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WILD.AI

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Women are not men.
WILD.AI: the app helping women who do sports, train, fuel and recover, based on their menstrual cycle.

$15,111
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22
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Project Ends on April 22, 2020

Project Description

 

The status quo.

I have some breaking news: women are not men. 

I know, surprising.

About to reveal the best-kept secret in the world.

 

80% of medical research is still done on male mice. This means most medical, nutritional, training protocols that women follow are actually made for men.

It sounds quite trivial. 

But then, if we ask: so how are women different? 

People struggle to give actual examples. 

 

An ever-changing body.

Women go through big life stages. 

A girl at  22 who is taking a pill and a 47 years old woman in peri-menopause. They do not have the same body. Literally.


The female body is constantly changing. We cannot treat it the same way throughout her life.

 

To  give you some stats, women have menstrual cycles for 40 years, this amounts to 500 cycles, during which she may bleed 20% of the time, or 8 years in a row. It is very much part of the daily life of a woman.


During our periods, we need iron; before, when we are bloated, we need electrolytes. We either metabolize carbs very well, or should focus on proteins. ACL injury is a female injury, highly correlated with ovulation, as the body opens up cyclically to get pregnant. 

 

The big issue.

Following training, nutritional and recovery protocols made for men mean that our bodies face permanent instabilities, leading to recurrent pains and negative symptoms. This ranges from amenhorrea, endometriosis, PCOS, ovulation pain, IBS,... all often bundled into one unique "menstuation pain" bucket, when not sending  the message that those women are "moody and bitchy".

That's not great for personal confidence. 

This misinformation also results in missed opportunities for women who do sports to compete at their very best. 

Today, 50% of women are interested in sport and we want to support every single one - whether she's training for her first 5k or she's a pro athlete training for the Olympics.

 

The way forward.

WILD.AI is the app helping women who do sports train, fuel and recover,  based on their menstrual cycle.

 

We have done the research for you.

How does the body change?

What does our body need? 

How can I optimize my input - fueling, training and recovery - to have an optimal output - strong body, alleviated negative symptoms, constant feeling of progression - that is also shown in my data?

This is what we do.

It's your turn now to join our mission. We can't wait to build WILD.AI with you. 

The sports addicts on a mission.

We have built the best team in the world to bring to life this product all women crave, and change the status quo:

  • Stacy Sims, Ph.d., author of ROAR: widely recognised as a reference in female physiology, is working with us on the content, coaching and¬†the science behind
  • Mike LaVigne, who previously co-founded Clue, the FemTech company that invented the word "FemTech", is now building the product you're using - or will soon have in your hands
  • Helene Guillaume, who studied mathematics and financial risks,¬†was a quant in a hedge fund and management consultant to Fortune500 companies on AI. She is¬†an athlete: previously¬† a¬†rugby player who transitioned to 100km ultra-marathon runner, triathlete and ice swimmer. She bridges the worlds of data science from¬†using financial data to take smart investment decisions to human data to advance female health and sports
  • The brains of Theodosis Georgiou, Ph.d. in Artificial Intelligence and Sahana Gopal, Ph.d. and Olympic coach

 

 

 

But that's not it.

We believe that to have a deep, meaningful impact - not in 5 or 10 years, but now - we need to be  surrounded by the best.

And we are.

We are building The Female Expert Panel, to be the thought leader in female health and female sports. Paula Racliffe, 17 years world marathon champion, trusts us, so does the Head of Stanford Innovation Labs, CEOs of large corporates, like Team Ineos (behind Marathon 1:59), journalists, doctors, activists. We have the will and power to change the status quo.

And when there is a will, there is a way. 

 

THANK YOU!!

---------------------------------

 

THANK YOU to our incredible partners!! We love them, and that's why you have seen them here! 

TRIBE : the best bars

TRIBE is a leading plant-based performance nutrition brand, inspired by a 1,000 mile run across Eastern Europe, to fight human trafficking. 250 runners joined them the 3 founders: this was the start of the TRIBE. 

Run the Mare Nostrum : running the 90,000km of European shores, 100km at the time

We did it, we loved it.  We want to share it with you too, to live some of the best experiences in your life, in this incredible mission. Some of  the pictures in the video come from that relay

David Millar : pro cyclist, now established in Girona and still hitting the road! 

