How to build your communications strategy

Well-designed communication programs are essential in supporting an organization’s mission while engaging internal and external stakeholders. Today, an evolved landscape with industry and audiences outpacing norms, behaviors and standards, most plug and play models of the PR industry can no longer support the current business environments. Join IFW and PR Strategist & Founder of ALAB Group, Ashley Orfus, to learn the key hallmarks of a good communications strategy ready for the now, how to talk to your customer & amplify empathy all while 'pandemic proofing' your communications strategy, with the goal of create lasting brand impact.