Kitiya Mischo King always enthusiastically envisioned her future as a beauty innovator, but her role as a pioneer in the world of clean luxury was a surprising and organic development. In 2013, Mischo Beauty was among the daring to revolutionize a highly-toxic beauty segment – nail lacquer – which has been notorious for formulas chockfull of synthetic chemicals and endocrine disruptors.
While pregnant with her son, Kitiya was unrelenting in her search for chic, richly-hued polish that would cause no harm to her or her unborn baby. Six long months later, she was left with polishes in bland colors that chipped and cracked, and chunky lacquers that did not allow for smooth application.
A future without impeccable nails was untenable, so she moved to create what she could not find. With a degree in chemistry and licenses in Cosmetology, Esthetics, and Makeup Artistry, Kitiya was well equipped for the challenge before her—that of filling the void of luxe, non-toxic nail lacquer in the beauty landscape.