Volt Women : our kickass friends making a change to get women into running
 
WILD swimrun : well, their name was already good!! And we love these women organising training trips for women!! Community, Camps and Club - for women by women. Provide women easy access to sports and show that across ages and nationalities we are so much better together.
 
Stacy Sims and Bevan McKinnon: working with them is a delight, but you should also check Stacy's book ROAR and Bevan's podcast!
 
Adidas : a brand that really wants to make a difference in female sports. Not in 10 years, but now. Thank you so much for your trust in us!!
 

 

FUND THIS CAMPAIGN & GET ADIDAS CREATORS CLUB POINTS

Everyone wins when you support women who reimagine sport. 

Help us fund this campaign and earn Creator's Club points.

Not a Creators Club member? Sign up here.

Creators Club members based in the United States will be rewarded with points based on donation amount now through March 22nd, 2020:

$1-25: 250 Points; $26-50: 500 Points; $51-99: 750 Points; $100+: 1,000 Points

By funding this campaign, you agree to the Terms of Use associated with the Reimagine Sport Contest. 

 

 

The Project FAQs

Frequently Asked Questions:

  • I'm a man, is this for me?¬†#GenerationEQUALITY¬† !!
    • "Men of quality don't fear equality". Have women around you? A mother? A daughter? A wife? A step-mother? It's incredible what we've been missing out on these incredible creatures: women! All the knowledge. And imagine what¬†you can do with it. Make women around you feel like you¬†listen, care, love. We have plenty of men in our team, in our investors, and allies. Be¬†part of it!!
    • We also have really cool Swag¬†for you, incredible men.

 

  • Can I choose if it will be man or woman swag?
    • Yes, absolutely.¬† You can get the app for instance for a woman you love, and get your Male the-shirt for yourself!¬†
  • What other Swags do you have?
    • We have a lot of ideas!! You can upvote the ones you'd like to see, just email us: helene@wild.ai¬† -- also send us your ideas!
  • Can I choose what is written on my swag?
    • We have some ideas! All other ideas most welcome, and we'll accommodate as much as possible! See ideas below:
Some examples: "I bite" "Feminist biker" "Force of nature" "Generation equality" And send your ideas!

 

  • I don't speak English, do you plan to launch in other languages?
    • Well done on reading so far ;) Yes, it's in the pipe, but not immediately. We are always customer driven in all decisions we take¬†though, so if we have asks from specific geolocations, we can add it in the pipe and fasten the process!¬†
  • I¬†want to¬†offer my product as a reward, how can I do this?
    • Thanks! We select products and events we love, and would love to hear from you! Email us¬†directly: helene@wild.ai
  • I'm not currently training, should I contribute now?
    • We are launching the "non-training" part of the app! So yes, come onboard
    • Can I talk to you before I make a big commitment?¬†
      • Of course, we love to speak to our supporters. Email the founder directly: helene@wild.ai
    Kate Anderson
    03/31/2020
    Monetary Contribution
    $800
    Virginia Almendarez
    03/31/2020
    Digital Cheat Sheet + Card + Badge
    $16
    Logan25
    03/31/2020
    Premium badge on app
    $3
    Jazel Serate
    03/28/2020
    Early Backer
    $28
    03/28/2020
    Digital Cheat Sheet + Card + Badge
    $20
    Digs15
    03/26/2020
    One year of the WILD.AI app! + Swag
    $50
    03/25/2020
    Early Backer
    $28
    Leilani
    03/25/2020
    Early Backer
    $30
    Gauri
    03/24/2020
    Branded Notebook + Card + Badge
    $30
    03/22/2020
    One year of the WILD.AI app! + Swag
    $50
    Monetary Contribution

    Just Because I Care

    11 Supporters
    Select this reward
    25.00 USD or more
    Super Early Backer

    **TOO LATE** For this one -  all allocated!

    "The visionary".

    You're not a follower, you're a leader

    • Early access¬†to the app, for 1 year
    • "Your training and your menstrual cycle" cheat sheet,¬† developed with Stacy Sims
    • WILD.AI "Founding member" and "Super Early Backer" badges in app¬†

     

    10 Supporters
    None available
    3.00 USD or more
    Premium badge on app

    "Founding Member" Badge on the app

    3 Supporters
    Select this reward
    875.00 USD or more
    Bike ride with legend David Millar

    Ride in Girona with David! 

