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Womxn on the Moon: Inclusive Shopping Experiences

Support my brand in creating diverse representation through jewelry collections curated for underrepresented communities.

$8,052
pledged of$15,000 goal
26
0Days Left

Project Description

ABOUT WOMXN ON THE MOON

My name is Shannen Garza Hakim, and I’m the Owner and Artist at Womxn on the Moon (WOTM), an online jewelry boutique where diverse humans can buy gifts that honor their experiences. WOTM is an LGBTQ+ Afro-Latina owned business that focuses on handmade resin jewelry designs. Each product features resin art with natural stones or crystals and metal flakes. Womxn on the Moon stands out among other businesses because of its commitments to diversity, equity, and inclusion, values that are woven throughout business practices and structures. This focus on identity and culture has allowed our story to be shared on Good Morning America, in the Houston Chronicle, in Culture Map Houston, and in Hip Latina.

WOMXN ON THE MOON

 

I provide a unique way for individuals to create customized adornments that are a source of meaningful empowerment. My commitment to creating representation is evident in the way I show up in the world as a business owner. It begins with the company name, which is a reference to the fact that we have not yet had a woman on the moon. It trickles into my designs, which allow individuals to customize their pieces and create jewelry that is a direct representation of who they are. I intend to create a new business structure that is driven by my ethics and desire to close gaps for marginalized individuals.

I have also created solutions for some of the biggest challenges I’ve experienced in wearing crystal jewelry. I’ve introduced a low-cost and unique method for women to create adornments that have significant meanings and are a source of empowerment. Most crystal jewelry is wire-wrapped, heavy, and chunky, which makes it uncomfortable for the wearer. Using crushed crystals in resin prevents women’s clothing and hair from being snagged; it also lowers the risk of the wearer being scratched. It’s an inventive and stylish way for my customers to be reminded of their present goals, intentions, and energies. To create something so impactful with such simple ingredients is truly an experience that is unmatched.

WOMXN ON THE MOON

 

A COMMITMENT TO DIVERSITY AND INCLUSION

54% of consumers don’t feel culturally represented in advertising, but 71% expect brands to promote diversity and inclusion. Many large brands preach diversity and inclusion, but don’t carry out the tangible steps to make marginalized communities feel welcome shopping with their brand. Womxn on the Moon is disrupting how ecommerce is diversified.

Womxn on the Moon seeks to empower women by creating adornments that spark confidence and positive energy for the wearer. I also focus on other aspects of female empowerment, including emphasizing intersectional experiences in my storytelling and highlighting minority female experiences through my branding. In addition, I continuously work to be active advocates in my community for persons of color and LGBTQ+ persons.

I have fundraising built directly into my sales model and contribute to non-profit organizations on a monthly basis that uplift these communities. I also donate items for charity fundraising throughout the year. On a larger scale, I actively work to be present in diverse communities and to use equity models in my business structures. This includes, but is not limited to, accessibility in my pricing. I demonstrate this through my retail partnerships, a portion of which have instituted price caps that create access for female BIPOC shoppers.

WOMXN ON THE MOON

 

At Womxn on the Moon, I use handmade resin and crystal jewelry designs and intersectional storytelling to create a safe space for individuals to celebrate their identities. Womxn on the Moon has shown through action, and not just words, that our collective liberation comes from uplifting one another. I’ve designed pride collections celebrating the LGBTQ+ community, sensory necklaces for the neurodivergent community, as well as collections celebrating the history of black and brown communities. In addition, I’ve used these collection launches to educate my audience about the experiences, history, and culture of these communities through scavenger hunts, trivia, and short history segments.

My ideal customer wants their product to give back to the community. I am looking for individuals that are impacted by social structures, as well as their allies. The challenges I faced as a woman, a person of color, a member of the LGBTQ+ community, and an individual that struggles with mental health issues had pushed me to make a pathway when I couldn’t find one. I want my customers to find validation in Womxn on the Moon’s branding without having to make an intentional effort to create that representation.

