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Learn and connect with other women on their way

 

Level up your skills by getting educated on a wide variety of important business and fundraising topics through our virtual learning platform. Virtual workshops are led by IFW coaches and expert guest instructors. Workshops are approximately one hour and are always recorded and archived in the IFundWomen Library in case you can’t make it. 

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September 2020
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Upcoming workshops

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday September 23, 2020 2:00 PM
IFW Startup Coach
Brand Building 101 w/ Unilever

Brand strategy is more than just picking a cool logo, unique fonts, and a punchy slogan. Branding is the most powerful marketing tool in the world.  It encompasses all things that consumers know, feel, and experience about your business in its entirety. For individuals and businesses alike, establishing your brand can the difference between success, mediocrity, and failure. Join IFundWomen and Unilever's Dawn Hedgepeth (GM- Deodorants, Men's Grooming, and Hand & Body Lotion) and Lola Danlos (Team Lead, Category Management) to learn the secret to how they create, grow, and manage some of the world's most Iconic consumer brands. In this workshop you will learn how build your brand from the ground up by using exercises to help you identify your brand voice, values, and visual identity. 

Wednesday September 23, 2020 6:00 PM
Lola Danlos & Dawn Hedgepeth

Team Lead, Category Mgmt & General Manager, Men's Grooming  @ Unilever

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday September 24, 2020 1:00 PM
IFW Startup Coach
Crowdfunding: Making the ask w/ Virginia Almendarez

If you don’t ask, you don’t get! The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. Combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. Join IFundWomen Startup Coach, Virginia Almendarez, for this interactive workshops where you will learn how to confidently make the ask, get over those awkward feelings, and raise more money for your crowdfunding campaign.

Friday September 25, 2020 11:00 AM
Virginia Almendarez

Startup at IFundWomen

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday September 30, 2020 2:00 PM
IFW Startup Coach

Past workshops

Crowdfunding: Making the ask w/ Virginia Almendarez

If you don’t ask, you don’t get! The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. Combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. Join IFundWomen Startup Coach, Virginia Almendarez, for this interactive workshops where you will learn how to confidently make the ask, get over those awkward feelings, and raise more money for your crowdfunding campaign.

Tuesday September 01, 2020 2:00 PM
Virginia Almendarez

Startup coach at IFundWomen

Social media marketing in 2020 w/ Buffer

Customers look for that communication on social media. Still a place for brand building and growth, social media has also become a de facto line of communication between your business and the people you serve. Join IFundWomen and Ashley Hockney, Head of Lifecycle Marketing at Buffer, for this interactive workshop on how you should think about your social media presence in 2020. In this workshop, you will learn how social media marketing actually impacts your business, when to start investing in social media, how to optimize and automate social media, using Buffer, and how to leverage social media for growth.

Wednesday September 02, 2020 12:30 PM
Ashley Hockney

Head of Lifecycle Marketing at Buffer

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday September 02, 2020 2:00 PM
IFW Startup Coach
Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday September 03, 2020 1:00 PM
IFW Startup Coach
Perfect your business pitch

When preparing for your crowdfunding campaign, the first and most important exercise is honing your pitch. As a Founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. A perfect pitch is not only extremely valuable for your crowdfunding campaign,  but it’s also critical to getting your first customers, and eventually securing your next round of funding after your campaign. Join us for this interactive session with IFundWomen Startup Coach, Alex Brockelman, where you'll write and practice pitching your business live!

Tuesday September 08, 2020 11:00 AM
Alex Brockelman

IFW Startup Coach

Tapping in to public funding opportunities

Public funding presents a unique opportunity for early-stage and growth-stage startups seeking ways to scale. Tapping into design challenges, pilot projects, strategic partnerships and procurement opportunities can provide a sustainable way to grow. Additionally, numerous tax incentive and economic development programs also exist that may help companies reduce burn rate, conserve cash and leverage partnerships - but a business strategy incorporating public funding often requires contingency and risk-adjusted go-to-market planning. Join IFundWomen and Chante Harris, Vice President at Capalino, to learn how to take advantage of public funding opportunities and use them to grow your business.