    David is a great advocate on gender diversity in the cycling world, hence his support of WILD.AI!!

    --

    Check David's full bio here!

    1 Left
    0 Supporters
    Select this reward
    5.00 USD or more
    A BIG social media thank you!!

    Send us a picture of you in your sports gear and we'll publish it on our social media channels to say thank you!

    23 Left
    2 Supporters
    Select this reward
    8.00 USD or more
    Social media thank you + Premium Badge

    Send us a picture of you in your sports gear and we'll publish it on our social media channels to say thank you! + Badge on the app

    18 Left
    2 Supporters
    Select this reward
    16.00 USD or more
    Digital Cheat Sheet + Card + Badge

    WILD.AI Digital Cheat Sheet + Founder Member Card + Premium Badge

    With this donation, you'll receive a ready-to-print downloadable file of the WILD.AI cheat sheet (created by WILD.AI and Stacy Sims) which gives you the basics on how to train, fuel and recover based on your menstrual cycle PLUS a Founder Member Card and a Premium Badge on the app

    12 Left
    3 Supporters
    Select this reward
    20.00 USD or more
    Curated Music Playlist

    Get motivated with our music playlist, curated by the team at WILD.AI to optimise your training.

    Every heard Helene mixing? It's good. 

    1 Supporter
    Select this reward
    30.00 USD or more
    Branded Notebook + Card + Badge

    WILD.AI Branded Notebook + Founder Member Card + Premium Badge

    2 Left
    8 Supporters
    Select this reward
    40.00 USD or more
    WILD.AI Branded Notebook + Sticker

    (Very cool) Sticker

    Perfect for writing down ideas on how to smash the patriarchy or as training journal, with this donation you'll receive a WILD.AI branded notebook and WILD.AI sticker, to showcase your support wherever you choose: on your bike on your partner's car.

    15 Left
    0 Supporters
    Select this reward
    49.99 USD or more
    One year of the WILD.AI app! + Swag

    Unlimited access to the WILD.AI app! Jump the queue and get it first + "What is a woman" Digital Cheat Sheet +  Premium Badge + Curated music list

    10 Supporters
    None available
    50.00 USD or more
    adidas Run app 12m Membership

    Get a one-year premium membership to the adidas Running app.

    With this exclusive membership, you will have access to easy-to-read stats & tracking, weekly fitness reports, personal record badges, and premium support from the adidas Running team!

    24 Left
    1 Supporter
    Select this reward
    50.00 USD or more
    Branded notebook with YOU + Card + Badge

    WILD.AI Branded Notebook with your sports picture, alongside the pictures of our team, and the other funders of this reward + Founder Member Card + Premium Badge + Social Media brag

    Perfect for having your picture forever with us, and to write down ideas on how to smash the patriarchy or as training journal, with this donation you'll receive a WILD.AI branded notebook + we'll brag about it on social media!

    1 Supporter
    Select this reward
    75.00 USD or more
    Ice Swim+ Breakfast with WILD.AI Founder

    This donation will allow you to channel your inner polar bear and go for an ice swim in the company of our founder, Helene. This will take place in London or San Francisco.

    2 Left
    3 Supporters
    Select this reward
    99.99 USD or more
    "Burning rubber on my bike" Members Pack

    MEN AND WOMEN

    Jump on your bike with our members pack for cyclists, including a WILD.AI branded cycling cap and phone case, a well as a Founder Member card and Premium Badge on the app AND 2 TRIBE bars!!

    9 Left
    1 Supporter
    Select this reward
    99.99 USD or more
    "Running the world" Members Pack

    Pound the pavement with our members pack for runners including WILD.AI branded runners socks and phone case, as well as Founder Member card and Premium Badge on the app AND 2 TRIBE bars!!

    9 Left
    1 Supporter
    Select this reward
    99.99 USD or more
    Always jump (in the water) Member

    MEN AND WOMEN

    Always jump - in the water. Our way of living.

    Our members pack for swimmers, including a WILD.AI branded swim cap, swimming suit, a well as a Founder Member card and Premium Badge on the app AND 2 TRIBE bars!!

