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How to create an online course




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April 24, 2020 • 2PM EST

Why you should take this workshop

The online course is now as essential to any entrepreneur, expert or thought leader’s toolbox, as a website and business card. As more businesses search for ways to digitize and streamline their businesses, developing an online course can serve as an essential part of any entrepreneur's digital content strategy, monetization strategy, or customer acquisition strategy. Join Brand Strategist and Head of Partnerships at Teachable, Jessica Catorc, for this deeply interactive workshop to learn how to create your very own online course.  Learn how to validate your course topic, how to create engaging content, how to set pricing, and how to create your launch strategy. 


  • 45 minutes of Jessica's expert advice on best practices for sales strategy in a crisis, 15 minutes of AMA-style open forum for audience questions

  • Access to Profitable Course Idea Workbook

  • Access the live replay in the IFundWomen Workshop Library

What you will learn

  • How to validate your course topic and find the right audience

  • How to create engaging course content and structure your curriculum

  • How to research and determine price so your course is profitable

  • How to create a launch strategy around your course for maximum impact

Course lessons


Why create an online course?

Get some data on the the business impact of creating a successful online course. 

Validating your course topic

Get tips on how to research and validate the audience market for your course topic.

Creating engaging content

Learn how to create exciting and engaging content, resources, and tools that will keep your audience interested during your course.

Monetizing your course

Learn how to set the right price for your course, especially if you're competing with other similar courses in the market. 

Launching your course

Get tips on how to create a successful course launch strategy including how to position your course, market it online, and drive customer acquisition. 

About the coach

Jess Catorc is an award-winning brand strategist that has helped thousands of entrepreneurs and startups expand their reach and revenue online. She’s been featured in Forbes, Entrepreneur, Inc., The Huffington Post, the ABC television network, and in 2019 was awarded both a Telly and Stevie award for her work.

As a creative video producer, Catorc has developed a unique method using video in outreach and to increase brand awareness. Former Executive Producer of The Oprah Winfrey Show, Co-President of Harpo Studios and OWN, Sheri Salata, has also praised Jess as “a genius talent and bonafide star”.

As a seasoned public speaker and interviewer, Catorc has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, and Sound Education FM hosted at Harvard University. She’s also the host of Teachable’s annual virtual summits (with 60,000+ registrants) and over the years has interviewed the likes of Seth Godin, Marie Forleo (award-winning entrepreneur, listed in Oprah’s SuperSoul100), Kim Coles (In Living Single, In Living Color), Lisa Nichols (New York Times best-selling author), Jordan Harbinger, and Neil Patel to name a few.

Jess was selected as a leading expert to judge the 18th Generation of Start-up Chile (an initiative of the Chilean government that offers $30k equity-free funding to 100 international startups), and the International Business Awards for the Marketing/Video category.

Jess is currently serving as the Head of Partnerships at Teachable in New York City.

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