Thinness Does Not Equal Beauty
Curvy Fox is a luxury brand created to empower women to defy traditional beauty standards and live life unapologetically.

Project Description

THE SOLUTION
Curvy Fox® is a luxury lifestyle brand created seven years ago, with one mission “to show the world that thinness does not equal beauty.” Creator, Christina Howell, started the Curvy Fox brand considering the need for plus size women like herself to be represented in high fashion without sacrificing comfortable fit, wearable confidence, and unique designs. Now standing on an inclusive brand that offers luxury fashion-forward pieces to women 6 to 28, Curvy Fox has seemingly created an online sisterhood that promotes body positivity for many who have never felt positive about their curves.

The Founder

Hi Funders, my name is Christina Howell; I am the founder and creative director of Curvy Fox. Many luxury retailers and designer brands refuse to extend their size range and allow plus size women to enjoy high-end fashion. I started Curvy Fox 7 years ago with a desire to provide high-quality fashion options that were trendy, concealed problem areas and offered the perfect fit for plus size women like myself. Curvy Fox is more than an fashion brand it's a persona, a movement; for women who refuse to sit on the sidelines of life anymore. I have self-funded Curvy Fox up to this point; and now ask that you join me in continuing to empower the 68% of American women who wear larger than a size 14.
Money raised will be used to:
- Hire and retain full time staff to support marketing, operations and fulfillment
- Production of inventory for Q4
- Ongoing overhead cost
- Digital Marketing
How Can You Help
Contribute. By supporting this campaign, you’re not only helping me continue the operations of Curvy Fox but you are helping me fulfill a need for a demographic of women ignored by mainstream designers. No donation is too small.
Share. Help turn this into a movement by spreading the word. Whether it’s by posting about the campaign on your social media, sending a quick email out to your contacts, or telling your friends and family about the cause.
Get Social with Curvy Fox. Follow us on social media (FB, IG, Pinterest) and sign-up for our mailing list at www.curvyfox.com.. I'd love to welcome you to the Curvy Fox Society!

Updates
The Campaign FAQs











This reward level includes everything below:
- Curvy Fox wine tumbler
- 9 oz Tropic Lush or Fox Passion Candle
- 8x8 custom flower box
- Thank you post on social media
Just Because I Care

Our signature definition t-shirts are available in sizes S - 4XL
Join my crew with the Thinness Does Not Equal Beauty apparel. You will have a choice of the t-shirt or crew neck sweater.
- Thinness Does Not Equal Beauty crew neck or t-shirt
- Thinness Does Not Equal Beauty Tote Bag
- Thank you post on social media

This reward level includes everything below:
- Curvy Fox wine tumbler
- 9 oz Tropic Lush
- 9 oz Fox Passion candle
- 9 oz Ego Trip candle
- 8x8 custom flower box

This reward level includes everything below:
- $150 Curvy Fox e-gift card
- Curvy Fox wine tumbler
- 9 oz Tropic Lush Candle
- 9 oz Fox Passion Candle
- 9 oz Ego Trip Candle
- 8x8 custom flower box
- Thank you video on social media

- $150 Curvy Fox e-gift card
- Opportunity to name a piece in a collection
- Curvy Fox wine tumbler
- 9 oz Tropic Lush Candle
- 9 oz Fox Passion Candle
- 9 oz Ego Trip Candle
- IG Live with you to personally thank you
Rewards

This reward level includes everything below:
- Curvy Fox wine tumbler
- 9 oz Tropic Lush or Fox Passion Candle
- 8x8 custom flower box
- Thank you post on social media
Just Because I Care

Our signature definition t-shirts are available in sizes S - 4XL
Join my crew with the Thinness Does Not Equal Beauty apparel. You will have a choice of the t-shirt or crew neck sweater.
- Thinness Does Not Equal Beauty crew neck or t-shirt
- Thinness Does Not Equal Beauty Tote Bag
- Thank you post on social media

This reward level includes everything below:
- Curvy Fox wine tumbler
- 9 oz Tropic Lush
- 9 oz Fox Passion candle
- 9 oz Ego Trip candle
- 8x8 custom flower box

This reward level includes everything below:
- $150 Curvy Fox e-gift card
- Curvy Fox wine tumbler
- 9 oz Tropic Lush Candle
- 9 oz Fox Passion Candle
- 9 oz Ego Trip Candle
- 8x8 custom flower box
- Thank you video on social media

- $150 Curvy Fox e-gift card
- Opportunity to name a piece in a collection
- Curvy Fox wine tumbler
- 9 oz Tropic Lush Candle
- 9 oz Fox Passion Candle
- 9 oz Ego Trip Candle
- IG Live with you to personally thank you