    8 Left
    2 Supporters
    Select this reward
    100.00 USD or more
    1 Year app + All the Swag

    Yes, men too!!

    This donation will get you a 1 Year Subscription to WILD.AI + branded sports t-shirt, notebook and a shout out on our social media

    8 Left
    2 Supporters
    Select this reward
    185.00 USD or more
    100km race entry (worth 225$!)

    Grab some friends and get ready for the ultimate team event - a 100km trail relay race, covering all European shores: the ultimate RunTheMareNostrum !! (Some of the shots in the video are from the race!)

    This donation gets you a ticket to participate in the race as a runner + WILD.AI Badge in-app + Thank you on our social media!

    2 Left
    0 Supporters
    Select this reward
    200.00 USD or more
    Group 1 Year Subscription to WILD.AI

    1 year subscription to WILD.AI for you and 10 friends - perfect for any team activities!

    0 Supporters
    Select this reward
    275.00 USD or more
    100km race (worth 225$!) + the Swag!

    Grab some friends and get ready for the ultimate team event - a 100km trail relay race, covering all European shores: the ultimate RunTheMareNostrum !! (Some of the shots in the video are from the race!)

    This donation gets you a discounted ticket and WILD.AI branded swag including runner's socks, sports  the-shirt, a phone holder, Founder Member card and Premium Badge on the app 

    3 Left
    0 Supporters
    Select this reward
    255.00 USD or more
    Lifetime Subscription to WILD.AI + Swag!

    This lifetime subscription to WILD.AI will help you optimise training and adapt to any changes for your body over time + WILD.AI branded swag including branded  the-shirt, runner's socks, a phone holder, Founder Member card and Premium Badge on the app

    YES -  Men: you can get this too!! Get the app for a woman you love, and keep the the-shirt to show you're part of #generationEQUALITY ! 

    8 Left
    2 Supporters
    Select this reward
    750.00 USD or more
    All-Inclusive 3-days Outdoor Adventure

    For one!

    Save yourself excessive googling for your next outdoor adventure! By contributing this generous donation, let our experienced team at WILD.AI create a customized, detailed travel itinerary exclusively for you, whether it's running in the hills, cycling, swimming or just enjoying the scenery . Let us do the work for you, all you have to do is enjoy your adventure! This trip is all inclusive (accomodation, food) except for travel.

    0 Supporters
    Select this reward
    1,200.00 USD or more
    All-Inclusive 3d Outdoor Adventure for 2

    For two! 

    Save yourself excessive googling for your next outdoor adventure! By contributing this generous donation, let our experienced team at WILD.AI create a customized, detailed travel itinerary exclusively for you and your friends, whether it's running in the hills, cycling, swimming or just enjoying the scenery . Let us do the work for you, all you have to do is enjoy your adventure! This trip is all inclusive (accomodation, food) except for travel.

    Ever seen Helene travelling? You'll love it. 

    5 Left
    0 Supporters
    Select this reward
    450.00 USD or more
    [Secret Escape for 1!!]

    Hey - wouldn't be a secret if you knew?

    Ever seen Helene travelling? You'll love it. 

    10 Left
    0 Supporters
    Select this reward
    700.00 USD or more
    [Secret Escape for 2!!]

    Hey - wouldn't be a secret if you knew?

    4 Left
    1 Supporter
    Select this reward
    1,500.00 USD or more
    Headline Sponsorship on WILD.AI Website

    We'll shout about your support from the rooftops! With this incredibly generous donation, you'll receive headline sponsorship on our website for 3 months.

    0 Supporters
    Select this reward
    2,500.00 USD or more
    Headline Sponsorship on Website + App

    We'll shout about your support from the rooftops! With this incredibly generous donation, you'll receive headline sponsorship on our website and in-app for 4 months.

    And yes, you'll also get the Swag!

    We will also co-organise an event with you.

    Want to chat before you sponsor? Hit me up helene@wild.ai

    0 Supporters
    Select this reward

    Rewards

    Monetary Contribution

    Just Because I Care

    11 Supporters
    Select this reward
    25.00 USD or more
    Super Early Backer

    **TOO LATE** For this one -  all allocated!

    "The visionary".

