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Learn and connect with other women on their way

 

Level up your skills by getting educated on a wide variety of important business and fundraising topics through our virtual learning platform. Virtual workshops are led by IFW coaches and expert guest instructors. Workshops are approximately one hour and are always recorded and archived in the IFundWomen Library in case you can’t make it. 

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July 2020
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Past workshops

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday July 02, 2020 1:00 PM
IFW Startup Coach
Perfect your business pitch

When preparing for your crowdfunding campaign, the first and most important exercise is honing your pitch. As a Founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. A perfect pitch is not only extremely valuable for your crowdfunding campaign,  but it’s also critical to getting your first customers, and eventually securing your next round of funding after your campaign. Join us for this interactive session with IFundWomen Startup Coach, Elizabeth Eichhorn, where you'll write and practice pitching your business live!

Tuesday July 07, 2020 2:30 PM
Elizabeth Eichhorn

Startup Coach at IFundWomen

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday July 09, 2020 1:00 PM
IFW Startup Coach
Funding options for pre-revenue startups

What comes first – the money or the product? How can you make revenue, apply for grants, qualify for loans, or get VC funding if you can't get the money to produce the product or service in the first place? Every day we see entrepreneurs get stuck at this phase. Don't let this dilemma stop you from pushing forward on your business! It's time to break out of this ineffective thought loop and start creating revenue for your business. There are several options to raise capital for your business and picking the right one or one(s) depends on a lot of different components. In this workshop, we'll explore several funding options for pre-revenue and pre-product startups like bootstrapping through early sales, crowdfunding, grants, investors & more to find the right funding fit for your startup based on your goals and business sector. Come prepared with questions for an in-depth 30-minute open Q&A and troubleshooting section at the end of the session!

Thursday July 09, 2020 3:00 PM
Maya Brooks

Product Manager at IFundWomen

How to hit your funding goal by network mapping

In business, your network is your net worth. Raising money is first and foremost a sales process and requires a sales approach in order for you to hit your goal.  The IFW Network mapping process provides you with a realistic idea of how much money you can raise through your campaign. The process involves looking through your contacts in your various communities, platforms, and devices, and mapping out how much you expect them to give. Taking out this guesswork will allow you to be more targeted in your marketing, confident with your ask, and clear on the path to hitting your funding goal. Also, learn strategies for expanding and growing your network if your immediate list is limited. 

Monday July 13, 2020 3:30 PM
Alex Brockelman

Startup Coach at IFundWomen

Grant Writing 101: Demystifying the grant landscape

Looking for free money for your startup? Grants are undoubtedly the BEST match for this type of funding. Grants are debt-free funds to help you bring your idea, project, or company to life. But how can do you secure this highly competitive and elusive “grant” funding, even if you’re in the early stages of your business? Join IFundWomen Startup Coach and experienced grant writer, Virginia Almendarez, to demystify the grant landscape.  In this workshop, you will learn how to find the right grant for your business, how to hack the application process so grant writing is easier, and how to write a winning grant application!

Tuesday July 14, 2020 3:00 PM
Virginia Almendarez

Startup Coach at IFundWomen

Crowdfunding rewards strategy

Crowdfunding is a low-risk, efficient path to getting a startup, small business, nonprofit, or side hustle off the ground without going into debt or giving up equity. Take this monthly workshop to help you design rewards for your business in a small group setting, led by IFundWomen Startup Coach, Alex Brockelman. Come ready to talk about your business model and what your business needs to make money. Bring your IFundWomen Method Playbook with you!

Thursday July 16, 2020 11:30 AM
Alex Brockelman

IFW Startup Coach

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday July 16, 2020 1:00 PM
IFW Startup Coach
Founder support circle

We’ve been there. Being a Startup Founder can be a very lonely and isolating experience, especially for solopreneurs. That’s why, every month, we have created a safe space to let it all hang out, and gain support from one another. No investors, no judgments.

TOPIC: GETTING UNSTUCK & MAKING BUSINESS DECISIONS

Friday July 17, 2020 12:00 PM
Sarah Sommers

Co-Founder & Creative Director, IFundWomen

Creating a winning content calendar

If you want your marketing to convert ideal prospects, your content has to engage and build trust. Where we come from, good content marketing takes thinking--and planning--like an editor. Consumers increase spending by 23% when they experience an emotional response to advertising. Content strategy works for big brands, startups/small businesses, founders, and freelancers alike. Join IFundWomen and Expert Content Strategist & Founder of The Why Women Project, Cristina Cala, for this workshop on how to create a winning content calendar. You will learn how to find your content niche, how to design and plan your first content calendar and how to develop a content strategy and team that can meet your business objectives.

Monday July 20, 2020 3:00 PM
Cristina Cala

Expert content strategist & Founder of The Why Women Project

Building your first ad funnel with Facebook Ads

Now more than ever, since consumers are spending more of their time at home and online,  businesses need to have a strategy for digital marketing. In this workshop with Ellen Kang and Caroline Spence, Director and VP of Paid Social at Mutesix, you will learn the ins-and-outs of creating a sales funnel that converts. You'll get hands-on instruction on how to identify your target audience, create your own ad campaigns, strategize around bid pricing and CPA, and efficiently scale your business using Facebook's Ad platform. 

Wednesday July 22, 2020 1:00 PM
Ellen Kang & Caroline Spence

Director & VP of Paid Social at MuteSix

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday July 23, 2020 1:00 PM
IFW Startup Coach
Building and monetizing an online community w/Mighty Networks

In today's world people are craving meaningful connection and the opportunity to make change in their own lives and the world as part of real community. Join IFundWomen and Jessica Shambora, PM of Brand & Growth at Mighty Networks, for this interactive workshop on how to build and monetize an online community with the Mighty Networks platform. Mighty Networks is a web builder and membership site that powers brands and businesses that bring people together via online courses, paid memberships, events, content, and community–all under your brand, instantly available natively on every platform. You will learn how to think differently about creating a community that delivers results, how to setup your community for recurring results, and how to bring your community to life with a step-by-step tutorial of the Mighty Networks technology.

Friday July 24, 2020 1:00 PM
Jessica Shambora

PM Brand & Growth at Mighty Networks

Marketing your crowdfunding campaign

Take this small group workshop to get expert marketing and social media advice for your crowdfunding campaign. Discuss how to get a community engaged around your campaign, how to contact influencers, and tactics that drive your backers to support your campaign. Download the Audience Messaging & Content Marketing PDF from the IFundWomen Method Crowdfunding Course Toolkit before class. Taught by IFundWomen Startup Coach, Virginia Almendarez.

Tuesday July 28, 2020 1:00 PM
Virginia Almendarez

Startup Coach at IFundWomen

How to build your communications strategy

Well-designed communication programs are essential in supporting an organization’s mission while engaging internal and external stakeholders. Today, an evolved landscape with industry and audiences outpacing norms, behaviors and standards, most plug and play models of the PR industry can no longer support the current business environments. Join IFundWomen and PR Strategist & Founder of ALAB Group, Ashley Orfus, to learn the key hallmarks of a good communications strategy ready for the now, how to talk to your customer & amplify empathy all while 'pandemic proofing' your communications strategy, with the goal of create lasting brand impact.

Tuesday July 28, 2020 3:00 PM
Ashley Orfus

PR Strategist & Founder of ALAB Group

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.

Wednesday July 29, 2020 2:00 PM
Zeina Muna

Head of Business Development at IFundWomen

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday July 30, 2020 1:00 PM
Elizabeth Eichhorn

Startup Coach at IFundWomen

Missed a workshop? Watch it again in our IFundWomen Workshop Library. 

 

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