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Sweet Yield Studio

A creative dance studio and well-being community rooted in Oklahoma City, Oklahoma. We're growing and need your help!

$5,326
pledged of$50,000 goal
54
30Days Left
Fund it
Campaign Ends on October 31, 2022

Project Description

What is Sweet Yield Studio?

Sweet Yield is a creative dance studio and well-being community based in Oklahoma City, Oklahoma. She is a creative landscape where both children and adults come to create, dance, play, move, dream, and grow. We offer weekly creativity, dance, and movement classes as well as seasonal workshops.

Our in-studio experiences can also be found online through our virtual learning platform, Sweet Yield Online. There we share signature curriculum, courses, and resources. It is a digital classroom that allows us to share #sweetyieldmagic with those beyond our local community.

SweetYieldStudio_ACreativeDanceStudio_In_OklahomaCity_Oklahoma


The Problem + Backstory

2017
Sweet Yield began in a shared event space on Film Row in Downtown Oklahoma City during the Summer of 2017. Our hours of operation were limited to 12hrs a week with classes running Monday, Tuesday, and Thursday evenings from 4:00-8:00pm. 

2018
As our business grew so did our need for a space of our own. Not long after our first Spring Recital a leasing sign went up on a vacant building across the street. With the mighty help of Allison Barta Bailey of Price Edwards and Jill Castilla of Citizens Bank of Edmond we secured a lease and business loan for our build out in early Fall of 2018. Shortly after we began the build out our new studio which came to life late Fall 2018 to early Winter of 2019.

2019
In January of 2019 we moved into our Film Row studio at 629 W. Sheridan Ave. It was an exciting time for our team, students, and families. We now had the opportunity to become fully operational as we rounded the corner to year two of business. The autonomy to dictate our time and space was new and in some ways felt like we were starting over. The desire to root ourselves after experiencing so many transitions in a short amount of time was clear. We then committed to allowing ourselves a year in our new space before adding any new services. What we didn’t know is that quick pivots were something we’d be experiencing a lot more of as we entered the new year.

2020 
In March of 2020, our brick-and-mortar was closed by a city government mandate as an effort to mitigate the impact of COVID-19 in our community. Our doors remained closed for a total of 80+ days as we awaited re-opening phases by the city. 

Unfortunately, the nature of the services we provide (physical activity indoors) is classified as one of the most vulnerable activities of COVID-19 transmission. Finding a safe and sustainable pivot for our business took a lot of resilience and requires constant adaptations as the pandemic persists.

During the closure we pivoted to online classes. In order to re-open in person, we had to significantly reduce class sizes to implement social distancing, close our lobby to any patrons other than students, provided PPE for employees and customers, and close our rental revenue stream because it was not safe for groups to gather indoors. From March 2020 to December 2021 our enrollment numbers dropped by 50% resulting in a 60% revenue loss.

2021
Throughout 2021 we navigated adaptation after adaptation in an effort to keep our doors open and serve our customers. We saw a gradual increase in enrollment and revenue as aspects of the pandemic changed and we were able to reactive revenue streams within our business.

2022
In January of 2022 we reached our pre-pandemic enrollment numbers and then surpassed them. However, like most businesses, the financial loss during a two-year period is significant and we are still carrying the weight of that loss in the form of COVID-19 backpay rent and an Economic Injury Disaster Loan.

The Solution + Celebration

Through the support of our amazing community, and the resilience of our team, Sweet Yield survived, and even with the uncertainty of an ongoing pandemic, we’ve begun to thrive! It was in January of 2022 that we realized our waitlists were growing and more physical studio space was needed. In the Spring of 2022 we were presented with the opportunity to expand and add second studio classroom to our current space.

This expansion will allow us to increase our current services, hire and train new employees,  increase the hours and salaries of our team, deploy new youth programs, and invest deeper in our scholarship program.

SweetYieldStudio_ACreativeDanceStudio_In_OklahomaCity_Oklahoma

 

Our Team

Our team consists of artists, creatives, designers, and educators. Each member of our team specializes in different fields of study which allows us to create and facilitate a holistic education experience.

