Cultured Kombucha: Health + Wellness For All

Your tribe for internal health

Milan
Health + Science
$6,258
pledged of $15,000 goal
119
Backers
0
Days Left

Project Description

ABOUT THE CHIEF BREWING OFFICER

My name is Milan and I come from a background in American studies and architecture so building community has been a lifelong passion of mine, but in brewing kombucha, I came to see community through a different lens.

It's been said that "wellness has a race problem", and I think that problem is multi-pronged. Representation, access, and barriers to entry. I created Cultured Kombucha because I love brewing and drinking kombucha, but also because I wanted to tackle some of those barriers to wellness. Cultured Kombucha exists to create a tribe; a tribe of healthy bacteria conspiring for your good, a tribe of positive and supportive people looking to better themselves and those around them, a tribe of people looking to affect positive change in black and minority communities. We're brewing for the culture.

 

ABOUT CULTURED KOMBUCHA

Cultured Kombucha is brewed in Maryland/Washington D.C. and is a woman and minority-owned business. We believe all communities should have access to and knowledge of internal health and wellness, so we brew this kombucha for culture, and for those who might otherwise overlook probiotic benefits. Here are some ways we're looking to create positive change for black and minority populations:

Tiny Leaf Program

Tiny Leaf is Cultured Kombucha's partnership program with the mission of bringing exposure to local, multicultural herbalists and tea brands. Each quarter, Cultured Kombucha selects one local herbalist's tea to create a seasonal, custom kombucha that celebrates the creativity and uniqueness of local tea blends.

Farmer's Market Strategic Targeting

Upon launch, Cultured Kombucha will be targeting farmer's markets that accept SNAP and EBT assistance dollars, as kombucha is an eligible item for purchase. Our priority is markets who also offer matching dollars for assistance funds, so recipients' money can go twice as far.

Local farm support

Sourcing matters. Not only does sourcing matter for the incredible impact the food distribution market has on carbon footprint, it also matters socially because underserved communities do not get enough products that are locally grown and not artificially kept alive through the food distribution lifecycle. Cultured Kombucha sources our produce from a local farm in the District that helps city schools activate their greenspace with gardening programs, and seeks to inspire healthy and sustainable living by empowering communities with tools and training for urban agriculture.

BLACK HEALTH IN AMERICA

African American and minority communities are plagued with diet-exacerbated health issues while the shelves remain saturated with sugar-sweetened beverages. Did you know:

  • Over one third of black American men aged 20 and over are obese

  • Over half of black women in the U.S. aged 20 and over are obese

  • Over 40% of black women and men in the U.S. live with hypertension

(Source: Center for Disease Controls and Prevention)

  • African Americans are almost twice as likely to be diagnosed with diabetes as non-Hispanic whites

(Source: U.S. Department of Health and Human Services Office of Minority Health)

"From racial disparities in health outcomes to a booming wellness industry that caters almost exclusively to white, wealthy people, wellness should be accessible to everyone but too often isn’t."

-- Carolyn Kylstra, Editor-in-Chief of SELF Magazine

 

YOUR SUPPORT MATTERS

We are so grateful for every dollar that goes towards bring Cultured Kombucha to market. In a consumer society, your dollar is your voice so every coin that goes towards this mission speaks volumes. Every single one of those dollars is put to hard work in the following ways:

  • Services
    • Nutrition lab testing for all 6 flavors
    • Commercial kitchen rental space
  • Equipment
    • 6 gallon ported brewer
    • Kegerator
    • Stock of 5 gallon Cornelius kegs
    • Farmers market tent and serving equipment
  • Inventory
    • A stock of 16 & 32oz. reusable glass bottles, amber events bottles, and labels
    • Quality, bulk black and green tea for brewing

 

OTHER FORMS OF GENEROSITY

For those who truly believe in the mission of Cultured Kombucha but may have limited funds, generosity comes in many forms. Please consider sharing this campaign on social media or telling friends and family who may also be interested in supporting. Getting the word out about our campaign and product is of great importance so your voice can be just as important as your dollar - we appreciate any help spreading the word! Additional ways to help us reach our goal:

  • Share this campaign on social media (links located in the upper right corner of the page)
  • Share this campaign via email
  • Tell your family or friends who are interested in supporting wellness in minority communities
  • Sign up for our Wellness Wednesday newsletter
  • Share one of our photos on social media with the caption "#ForTheCulture - Help Cultured Kombucha reach their campaign goal and bring their product to market in DC!"

We are so grateful for any form of your support. Let's affect positive change together and help all people become a little more well.

Updates

The Project FAQs

Frequently Asked Questions:

  • Is Cultured Kombucha currently for sale?

We are currently in soft launch phase, so you can't find us in any markets just yet. But that's what these dollars are for! We do pop up at events around the city to pour samples.

  • Where will I be able to find Cultured upon launch?

Be sure to check our "Where to find us" section of our website (http://theculturedkombucha.com) for a full list of where you can scoop us!

  • I have to ask, what is a SCOBY?

SCOBY is a symbiotic colony of bacteria and yeast! He's our prized business partner that makes the tea a health drink.

  • I want to back at higher level, but I actually want a less expensive level's reward. What should I do?

We want you to have the reward you want! If you are backing at a certain level and prefer any of the level below's reward, just send us a note at hello@theculturedkombucha.com and we're happy to swap for you.