    You're not a follower, you're a leader

    • Early access¬†to the app, for 1 year
    • "Your training and your menstrual cycle" cheat sheet,¬† developed with Stacy Sims
    • WILD.AI "Founding member" and "Super Early Backer" badges in app¬†

     

    10 Supporters
    None available
    3.00 USD or more
    Premium badge on app

    "Founding Member" Badge on the app

    3 Supporters
    Select this reward
    875.00 USD or more
    Bike ride with legend David Millar

    Ride in Girona with David! 

    David is a great advocate on gender diversity in the cycling world, hence his support of WILD.AI!!

    --

    Check David's full bio here!

    1 Left
    0 Supporters
    Select this reward
    5.00 USD or more
    A BIG social media thank you!!

    Send us a picture of you in your sports gear and we'll publish it on our social media channels to say thank you!

    23 Left
    2 Supporters
    Select this reward
    8.00 USD or more
    Social media thank you + Premium Badge

    Send us a picture of you in your sports gear and we'll publish it on our social media channels to say thank you! + Badge on the app

    18 Left
    2 Supporters
    Select this reward
    16.00 USD or more
    Digital Cheat Sheet + Card + Badge

    WILD.AI Digital Cheat Sheet + Founder Member Card + Premium Badge

    With this donation, you'll receive a ready-to-print downloadable file of the WILD.AI cheat sheet (created by WILD.AI and Stacy Sims) which gives you the basics on how to train, fuel and recover based on your menstrual cycle PLUS a Founder Member Card and a Premium Badge on the app

    12 Left
    3 Supporters
    Select this reward
    20.00 USD or more
    Curated Music Playlist

    Get motivated with our music playlist, curated by the team at WILD.AI to optimise your training.

    Every heard Helene mixing? It's good. 

    1 Supporter
    Select this reward
    30.00 USD or more
    Branded Notebook + Card + Badge

    WILD.AI Branded Notebook + Founder Member Card + Premium Badge

    2 Left
    8 Supporters
    Select this reward
    40.00 USD or more
    WILD.AI Branded Notebook + Sticker

    (Very cool) Sticker

    Perfect for writing down ideas on how to smash the patriarchy or as training journal, with this donation you'll receive a WILD.AI branded notebook and WILD.AI sticker, to showcase your support wherever you choose: on your bike on your partner's car.

    15 Left
    0 Supporters
    Select this reward
    49.99 USD or more
    One year of the WILD.AI app! + Swag

    Unlimited access to the WILD.AI app! Jump the queue and get it first + "What is a woman" Digital Cheat Sheet +  Premium Badge + Curated music list

    10 Supporters
    None available
    50.00 USD or more
    adidas Run app 12m Membership

    Get a one-year premium membership to the adidas Running app.

    With this exclusive membership, you will have access to easy-to-read stats & tracking, weekly fitness reports, personal record badges, and premium support from the adidas Running team!

    24 Left
    1 Supporter
    Select this reward
    50.00 USD or more
    Branded notebook with YOU + Card + Badge

    WILD.AI Branded Notebook with your sports picture, alongside the pictures of our team, and the other funders of this reward + Founder Member Card + Premium Badge + Social Media brag

    Perfect for having your picture forever with us, and to write down ideas on how to smash the patriarchy or as training journal, with this donation you'll receive a WILD.AI branded notebook + we'll brag about it on social media!

    1 Supporter
    Select this reward
    75.00 USD or more
    Ice Swim+ Breakfast with WILD.AI Founder

    This donation will allow you to channel your inner polar bear and go for an ice swim in the company of our founder, Helene. This will take place in London or San Francisco.

    2 Left
    3 Supporters
    Select this reward
    99.99 USD or more
    "Burning rubber on my bike" Members Pack

    MEN AND WOMEN

    Jump on your bike with our members pack for cyclists, including a WILD.AI branded cycling cap and phone case, a well as a Founder Member card and Premium Badge on the app AND 2 TRIBE bars!!

    9 Left
    1 Supporter
    Select this reward
    99.99 USD or more
    "Running the world" Members Pack

    Pound the pavement with our members pack for runners including WILD.AI branded runners socks and phone case, as well as Founder Member card and Premium Badge on the app AND 2 TRIBE bars!!

