Where Beauty Meets Financial Power

The Problem:

Why Does the Beauty Industry Lack Financial Literacy?

1️⃣ Creative Passion Over Business Training

• Many beauty entrepreneurs enter the industry because they love their craft, not because they have a background in finance or business management.
• Cosmetology schools focus on technique and client care, not pricing strategies, taxes, or cash flow management—leaving professionals unprepared for the financial side of running a business.

2️⃣ Inconsistent & Unpredictable Income

• The beauty industry often operates on seasonal demand and fluctuating client schedules, making cash flow unpredictable.
• Without proper financial education, many professionals struggle with budgeting during slow seasons or reinvesting wisely when business is booming.

3️⃣ Misinformation & Exploitation by "Financial Experts"

• Many beauty professionals have been misled by accountants or financial advisors who don’t understand their industry, leading to bad tax planning and financial instability.
• Some have been overpromised big tax refunds or savings—only to be left with high tax bills and no financial records to show for it.

4️⃣ Cash-Based & Under-the-Table Payments

• Many beauty pros rely on cash payments or informal bookkeeping, making it harder to track income, report taxes accurately, or secure business loans.
• Without financial literacy, they may unintentionally underreport earnings, leading to IRS issues or lack of credit history for future growth.

5️⃣ Mindset & Behavioral Barriers

• Many beauty professionals associate money with stress, fear, or a belief that they “just aren’t good with numbers.”
• This avoidance leads to reactionary financial decisions, rather than proactive planning for long-term success.

🚀 MoneyPOP was created to fix this—bridging the financial literacy gap and giving beauty entrepreneurs the tools to manage money, price services correctly, and build wealth with confidence.

The Solution: MoneyPOP 💰🧠✨

MoneyPOP is the first-ever financial and mindset coaching app designed for beauty entrepreneurs. It’s like having a CFO and a business therapist in your pocket, helping you:

✅ Master Your Money – Budget, track cash flow, and price your services with confidence.
✅ Strengthen Your Mindset – Daily affirmations, coaching, and psychology-backed strategies.
✅ Plan for Growth – Learn when to invest, save, and scale your business.

✅ Stay Accountable – Easy tools to track progress and stay financially on point.

💡 Because financial freedom starts with a wealthy mind. 💡

MoneyPOP solves the financial and mindset gap for beauty entrepreneurs by providing a holistic solution that:     

Financial Mastery: MoneyPOP simplifies money management with easy-to-use budgeting tools, cash flow tracking, and pricing calculators tailored for beauty professionals, ensuring they run profitable businesses.

Mindset & Growth Support: Unlike other finance apps, MoneyPOP integrates mindset coaching, affirmations, and stress-management techniques, empowering beauty entrepreneurs to break through self-doubt and financial anxiety.

Community & Expert Guidance: MoneyPOP connects users with financial experts, business mentors, and a supportive network of beauty entrepreneurs, providing ongoing education, accountability, and collaboration opportunities.

Target Market

MoneyPOP is built for beauty entrepreneurs—hairstylists, nail techs, lash artists, estheticians, and other beauty professionals—who want to master their finances and shift their mindset for business success.

The beauty industry is booming, with over 3.2 million beauty professionals in the U.S. alone and a global beauty market worth $571 billion. However, 70% of beauty entrepreneurs struggle with financial literacy, leading to cash flow issues and business instability. MoneyPOP fills this gap by providing an easy, fun, and effective financial and mindset tool tailored to their needs.

ABOUT:

MoneyPOP was created by Janell, a financial expert, entrepreneur, mentor, and PhD student in Business Psychology, who deeply understands the struggles of beauty professionals. With an MBA, a Master’s in Accounting & Financial Management, and credentials as an Enrolled Agent (EA),

Janell has extensive expertise in tax strategy, cash flow management, and financial psychology.  As the CEO of SHEfo, a fractional CFO firm serving beauty entrepreneurs, she has helped countless women turn financial chaos into financial confidence. Her PhD studies in Business Psychology give her a unique understanding of the mindset and behavioral challenges that often hold entrepreneurs back.

Beyond numbers, Janell is a mentor and the host of the podcast She Who Thrives, where she interviews women who have faced adversities and became successful in their own right. By speaking to women from all walks of life, she has gained deep insight into what entrepreneurs truly need to succeed.

Janell comes from humble beginnings—on her own since the age of 16, she defied the odds, pushed through the destined statistics, and built her business into a multi-six-figure success. Now, she’s on a mission to reach more women—especially those who can’t afford a Fractional CFO—because she knows firsthand the pain of lacking access to financial resources.

MoneyPOP isn’t just about money. It’s about transformation, empowerment, and giving beauty entrepreneurs the tools they need to thrive.

How You Can Help:        

We are raising $150,000 to fund:   

✅ App Development ($85,000): Build and refine the MoneyPOP app, ensuring a seamless user experience.
✅ Marketing & Customer Acquisition ($35,000): Launch targeted campaigns to reach beauty entrepreneurs and build a strong community.
✅ Content Creation ($15,000): Develop financial and mindset coaching tools, including interactive lessons, affirmations, and expert guides.
✅ Operational Costs & Team Growth ($15,000): Support ongoing improvements, customer service, and business development.

By backing MoneyPOP, you’re not just funding an app—you’re empowering thousands of beauty professionals to take control of their money, strengthen their mindset, and build thriving businesses.

Every contribution makes a difference, whether it’s $5 or $500. Join the movement to make financial freedom and entrepreneurial confidence accessible to all beauty professionals.

💖 Support MoneyPOP today—because beauty bosses deserve a bank account that shines as bright as their talent! 💖

➡️ Donate now and let’s change the beauty business game!