WOMXN ON THE MOON

 

EXPANDING COLLECTIONS CURATED FOR WOMEN, POC, AND LGBTQ+ PERSONS

I am fundraising for the expansion of my product line into 12 collection releases in 2023 that coincide with one year of diversity and inclusion content. I plan to expand Womxn on the Moon’s inclusive branding by highlighting holidays related to women, persons of color, the LGBTQ+ community, and individuals with disabilities. I am increasing awareness about these celebrations in my HERstory | THEIRstory series on Instagram and TikTok, which highlight the stories of marginalized individuals. My audience looks forward to hearing these stories and re-learning history in a meaningful way.

 

WOMXN ON THE MOON

 

I have consistently used my jewelry to get my audience involved in conversations around marginalized communities. For Pride Month, I released a collection of jewelry with rainbow colors. For Juneteenth, I released a malachite collection, which is such a wonderful stone for protection and mental well-being that is perfect for uplifting the Black community. I hid jewelry in historically Black spaces across Houston, and those who correctly guessed trivia questions and found the destination where jewelry was hidden received that jewelry at no cost. During Disability Pride Month, I released sensory necklaces for neurodivergent individuals. I gave my audience the opportunity to win a free necklace by answering trivia questions about the Disability Rights Movement. WOTM is an interactive space that is centered around more than jewelry, it's a collective conversation that allows individuals to connect, learn, and feel seen.

WOMXN ON THE MOON

 

Black History Month, Women’s History Month, Pride Month, Juneteenth, Disability Pride Month, and Hispanic Heritage Month are just a few of the holidays that will inspire new products and collections. Growing the ecommerce component of my business requires expanding production, acquiring additional inventory, hiring specialized staff, executing strategic social media advertising campaigns, as well as new machinery and technology to streamline production for campaigns.

In order to have successful launches, I need to pour into my production process and increase the amount of product that I am able to manufacture. This will require an updated office space and warehouse that have the capacity for hosting large amounts of inventory. I will need additional staff to assist in managing this inventory, as well as devices that can be used to simplify product organization. Organization will also require new furniture (including workspace furniture and displays), not only for my headquarters, but also for retail locations in which my jewelry is displayed and sold. And finally, it will require a vehicle that can be used to transport goods to retail locations and events across Texas

I have been so proud that Womxn on the Moon has been a platform for change and a space to explore new business structures. I’m excited and thankful to have your support in this process and look forward to increasing the reach and impact of Womxn on the Moon with you.

Updates

The Campaign FAQs

HAVE QUESTIONS ABOUT OUR CAMPAIGN?

Email [email protected] for more information.

WHEN WILL I RECEIVE MY CAMPAIGN REWARD?

  • Instagram Shoutout | Shoutouts will be posted within two weeks of receiving your contribution.

  • VIP Spotify Playlist | A private playlist link will be sent via email within two weeks of receiving your contribution.

  • Diversity Holiday E-Book | E-books will be sent via email as a PDF attachment within two weeks of receiving your contribution.

  • Exclusive Earring Design | Jewelry will be sent via USPS priority mail within four weeks of receiving your contribution.

  • DEI Workshop Invitation | You will be contacted via email within two weeks of receiving your contribution and given the option of two Zoom call workshop dates held in January 2023.

  • Exclusive 3-Piece Gift Set | Jewelry will be sent via USPS priority mail within four weeks of receiving your contribution.

  • Commissioned Design | You will be contacted via email within two weeks of receiving your contribution to schedule a 30-minute phone, video, or in-person consultation during the month of December to design your one-of-a-king commissioned piece.

  • Magical Human Photoshoot | You will be contacted via email within two weeks of receiving your contribution to schedule your photoshoot during the month of December. Jewelry will be sent via USPS priority mail within four weeks of receiving your contribution or can be picked up the day of your scheduled photoshoot (our preferred delivery method for this reward).

