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Define the future of sport on IFundWomen


To celebrate International Women’s Day 2020, IFundWomen has teamed up with adidas to jump start the next wave of women founders in the sports industry. Nine entrepreneurs have already received their grants and expert coaching and you could be next!

This application closed on March 31, 2020, but you can still support entrepreneurs who are helping to define a new and more inclusive future for the sport industry.


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Why the future of sport?

adidas believes that through sport we have the power to change lives. Together, IFundWomen and adidas are focusing on creating change for emergent women founders in the sport industry by providing them with access to the capital and coaching they need to succeed.

What you get: grant + coaching

Through this program, each grant winner will receive a one-year "Goal Getter" membership on IFundWomen where you can access all the private coaching, workshops, resources, and accountability you need to take your business to the next level. You will also receive the support you need to launch and run a successful crowdfunding campaign in order to raise capital for your business. Best of all, through your campaign, adidas will be providing winners with a significant grant contribution.

Grant winners

Meet a few of the grant winners who have been selected to receive the funding and continued coaching they need to succeed through the Reimagine Sport Grant Program. Now, you have the opportunity to support these founders and fund their campaigns.

Alex Taylor
Founder of Hoop York City

Hoop York City is an inclusive basketball community seeking to provide women with safe spaces to play and experience the game of basketball.

Helene Guillaume
Founder of

WILD.AI is a fitness app designed specifically for women that uses data and physiology to help athletes reach their fitness potential.

Brittany Edwards
Founder of Incorpherated

Incorp[HER]ated is providing inclusive spaces in creative industries voices to be heard, valued and connected.

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This partnership creates space and visibility for new ideas in the sport industry. We kicked things off by helping to launch nine campaigns led by outstanding women who are reimagining sport. Now, you have the opportunity to fund these women-led businesses that are changing the game!

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Fund women who are defining the future of sport.


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Check out the Reimagine Sport Terms & Conditions