 

 

 

Aisha
09/09/2018
I see you, sis!
$10
Teresa Graham
09/09/2018
I'm here for Cultured
$25
Lauren
09/09/2018
I see you, sis!
$10
Legonn
09/09/2018
I'm here for Cultured
$25
09/09/2018
I see you, sis!
$15
Amber R.
09/09/2018
I see you, sis!
$10
Cheryl Lee-Pow
09/09/2018
I want Cultured to shine
$50
09/09/2018
I'm here for Cultured
$25
Molly
09/09/2018
I'm here for Cultured
$25
Diana
09/09/2018
I want Cultured to shine
$50
Monetary Contribution

Just Because I Care

94 Left
6 Supporters
Contribute
$10
I see you, sis!

Thank You! You're a founding supporter of Cultured! We'll list your name on our website!

18 Supporters
Select this reward
$25
I'm here for Cultured

Get your own 16 oz. Cultured Kombucha swing top bottle. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up free! If you are not in the DC/MD area these make great infusion bottles for water as well.

2 Left
48 Supporters
Select this reward
$35
Intro to the Cultured Tribe

Enjoy our custom made tribe tote as a thank you for contributing $35 or more towards our mission of diversity in health and wellness.

Jill Scott x Misty Copeland x Tracee Ellis Ross x Michelle Obama.

33 Left
7 Supporters
Select this reward
$50
I want Cultured to shine

Get your own 32 oz. Cultured Kombucha swing top bottle. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up free! If you are not in the DC/MD area these make great infusion bottles for water as well.

26 Left
24 Supporters
Select this reward
$75
I want Cultured to thrive

Get your own 16 & 32 oz. Cultured Kombucha swing top bottles. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up (of both bottles) free! If you are not in the DC/MD area these make great infusion bottles for water as well.

42 Left
8 Supporters
Select this reward
$150
The Cultured Tribe

Our custom made tribe glass set of 4: Dance like Misty, Laugh like Tracee, Flow like Jill, Lead like Michelle. You will also receive your own 32 oz. Cultured Kombucha swing top bottle. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up free! If you are not in the DC/MD area these make great infusion bottles for water as well.

13 Left
7 Supporters
Select this reward
$500
Wellness Champion

Offer fresh kombucha on tap at a wellness or fitness class for your Wellness Champion contribution! Perfect for a special promotion or thank you to members of your center. Your support is helping to diversify the DC wellness scene, while adding a probiotic boost for your class attendees.

10 Left
0 Supporters
Select this reward
$750
Private Kombucha Class + Party

One private brewing class in DC for 10 guests. All supplies provided, and your own SCOBY if you're looking to start your own brewing at home (how Cultured all started)! This class can be offered for you and group of your friends, or as a class at your wellness or fitness center for your members.

10 Left
0 Supporters
Select this reward
$1,000
Flavor Pioneer

Have one of Cultured's inaugural flavors named after you or your company. We will work with you to come up with a custom flavor and name that matches both brands and list you or your company as the flavor sponsor anywhere the flavor is mentioned.

2 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

94 Left
6 Supporters
Contribute
$10
I see you, sis!

Thank You! You're a founding supporter of Cultured! We'll list your name on our website!

18 Supporters
Select this reward
$25
I'm here for Cultured

Get your own 16 oz. Cultured Kombucha swing top bottle. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up free! If you are not in the DC/MD area these make great infusion bottles for water as well.

2 Left
48 Supporters
Select this reward
$35
Intro to the Cultured Tribe

Enjoy our custom made tribe tote as a thank you for contributing $35 or more towards our mission of diversity in health and wellness.

Jill Scott x Misty Copeland x Tracee Ellis Ross x Michelle Obama.

33 Left
7 Supporters
Select this reward
$50
I want Cultured to shine

Get your own 32 oz. Cultured Kombucha swing top bottle. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up free! If you are not in the DC/MD area these make great infusion bottles for water as well.

26 Left
24 Supporters
Select this reward
$75
I want Cultured to thrive

Get your own 16 & 32 oz. Cultured Kombucha swing top bottles. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up (of both bottles) free! If you are not in the DC/MD area these make great infusion bottles for water as well.

42 Left
8 Supporters
Select this reward
$150
The Cultured Tribe

Our custom made tribe glass set of 4: Dance like Misty, Laugh like Tracee, Flow like Jill, Lead like Michelle. You will also receive your own 32 oz. Cultured Kombucha swing top bottle. This won't come with our delicious kombucha, but meet us at any of our market locations (upon launch) for your first fill-up free! If you are not in the DC/MD area these make great infusion bottles for water as well.

13 Left
7 Supporters
Select this reward
$500
Wellness Champion

Offer fresh kombucha on tap at a wellness or fitness class for your Wellness Champion contribution! Perfect for a special promotion or thank you to members of your center. Your support is helping to diversify the DC wellness scene, while adding a probiotic boost for your class attendees.

10 Left
0 Supporters
Select this reward
$750
Private Kombucha Class + Party

One private brewing class in DC for 10 guests. All supplies provided, and your own SCOBY if you're looking to start your own brewing at home (how Cultured all started)! This class can be offered for you and group of your friends, or as a class at your wellness or fitness center for your members.

10 Left
0 Supporters
Select this reward
$1,000
Flavor Pioneer

Have one of Cultured's inaugural flavors named after you or your company. We will work with you to come up with a custom flavor and name that matches both brands and list you or your company as the flavor sponsor anywhere the flavor is mentioned.

2 Left
1 Supporter
Select this reward