Ellie
11/01/2022
VIP DEI Workshop Invitation
$100
Amber Piacenti
11/01/2022
Exclusive 3-Piece Gift Set
$200
Mastoreh
10/26/2022
Commissioned Jewelry Design
$250
Noelle M
10/25/2022
Monetary Contribution
$40
Noelle M
10/25/2022
Exclusive Earring Design
$75
Desdamona Rios
10/25/2022
Diversity Holiday E-Book
$50
Sherry Criswell
10/25/2022
Exclusive 3-Piece Gift Set
$200
10/25/2022
Exclusive Earring Design
$75
10/24/2022
Monetary Contribution
$5,150
Adam D. Harrison
10/22/2022
Monetary Contribution
$20
Monetary Contribution

Support our campaign with any donation amount! Every contribution counts. Thank you for helping Womxn on the Moon to diversify ecommerce.

9 Supporters
Select this reward
15.00 USD
Instagram Shoutout

We love bragging on our supporters! You will receive one shoutout on our Instagram stories thanking you for your amazing contribution.

100 Left
0 Supporters
Select this reward
25.00 USD
VIP Spotify Playlist

We want to brighten up your day with a list of songs designed to inspire your creativity! You will receive a link to a private Spotify playlist personally curated for magical humans like you.

49 Left
1 Supporter
Select this reward
50.00 USD
Diversity Holiday E-Book

Womxn on the Moon is proud to revolve our calendar year around diversity holidays that highlight women, persons of color, and LGBTQ+ individuals. Want to follow along with us? Snag our exclusive Diversity Holiday E-book, which will breakdown some of our major diversity, equity, and inclusion (DEI) celebrations in 2023. This will include, but will not be limited to, Juneteenth, National Coming Out Day, Women's History Month, and Latin independence days.

47 Left
3 Supporters
Select this reward
75.00 USD
Exclusive Earring Design

Snag an exclusive mandala teardrop design featuring labradorite stones and metal flakes! Labradorite stones have an iridescent surface and are worn to protect against negative energy.  This design is not available online or in any Womxn on the Moon partner store. Each pair of earrings includes gold-plated posts and cannot be customized. Free shipping is included.

46 Left
4 Supporters
Select this reward
100.00 USD
VIP DEI Workshop Invitation

Join Shannen Garza Hakim, Founder of Womxn on the Moon, for an exclusive opportunity to discuss how to reach a more diverse social media audience. This exciting event will be held on Zoom in January 2023 and supporters will be given two dates to choose from. This workshop is perfect for any professional seeking to grow diverse representation on personal or professional social media accounts, including Facebook, Instagram, and TikTok.

This reward also includes a free copy of WOTM'S Diversity Holiday E-Book, which follows one year of celebrations curated for women, persons of color, and LGBTQ+ individuals. This will include, but will not be limited to, Juneteenth, National Coming Out Day, Women's History Month, and Latin independence days. 

23 Left
2 Supporters
Select this reward
200.00 USD
Exclusive 3-Piece Gift Set

Snag an exclusive jewelry gift set featuring labradorite stones and metal flakes! Labradorite stones have an iridescent surface and are worn to protect against negative energy.  Supporters will have the option to choose between gold and silver metal tones. This design is not available online or in any Womxn on the Moon partner store. Each pair of earrings includes brass fish hooks. Necklace and bracelet chains feature gold-plated stainless steel or stainless steel fixtures. Free shipping is included.

45 Left
5 Supporters
Select this reward
250.00 USD
Commissioned Jewelry Design

WOTM Founder Shannen Garza Hakim is opening her commissions for a limited amount of time! You will receive a 30-minute consultation via phone, video, or in-person to design your own unique piece of jewelry from scratch. Supporters will have the opportunity to design two jewelry pieces with their choice of stone and metal tone. Options include: earrings, rings, necklaces, bracelets, or crowns. Other items may be available upon request.  Shipping is included.

24 Left
1 Supporter
Select this reward
300.00 USD
Magical Human Photoshoot

Are you ready for your close-up? Join Womxn on the Moon Founder Shannen Garza Hakim for a photoshoot in WOTM jewelry! You will receive a 30-minute photography session and five digital portrait images. In addition, you will receive two products of your choice from the WOTM website.* Supporters will have the option of selecting their stone and metal tone options. Shipping is included.