Hannah Ashford, Founder, Creative Director and Studio Instructor // Megan Miller, Graphic Designer // Paige Fischer, Community Director & Studio Instructor // Madeleine Purcell, Studio Instructor // Kendall Stout, Studio Keeper & Studio Instructor // Loryn Coppedge, Studio Instructor // Michelle Wilson, Teaching Assistant & Studio Instructor // Julia Veal, Teaching Assistant & Studio Instructor

SweetYieldStudio_ACreativeDanceStudio_In_OklahomaCity_Oklahoma


Will you help our garden grow?

This won't come as a surprise, but starting and maintaining a business is no easy feat. Sweet Yield has been entirely self-funded and we hope to keep it that way with the help of our community.

Community is one of our “Ways of Being” at Sweet Yield. We believe that our individual wellness depends on the well-being of our community as a whole. This is why we want the investors of this next season of Sweet Yield to be our community - you! The people who understand and participate in our vision and want to see it grow.

SweetYieldStudio_ACreativeDanceStudio_In_OklahomaCity_Oklahoma


With Gratitude

Thank you, thank you, thank you! We are so grateful for your support. Even if you are unable to make a financial donation today we welcome your support by spreading the word and sharing our campaign with your friends, families, and personal networks.

Check out our website and instagram to learn more about our work.

 

Updates

The Campaign FAQs

Frequently Asked Questions:

What will you do with funds raised that exceed your goal?

All extra funds will go directly to students a part of our scholarship program.

 

09/30/2022
Plant A Small Seed of Support
$10
Maylou
09/28/2022
Plant A Small Seed of Support
$10
Sarah Farzaneh
09/26/2022
Good Gardener Website Recognition
$100
Matthew Smith
09/19/2022
Monetary Contribution
$300
Rachel Helden
09/19/2022
Monetary Contribution
$111
anonymous
09/19/2022
Plant A Small Seed of Support
$10
Cayla Lewis
09/19/2022
Good Gardener Social Media Recognition
$25
09/13/2022
Good Gardener Social Media Recognition
$25
Jonathan McCoy
09/08/2022
Tote Full of Thanks
$50
Reeseyreese
09/07/2022
Plant A Small Seed of Support
$10
Monetary Contribution

Your support means everything to me. I would be so grateful for your donation of any amount that feels right to you - truly, every dollar counts! Mvto from the bottom of my heart.

Miss Hannah Ashford

6 Supporters
Select this reward
10.00 USD
Plant A Small Seed of Support

Every big dream starts with a small seed and every bit counts. Plant a small seed of support.

4 Supporters
Select this reward
25.00 USD
Good Gardener Social Media Recognition

Let us say thanks by shouting out you or your company on Sweet Yield’s Instagram.

13 Supporters
Select this reward
40.00 USD
Sweet Yield Dancer In Studio Recognition

Plant a blessing for Sweet Yield and your growing dancer by donating to our "flower" garden. We’ll create a permanent display in the studio that will include a flower that will be creatively decorated by your child and will include their name as a permanent recognition of support.

0 Supporters
Select this reward
50.00 USD
Tote Full of Thanks

A Sweet Yield limited edition tote bag designed just for our campaign backers. In addition to supporting your favorite creative dance studio, you’ll encourage others to sow seeds of good while out and about while repping our exclusive tote bag design.

90 Left
10 Supporters
Select this reward
75.00 USD
Sweet Yield T-Shirt

A Sweet Yield limited edition t-shirt designed just for our campaign backers. In addition to supporting your favorite creative dance studio, you’ll encourage others to sow seeds of good while out and about while repping our exclusive t-shirt design.  // Available in youth and adult sizes //

95 Left
5 Supporters
Select this reward
100.00 USD
Good Gardener Website Recognition

Let us say thanks by including you or your company in the listing of Good Gardeners on a permanent page of our studio website. + a social media shoutout.

12 Supporters
Select this reward
250.00 USD
Sponsor-A-Student

Each donation provides tuition for one student for a semester of our new community + culture series of classes called Cultivate. We will offer scholarships to both kids and adults seeking to connect with their culture and origin stories through dance and movement.

