ABOUT THE CHIEF BREWING OFFICER
My name is Milan and I come from a background in American studies and architecture so building community has been a lifelong passion of mine, but in brewing kombucha, I came to see community through a different lens.
It's been said that "wellness has a race problem", and I think that problem is multi-pronged. Representation, access, and barriers to entry. I created Cultured Kombucha because I love brewing and drinking kombucha, but also because I wanted to tackle some of those barriers to wellness. Cultured Kombucha exists to create a tribe; a tribe of healthy bacteria conspiring for your good, a tribe of positive and supportive people looking to better themselves and those around them, a tribe of people looking to affect positive change in black and minority communities. We're brewing for the culture.
ABOUT CULTURED KOMBUCHA
Cultured Kombucha is brewed in Maryland/Washington D.C. and is a woman and minority-owned business. We believe all communities should have access to and knowledge of internal health and wellness, so we brew this kombucha for culture, and for those who might otherwise overlook probiotic benefits. Here are some ways we're looking to create positive change for black and minority populations:
Tiny Leaf Program
Tiny Leaf is Cultured Kombucha's partnership program with the mission of bringing exposure to local, multicultural herbalists and tea brands. Each quarter, Cultured Kombucha selects one local herbalist's tea to create a seasonal, custom kombucha that celebrates the creativity and uniqueness of local tea blends.
Farmer's Market Strategic Targeting
Upon launch, Cultured Kombucha will be targeting farmer's markets that accept SNAP and EBT assistance dollars, as kombucha is an eligible item for purchase. Our priority is markets who also offer matching dollars for assistance funds, so recipients' money can go twice as far.
Local farm support
Sourcing matters. Not only does sourcing matter for the incredible impact the food distribution market has on carbon footprint, it also matters socially because underserved communities do not get enough products that are locally grown and not artificially kept alive through the food distribution lifecycle. Cultured Kombucha sources our produce from a local farm in the District that helps city schools activate their greenspace with gardening programs, and seeks to inspire healthy and sustainable living by empowering communities with tools and training for urban agriculture.
BLACK HEALTH IN AMERICA
African American and minority communities are plagued with diet-exacerbated health issues while the shelves remain saturated with sugar-sweetened beverages. Did you know:
Over one third of black American men aged 20 and over are obese
Over half of black women in the U.S. aged 20 and over are obese
Over 40% of black women and men in the U.S. live with hypertension
(Source: Center for Disease Controls and Prevention)
(Source: U.S. Department of Health and Human Services Office of Minority Health)
"From racial disparities in health outcomes to a booming wellness industry that caters almost exclusively to white, wealthy people, wellness should be accessible to everyone but too often isn’t."
-- Carolyn Kylstra, Editor-in-Chief of SELF Magazine
YOUR SUPPORT MATTERS
We are so grateful for every dollar that goes towards bring Cultured Kombucha to market. In a consumer society, your dollar is your voice so every coin that goes towards this mission speaks volumes. Every single one of those dollars is put to hard work in the following ways:
- Nutrition lab testing for all 6 flavors
- Commercial kitchen rental space
- 6 gallon ported brewer
- Stock of 5 gallon Cornelius kegs
- Farmers market tent and serving equipment
- A stock of 16 & 32oz. reusable glass bottles, amber events bottles, and labels
- Quality, bulk black and green tea for brewing
OTHER FORMS OF GENEROSITY
For those who truly believe in the mission of Cultured Kombucha but may have limited funds, generosity comes in many forms. Please consider sharing this campaign on social media or telling friends and family who may also be interested in supporting. Getting the word out about our campaign and product is of great importance so your voice can be just as important as your dollar - we appreciate any help spreading the word! Additional ways to help us reach our goal:
- Share this campaign on social media (links located in the upper right corner of the page)
- Share this campaign via email
- Tell your family or friends who are interested in supporting wellness in minority communities
- Sign up for our Wellness Wednesday newsletter
- Share one of our photos on social media with the caption "#ForTheCulture - Help Cultured Kombucha reach their campaign goal and bring their product to market in DC!"
We are so grateful for any form of your support. Let's affect positive change together and help all people become a little more well.