    9 Left
    1 Supporter
    Select this reward
    99.99 USD or more
    Always jump (in the water) Member

    MEN AND WOMEN

    Always jump - in the water. Our way of living.

    Our members pack for swimmers, including a WILD.AI branded swim cap, swimming suit, a well as a Founder Member card and Premium Badge on the app AND 2 TRIBE bars!!

    8 Left
    2 Supporters
    Select this reward
    100.00 USD or more
    1 Year app + All the Swag

    Yes, men too!!

    This donation will get you a 1 Year Subscription to WILD.AI + branded sports t-shirt, notebook and a shout out on our social media

    8 Left
    2 Supporters
    Select this reward
    185.00 USD or more
    100km race entry (worth 225$!)

    Grab some friends and get ready for the ultimate team event - a 100km trail relay race, covering all European shores: the ultimate RunTheMareNostrum !! (Some of the shots in the video are from the race!)

    This donation gets you a ticket to participate in the race as a runner + WILD.AI Badge in-app + Thank you on our social media!

    2 Left
    0 Supporters
    Select this reward
    200.00 USD or more
    Group 1 Year Subscription to WILD.AI

    1 year subscription to WILD.AI for you and 10 friends - perfect for any team activities!

    0 Supporters
    Select this reward
    275.00 USD or more
    100km race (worth 225$!) + the Swag!

    Grab some friends and get ready for the ultimate team event - a 100km trail relay race, covering all European shores: the ultimate RunTheMareNostrum !! (Some of the shots in the video are from the race!)

    This donation gets you a discounted ticket and WILD.AI branded swag including runner's socks, sports  the-shirt, a phone holder, Founder Member card and Premium Badge on the app 

    3 Left
    0 Supporters
    Select this reward
    255.00 USD or more
    Lifetime Subscription to WILD.AI + Swag!

    This lifetime subscription to WILD.AI will help you optimise training and adapt to any changes for your body over time + WILD.AI branded swag including branded  the-shirt, runner's socks, a phone holder, Founder Member card and Premium Badge on the app

    YES -  Men: you can get this too!! Get the app for a woman you love, and keep the the-shirt to show you're part of #generationEQUALITY ! 

    8 Left
    2 Supporters
    Select this reward
    750.00 USD or more
    All-Inclusive 3-days Outdoor Adventure

    For one!

    Save yourself excessive googling for your next outdoor adventure! By contributing this generous donation, let our experienced team at WILD.AI create a customized, detailed travel itinerary exclusively for you, whether it's running in the hills, cycling, swimming or just enjoying the scenery . Let us do the work for you, all you have to do is enjoy your adventure! This trip is all inclusive (accomodation, food) except for travel.

    0 Supporters
    Select this reward
    1,200.00 USD or more
    All-Inclusive 3d Outdoor Adventure for 2

    For two! 

    Save yourself excessive googling for your next outdoor adventure! By contributing this generous donation, let our experienced team at WILD.AI create a customized, detailed travel itinerary exclusively for you and your friends, whether it's running in the hills, cycling, swimming or just enjoying the scenery . Let us do the work for you, all you have to do is enjoy your adventure! This trip is all inclusive (accomodation, food) except for travel.

    Ever seen Helene travelling? You'll love it. 

    5 Left
    0 Supporters
    Select this reward
    450.00 USD or more
    [Secret Escape for 1!!]

    Hey - wouldn't be a secret if you knew?

    Ever seen Helene travelling? You'll love it. 

    10 Left
    0 Supporters
    Select this reward
    700.00 USD or more
    [Secret Escape for 2!!]

    Hey - wouldn't be a secret if you knew?

    4 Left
    1 Supporter
    Select this reward
    1,500.00 USD or more
    Headline Sponsorship on WILD.AI Website

    We'll shout about your support from the rooftops! With this incredibly generous donation, you'll receive headline sponsorship on our website for 3 months.

    0 Supporters
    Select this reward
    2,500.00 USD or more
    Headline Sponsorship on Website + App

    We'll shout about your support from the rooftops! With this incredibly generous donation, you'll receive headline sponsorship on our website and in-app for 4 months.

    And yes, you'll also get the Swag!

    We will also co-organise an event with you.

    Want to chat before you sponsor? Hit me up helene@wild.ai

    0 Supporters
    Select this reward