Seeing is believing
Videos are the most effective medium to convert your users into clients, customers, funders, and partners. Raise 5x more money with a powerful video that tells your story!
Recent videos
Tell your story powerfully.
Whether you’re building a marketing landing page or launching a social media campaign, videos amplify and direct your message.
- Video connects
Approximately 90% of all information transmitted to the brain is visual. Humans passively process visual information, and we do it 60,000 times faster than text. - Conversions go up 5x
Landing pages with video convert 80–86% better than landing pages using just images. We see this in our data at IFW: IFW Crowdfunding campaigns supported by video draw 5x more funding than those without. - Videos build trust
Purchasing a new product or service, engaging with an anonymous campaign, or building a partnership with an unfamiliar business is an act of faith. Professional videos are “show-don’t-tell” trust-building tools for your prospective clients, customers, funders, and partners. - Benefits both B2C and B2B marketing strategies
Video has long been part of most B2C customer engagement strategies. Today, many b2b businesses are using video to market to prospective clients effectively.
BUY A PROFESSIONALLY PRODUCED VIDEO.
The No-Fly Zone Video
In this day and age, there is no reason to get on a plane, train, or automobile to a fancy studio in NY or LA to get your professional video produced. With The No-Fly Zone Video, you'll be set up with one of IFW's pros who will direct and produce your video for you from beginning to end.
This package includes:
- One (1) 2-3-minute pitch video including:
- licensed imagery
- licensed music
- Seamless implementation of your custom graphics, style, and branding into your video
- Two (2) rounds of edits
- 45-minute pre-production meeting, with an IFW producer where you will:
- Set the tone for your video
- Tell us about your biz
- Practice your pitch
- Discuss location and equipment
- Talk through the process
- Production plan doc that your producer creates for you after your pre-production meeting
+ $1,400
*This purchase is non-refundable; you have six months from the date of purchase to create your video.
HOW VIRTUAL VIDEO WORKS
With our virtual video package, our production team can produce a gorgeous, high-quality, professionally-produced marketing video for your business in just three easy steps.
Our producers will get on the phone with you to coach you through honing your pitch, choosing your shooting location, developing your shot list, and making sure you are set up with all of the equipment you need to ensure that your smartphone or camera is capturing professional, high-quality footage.
YOU film your pitch video and b-roll. Read our video production guide above or watch Chapter 5 of the IFW Method Crowdfunding eCourse for more tips on shooting and recording your own video.
You send us your footage and the IFW production team edits together a beautiful, 2-3 min, high-quality marketing video for your business featuring a custom branded graphics package, licensed music, one round of edits, and more!
What do I do if I don't have a camera?
No camera? No problem. You can use your own smartphone to film your video footage! The most important thing to remember is to hold your phone horizontally while you are shooting.
Does that mean someone needs to film me?
Nope! Not necessarily. While it's good to have someone behind the camera (or smartphone) providing you with some direction and support as you film, it's not essential. The IFW production team supports you virtually in all the big decisions related to filming your video - location, shot list, script, and more! Then, all you need to do is set up your shot and press record!
Does that mean I have to do all of the work?
Think of us as your co-producers and editors for your video! The IFW production team is just as invested in the success of your video as you are! We are (virtually) with you every step of the way, and then, once your footage is filmed, you hand the content over to us and our professional editors put together a gorgeous, high-quality marketing video for your business that you can be proud of!
What is B-Roll and how do I get it?
B-roll is the extra footage of you and your product or service, separate from your direct-to-camera pitch, that will help your audience better understand your business and add dimension to the visual story you are telling.
What is IFW doing if I am doing all of the filming?
The IFW production team will provide you with 1:1 private coaching to hone your pitch, choose your shooting location, create your shot list, and consult on what accessories you may need for your video camera or smartphone. Most importantly, we do all of the editing - turning your ~1-2 hours of footage into a professionally-produced, 2-3 minute pitch video for your crowdfunding campaign or general marketing purposes!
Can IFW provide footage for me?
With the IFW video package, you will get access to stock footage and imagery as needed to make sure your video is as compelling and engaging as possible. And don't worry - our editors do the heavy lifting and pick out all of the footage for you!