Tuesday September 08, 2020 1:00 PM
Chante Harris

VP @ Capalino

How to hit your funding goal by network mapping

In business, your network is your net worth. Raising money is first and foremost a sales process and requires a sales approach in order for you to hit your goal.  The IFW Network mapping process provides you with a realistic idea of how much money you can raise through your campaign. The process involves looking through your contacts in your various communities, platforms, and devices, and mapping out how much you expect them to give. Taking out this guesswork will allow you to be more targeted in your marketing, confident with your ask, and clear on the path to hitting your funding goal. Also, learn strategies for expanding and growing your network if your immediate list is limited. 

Wednesday September 09, 2020 12:00 PM
Elizabeth Eichhorn

IFW Startup Coach

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday September 09, 2020 2:00 PM
IFW Startup Coach
Supply chain management 101 w/ Unilever

Making a consumer product for the first time? If you work in an industry like fashion, restaurant, beauty, or other consumer products, you'll quickly realize how important it is to understand how to get your product from an a pile of raw materials to a live product in the consumer's hands. That's called a supply chain! The supply chain represents the steps it takes to get the product or service from its original state to the customer. Taking the time to build a holistic perspective on supply chain management is crucial to becoming a successful company because an optimized supply chain results in lower costs and a faster production cycle. Join IFundWomen and Amanda Askeli, Lead of 3rd party manufacturing for planning at Unilever, for this instructive workshop on how to build and manage your supply chain. You will learn the tools you need to understand supply chain basics, you will learn how to effectively plan, source, and deliver your product, and you will learn which technologies you can leverage for top notch supply chain management.

Wednesday September 09, 2020 6:00 PM
Amanda Askeli

Lead of 3rd party manufacturing for planning at Unilever

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday September 10, 2020 1:00 PM
IFW Startup Coach
Design Thinking: How to generate ideas from your team and customers

As leaders, how do we make sure we’re not biasing our team and find solutions to some of our most pressing problems? How do we prioritize the ideas once we’ve come up with several possibilities? How do we draw on the wisdom of the team without spiraling into group think? And how do we do all of this remotely? We can start by using a methodology called Design Thinking. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. In this session led by Catherine Collins, you’ll learn how to facilitate a Design Thinking session within your teams in 90 minutes and leave with tools and techniques you can put to practice to solve your biggest business challenges. 

Tuesday September 15, 2020 11:00 AM
Catherine Collins

Service Designer & Founder of Moxie

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday September 16, 2020 2:00 PM
IFW Startup Coach
Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday September 17, 2020 1:00 PM
IFW Startup Coach
Crowdfunding Rewards Strategy

Crowdfunding is a low-risk, efficient path to getting a startup, small business, nonprofit, or side hustle off the ground without going into debt or giving up equity. Take this monthly workshop to help you design rewards for your business in a small group setting, led by IFundWomen Startup Coach, Alex Brockelman. Come ready to talk about your business model and what your business needs to make money. Bring your IFundWomen Method Playbook with you!

Friday September 18, 2020 3:00 PM
Alex Brockelman

IFW Startup Coach

Marketing your crowdfunding campaign

Take this small group workshop to get expert marketing and social media advice for your crowdfunding campaign. Discuss how to get a community engaged around your campaign, how to contact influencers, and tactics that drive your backers to support your campaign. Download the Audience Messaging & Content Marketing PDF from the IFundWomen Method Crowdfunding Course Toolkit before class. Taught by IFundWomen Startup Coach, Virginia Almendarez.

Tuesday September 22, 2020 2:00 PM
Virginia Almendarez

Startup Coach at IFundWomen

Missed a workshop? Watch it again in our IFundWomen Workshop Library. 

 

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