Tone Death

Our Intention.

Creating a culture that facilitates building better narratives.

Tone Death is a female led men's clothing campaign that represents the characterization of discrimination provoked by differences in skin tone, combating the stigmas surrounding black and brown communities. The gap is widening between the average revenue for businesses owned by women of color and those owned by non-minority women. When it comes to funding, only 2% of capital in the U.S. goes to female only founder teams. Ultimately, black women entrepreneurs are lacking the resources needed to elevate their business and increase revenue.  

Remember Your "Why?"

Starting this brand has been a dream of mine since I was a little girl, but lacking the resources it takes to run a business has been a major determinant in launching Tone Death. After witnessing so many families being torn apart due to deaths provoked by skin tone differences, I knew I had to create something that brought more opportunities for black entrepreneurs and inspired little black kids to follow their dreams. After all, representation matters.  In addition to that, the goal is to bridge the gap of all women in menswear by creating designs through the lens of a female designer. For years, men have had the opportunity to project their ideas on the desires of women in their fashion ideas all over the globe. It is time we start to bridge that gap. The idea is to create revolutionary and barrier- breaking fashion initiatives and  provide resources to help build better narratives.

Our Dedication

Tone Death is dedicated to creating programs, fashion shows, and other events to facilitate professional development for black and brown kids everywhere. The Tone Death campaign is dedicated to change-provoking initiatives, encouraging young men and women of color to follow their dreams and to know that they are seen.