*Crown designs are not applicable for this reward.

24 Left
1 Supporter
Select this reward

About the Entrepreneur

Houston, TX
Created 1 Campaign
Social Good

Rewards

Monetary Contribution

Support our campaign with any donation amount! Every contribution counts. Thank you for helping Womxn on the Moon to diversify ecommerce.

9 Supporters
Select this reward
15.00 USD
Instagram Shoutout

We love bragging on our supporters! You will receive one shoutout on our Instagram stories thanking you for your amazing contribution.

100 Left
0 Supporters
Select this reward
25.00 USD
VIP Spotify Playlist

We want to brighten up your day with a list of songs designed to inspire your creativity! You will receive a link to a private Spotify playlist personally curated for magical humans like you.

49 Left
1 Supporter
Select this reward
50.00 USD
Diversity Holiday E-Book

Womxn on the Moon is proud to revolve our calendar year around diversity holidays that highlight women, persons of color, and LGBTQ+ individuals. Want to follow along with us? Snag our exclusive Diversity Holiday E-book, which will breakdown some of our major diversity, equity, and inclusion (DEI) celebrations in 2023. This will include, but will not be limited to, Juneteenth, National Coming Out Day, Women's History Month, and Latin independence days.

47 Left
3 Supporters
Select this reward
75.00 USD
Exclusive Earring Design

Snag an exclusive mandala teardrop design featuring labradorite stones and metal flakes! Labradorite stones have an iridescent surface and are worn to protect against negative energy.  This design is not available online or in any Womxn on the Moon partner store. Each pair of earrings includes gold-plated posts and cannot be customized. Free shipping is included.

46 Left
4 Supporters
Select this reward
100.00 USD
VIP DEI Workshop Invitation

Join Shannen Garza Hakim, Founder of Womxn on the Moon, for an exclusive opportunity to discuss how to reach a more diverse social media audience. This exciting event will be held on Zoom in January 2023 and supporters will be given two dates to choose from. This workshop is perfect for any professional seeking to grow diverse representation on personal or professional social media accounts, including Facebook, Instagram, and TikTok.

This reward also includes a free copy of WOTM'S Diversity Holiday E-Book, which follows one year of celebrations curated for women, persons of color, and LGBTQ+ individuals. This will include, but will not be limited to, Juneteenth, National Coming Out Day, Women's History Month, and Latin independence days. 

23 Left
2 Supporters
Select this reward
200.00 USD
Exclusive 3-Piece Gift Set

Snag an exclusive jewelry gift set featuring labradorite stones and metal flakes! Labradorite stones have an iridescent surface and are worn to protect against negative energy.  Supporters will have the option to choose between gold and silver metal tones. This design is not available online or in any Womxn on the Moon partner store. Each pair of earrings includes brass fish hooks. Necklace and bracelet chains feature gold-plated stainless steel or stainless steel fixtures. Free shipping is included.

45 Left
5 Supporters
Select this reward
250.00 USD
Commissioned Jewelry Design

WOTM Founder Shannen Garza Hakim is opening her commissions for a limited amount of time! You will receive a 30-minute consultation via phone, video, or in-person to design your own unique piece of jewelry from scratch. Supporters will have the opportunity to design two jewelry pieces with their choice of stone and metal tone. Options include: earrings, rings, necklaces, bracelets, or crowns. Other items may be available upon request.  Shipping is included.

24 Left
1 Supporter
Select this reward
300.00 USD
Magical Human Photoshoot

Are you ready for your close-up? Join Womxn on the Moon Founder Shannen Garza Hakim for a photoshoot in WOTM jewelry! You will receive a 30-minute photography session and five digital portrait images. In addition, you will receive two products of your choice from the WOTM website.* Supporters will have the option of selecting their stone and metal tone options. Shipping is included.

*Crown designs are not applicable for this reward.

24 Left
1 Supporter
Select this reward