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Visa • IFundWomen
Grant Program for Black women-owned businesses

Visa has extended its partnership with IFundWomen to support Black women-owned small businesses in the United States through a new grant program and educational resources. These grants provide an opportunity for recipients to grow their businesses and continue to offer much needed services to their local (and global) communities. This application window is now closed.

Get the resources

Empowering women in business

Through this program, Visa has extended its commitment to supporting Black women-owned businesses and more than doubled the amount of recipients awarded! Congratulations to all 25 exceptional entrepreneurs who were selected to receive a $10K grant and an IFundWomen annual coaching membership! Meet some of the recipients below!

Keewa Nurullah
Founder of Kido

Kido is a children's brand connecting diverse millennial families who are looking to raise a better generation. We sell multicultural children's books, apparel representing kids of color and social justice issues, and we host events to unite families in an otherwise segregated Chicago.


Samantha Griffin
Founder of DC Metro Maternity

DC Metro Maternity specializes in supporting women of color to successfully navigate the birthing and postpartum process. Our labor and postpartum doulas ensure that our clients can make decisions about birth and parenting based on purpose, and not pain.


Denise Woodard
Founder of Partake Foods

Partake Foods makes delicious, nutritious, allergy-friendly snacks that give peace of mind to those with dietary restrictions and simple enjoyment to everyone.


Fund Black women-owned businesses

Black women entrepreneurs face greater obstacles to accessing the capital and resources needed to launch and grow their businesses. Visa and IFundWomen are doing their part to remove barriers and level the playing field. Now, you have an opportunity to put your money where your mouth is and support these founders.

Bronx, NY

Woke Foods

Woke Foods is revolutionizing diets, by making plant-based food accessible, irresistible and rooted in the lands of our Black ancestors.

100% Funded
0Days Left
Health + Science
Social Good
Los angeles, CA

Oldvine Florals

We are a Black-Woman owned floral business in Los Angeles,CA who has been deeply impacted by the COVID-19 shut down in Southern California.

100% Funded
28Days Left

The Visa • IFW entrepreneur toolkit

We are making the critical resources that entrepreneurs need to launch and grow their businesses more accessible. If you want to take your small business to the next level, start here.

Download these tools

Founder's playbook

From fundraising planning to mapping out your network, this playbook will guide you through all the critical building blocks that you need to work through as an early-stage entrepreneur.


join the network

Join IFundWomen's Community Slack network where entrepreneurs from around the world are collaborating, commiserating, and celebrating on all things startup life.


Watch these educational videos

Create your business pitch

In this video, you will learn how to craft the perfect elevator pitch to explain your product or service.


Identify your audience with google analytics

In this video, you will learn how to find out who your key customers are and how to identify new ones.


using your smartphone to capture pro video

In this video, you will learn how to use your smartphone to capture beautiful, compelling video content to promote your business.


More tips & resources for capturing pro video

establish the purpose of your content

Before even pressing record make sure you are clear on what the goal of this content is, where you will be sharing it, and exactly what you want viewers to think, say and do after watching.

Position your phone correctly

If you are filming video content for most channels/platforms, you will want to position your phone horizontally. If you are filming for Instagram Stories, for example, you will want to position your phone vertically to fit the IG story frame.

be brief & stick to the script


Have a good understanding of what you want to say before the camera is rolling.  Engaging content is concise and to the point. If you are recording a marketing video for your business and delivering your pitch, you will want to make sure it is no longer than 3 minutes. People just don't have time to watch anything longer. If it takes you longer than 3 minutes to succinctly explain your idea, you need to stop and work on that pitch before even thinking about making a video. Download the Founder’s Playbook in the Visa • IFW Toolkit and fill out the pitch honing template as the first step in your pre-production process!

download the DIY video production shopping list

We know that small business owners are working with little-to-no budget when it comes to video production, so we have put together a list of suggested, reasonably priced equipment that will increase the quality of your smartphone-based production studio!


Ready to take your small business to the next level?


Apply for grants



To learn more how Visa supports women-owned small businesses, visit:


Check out the Program Terms & Conditions