visa • ifw

From fundraising planning to mapping out your network, this playbook will guide you through all the critical building blocks that you need to work through as an early-stage entrepreneur.

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In this video, you will learn how to craft the perfect elevator pitch to explain your product or service.

In this video, you will learn how to find out who your key customers are and how to identify new ones.

In this video, you will learn how to use your smartphone to capture beautiful, compelling video content to promote your business.

Before even pressing record make sure you are clear on what the goal of this content is, where you will be sharing it, and exactly what you want viewers to think, say and do after watching.

If you are filming video content for most channels/platforms, you will want to position your phone horizontally. If you are filming for Instagram Stories, for example, you will want to position your phone vertically to fit the IG story frame.

Have a good understanding of what you want to say before the camera is rolling.  Engaging content is concise and to the point. If you are recording a marketing video for your business and delivering your pitch, you will want to make sure it is no longer than 3 minutes. People just don't have time to watch anything longer. If it takes you longer than 3 minutes to succinctly explain your idea, you need to stop and work on that pitch before even thinking about making a video. Download the Founder’s Playbook in the Visa • IFW Toolkit and fill out the pitch honing template as the first step in your pre-production process!

We know that small business owners are working with little-to-no budget when it comes to video production, so we have put together a list of suggested, reasonably priced equipment that will increase the quality of your smartphone-based production studio!

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