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Visa • IFundWomen

Visa has partnered with IFundWomen to support women entrepreneurs as they fund, run and grow their businesses. If you are an early-stage founder in the United States in need of resources to take your business to the next level, check out the Visa • IFW entrepreneur toolkit to get started!

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Grow your business with Visa

According to Visa's 2019 State of Female Entrepreneurship Report, nearly 73% of women entrepreneurs surveyed cite that funding is still difficult to obtain. To that end, another report found that the average small business requires about $10,000 of startup capital in order to get off the ground. To address this issue, Visa and IFundWomen will offer $10,000 grants to four promising U.S. small businesses.

Source: Visa's 2019 State of Female Entrepreneurship Report & Wells Fargo Small Business Index

The Visa • IFW entrepreneur toolkit

We are making the critical resources that entrepreneurs need to launch and grow their businesses more accessible. If you want to take your small business to the next level, start here.

Download these tools

Founder's playbook

From fundraising planning to mapping out your network, this playbook will guide you through all the critical building blocks that you need to work through as an early-stage entrepreneur.

Download

join the network

Join IFundWomen's Community Slack network where entrepreneurs from around the world are collaborating, commiserating, and celebrating on all things startup life.

Join

Watch these educational videos

Create your business pitch

In this video, you will learn how to craft the perfect elevator pitch to explain your product or service.

 

Identify your audience with google analytics

In this video, you will learn how to find out who your key customers are and how to identify new ones.

 

using your smartphone to capture pro video

In this video, you will learn how to use your smartphone to capture beautiful, compelling video content to promote your business.

 

More tips & resources for capturing pro video

establish the purpose of your content

Before even pressing record make sure you are clear on what the goal of this content is, where you will be sharing it, and exactly what you want viewers to think, say and do after watching.

Position your phone correctly

If you are filming video content for most channels/platforms, you will want to position your phone horizontally. If you are filming for Instagram Stories, for example, you will want to position your phone vertically to fit the IG story frame.

be brief & stick to the script

 

Have a good understanding of what you want to say before the camera is rolling.  Engaging content is concise and to the point. If you are recording a marketing video for your business and delivering your pitch, you will want to make sure it is no longer than 3 minutes. People just don't have time to watch anything longer. If it takes you longer than 3 minutes to succinctly explain your idea, you need to stop and work on that pitch before even thinking about making a video. Download the Founder’s Playbook in the Visa • IFW Toolkit and fill out the pitch honing template as the first step in your pre-production process!

download the DIY video production shopping list

We know that small business owners are working with little-to-no budget when it comes to video production, so we have put together a list of suggested, reasonably priced equipment that will increase the quality of your smartphone-based production studio!

Download

Ready to take your small business to the next level?

 

Apply for a grant

 

 

To learn more how Visa supports women-owned small businesses, visit: visa.com/shesnext

 

Check out the Program Terms & Conditions