2 Supporters
Select this reward
500.00 USD
Sweet Yield Magic Bundle

Show the world your Sweet Yield’s biggest cheerleader! You’ll receive:

-Exclusive Campaign Designed Tote Bag
-Exclusive Campaign Designed T-Shirt
-Good Gardener Website Recognition
-Lifetime Access to One Sweet Yield Online Membership or Course

1 Supporter
Select this reward
850.00 USD
Good Gardener In Studio Recognition

Let us say thanks by including you or your company in the listing of Good Gardeners on a permanent fixture at our physical studio + a page of our studio website.

0 Supporters
Select this reward
1,000.00 USD
Private Event + Sweet Yield Magic Bundle

Host your next birthday party, shower, or gathering at our studio. Reedemable for 3hrs. You’ll also receive:

-Exclusive Campaign Designed Tote Bag
-Exclusive Campaign Designed T-Shirt
-Good Gardener Website Recognition
-Lifetime Access to One Sweet Yield Online Membership or Course

9 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Your support means everything to me. I would be so grateful for your donation of any amount that feels right to you - truly, every dollar counts! Mvto from the bottom of my heart.

Miss Hannah Ashford

6 Supporters
Select this reward
10.00 USD
Plant A Small Seed of Support

Every big dream starts with a small seed and every bit counts. Plant a small seed of support.

4 Supporters
Select this reward
25.00 USD
Good Gardener Social Media Recognition

Let us say thanks by shouting out you or your company on Sweet Yield’s Instagram.

13 Supporters
Select this reward
40.00 USD
Sweet Yield Dancer In Studio Recognition

Plant a blessing for Sweet Yield and your growing dancer by donating to our "flower" garden. We’ll create a permanent display in the studio that will include a flower that will be creatively decorated by your child and will include their name as a permanent recognition of support.

0 Supporters
Select this reward
50.00 USD
Tote Full of Thanks

A Sweet Yield limited edition tote bag designed just for our campaign backers. In addition to supporting your favorite creative dance studio, you’ll encourage others to sow seeds of good while out and about while repping our exclusive tote bag design.

90 Left
10 Supporters
Select this reward
75.00 USD
Sweet Yield T-Shirt

A Sweet Yield limited edition t-shirt designed just for our campaign backers. In addition to supporting your favorite creative dance studio, you’ll encourage others to sow seeds of good while out and about while repping our exclusive t-shirt design.  // Available in youth and adult sizes //

95 Left
5 Supporters
Select this reward
100.00 USD
Good Gardener Website Recognition

Let us say thanks by including you or your company in the listing of Good Gardeners on a permanent page of our studio website. + a social media shoutout.

12 Supporters
Select this reward
250.00 USD
Sponsor-A-Student

Each donation provides tuition for one student for a semester of our new community + culture series of classes called Cultivate. We will offer scholarships to both kids and adults seeking to connect with their culture and origin stories through dance and movement.

2 Supporters
Select this reward
500.00 USD
Sweet Yield Magic Bundle

Show the world your Sweet Yield’s biggest cheerleader! You’ll receive:

-Exclusive Campaign Designed Tote Bag
-Exclusive Campaign Designed T-Shirt
-Good Gardener Website Recognition
-Lifetime Access to One Sweet Yield Online Membership or Course

1 Supporter
Select this reward
850.00 USD
Good Gardener In Studio Recognition

Let us say thanks by including you or your company in the listing of Good Gardeners on a permanent fixture at our physical studio + a page of our studio website.

0 Supporters
Select this reward
1,000.00 USD
Private Event + Sweet Yield Magic Bundle

Host your next birthday party, shower, or gathering at our studio. Reedemable for 3hrs. You’ll also receive:

-Exclusive Campaign Designed Tote Bag
-Exclusive Campaign Designed T-Shirt
-Good Gardener Website Recognition
-Lifetime Access to One Sweet Yield Online Membership or Course

9 Left
1 Supporter
Select this reward