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Studio Sukhino: Live Free Live Happy

Studio Sukhino creates motivational handcrafted laser cut and engraved wood products - shining a positive light in people's lives.

$4,938
pledged of$30,000 goal
84
0Days Left

Project Description

Video Links

0:34 - Who is Taneisha Gordon?

0:50 - What is Sukhino Designs?

1:35 - A Brief Backstory

2:22 - Jumpin' Hurdles

2:58 - The Grind & The Hustle

6:06 - Are You Happy?

7:38 - The Vision

7:54 - Your Support

8:55 - Credits


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   Based in Nashville, Sukhino Designs creates quality handmade wood gifts and decorative accessories with a focus on unique designs and laser cutting technology. Sukhino seeks to positively impact individuals, businesses, and organizations with products that are motivational, encouraging and empowering, as well as eye-catching and one-of-a-kind.

Everything starts as a sheet of wood and is then handcrafted with love and care by Taneisha.

Who is Taneisha Gordon?

 

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Taneisha Gordon is currently a MBA Student at Vanderbilt University and Designer and Owner of Sukhino Designs. She will be going full time into this business after graduation and is excited for the road ahead as an entrepreneur. Taneisha started this business as a way to create her freedom and happiness in the world. Sukhino Designs is her joy, her happiness, and her freedom because it is centered around the love she has for designing, creating products, and owning a business.

 

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To add some background, back in 2014 Taneisha started her first corporate job and was miserable. She was mildly depressed, developed anxiety, and her health was quickly deteriorating due to stress. The feeling of mediocrity crossed her mind constantly and she knew there had to be more out there for her. She started to realize that she can't be light in others people's lives if she's not a light in her own. Therefore, she adopted a mindset influenced by the peace mantra, “Lokah Samastah Sukhino Bhavantu”, and began to let go of everything that dimmed her light. She soon realized her happiness comes from doing what she loves, thus Sukhino Designs was born. Her goal for this business is to not only create joy and happiness for herself, but for everyone around her - whether it is customers who buy products or young girls that she mentors in business - She wants to shine her light through her business and it be that little ray of sunshine that people may need to see!

 

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The iFundWomen Campaign

I am raising money to secure a commercial space that will help expand and grow the business by moving manufacturing and retail space under one roof. Currently, the business operates in numerous locations because of local laws and restrictions.
Part of the production takes place in the basement of a coffee shop, sanding takes place in a storage unit and outside field depending upon the weather and access, and the rest of production takes place at a residential apartment.
Running the business in numerous locations is not sustainable and significantly slows down the production time and process. Receiving your support will allow me to secure a commercial location, streamline production, and invest in additional equipment to increase capacity, save time, and increase revenue. Now is the time for funds because I will be moving into this venture full time and I am growing and need the resources to invest in my growth. Your investment in my goals and dreams will help keep this business going and give me the capital I need to take my business and production to the next level.

 

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Please support me and my business - your support means everything! I look forward to keeping you updated on my progress and my future successes.
Thank you for your support!

 

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Updates

The Campaign FAQs

What exactly will the money be used for?

The money will be used for securing a commercial space for the business - it will be used to pay rent costs per month and help offset those monthly costs, so business revenue can be used to reinvest in other areas of the business. Other areas that can use improvement is marketing, branding, advertising, vendor fees, and product improvement. The money will also be used for equipment upgrades - they will help increase production, reduce production time, reduce labor costs, and increase revenue.

What equipment upgrades are you looking to invest in?

Equipment upgrades include: Tabletop drum sander, small fume extractor for laser cutter, radiator water chiller for laser cutter, air compressor for laser cutter, exhaust fan for laser cutter, electric binding machine, paper cutter, dust collection system, table saw, and laser focus lenses. Some of this equipment will vastly improve my current laser set-up allowing me to cut materials more efficiently and the other equipment will streamline and speed up the process of finishing products.

How do you plan to make your business sustainable?

My three main sources of revenue are e-commerce, direct sales, and business to business. I plan to be sustainable by constantly getting my products and brand in front of people at different events, trade shows, and pop-up shops. Constantly exposing my brand will build the Sukhino Designs community and increase e-commerce over time.  E-commerce sales will also increase through social media marketing and direct target marketing. Lastly, business to business sales will be established through the wholesale market, promotional products for businesses, and corporate gift giving. This will be a challenge being a one woman show starting out, but with the convenience of having one location  and equipment upgrades, I will be able to satisfy each of these revenue streams and eventually hire people along the way as I see the need.

Why is a location for your business so important? Are there really constraints with you working in different locations?

Having one location to complete all of my work is extremely important for my business. I would be able to complete multiple things and be more efficient in one space than in multiple spaces. The downside of working in multiple spaces is the amount of time that I waste traveling between each space when I could be completing two things at once. There are also time restrictions in each location I work in. In my workspace in coffee shop, I have to work around the hours of the coffee shop and anytime the space the reserved for events. There are time when the space is reserved 4 days out of the week and I am unable to work, which increases my processing time and places me behind on projects I have to work. At the storage space, the space closes at 8pm and having to work around figuring out when to cut at the coffee shop and then find time to sand at the storage space before it dark is a juggle. If I don't have time to travel to my storage, then I sand in the middle of field, but that is only when the weather is decent. I don't have control over my process and having control is very essential to the success of my business.

What are your challenges with running this business?

Running this business as a one-women show is a challenge all in itself. With your support, I will be able to make small investments in different technologies to help automate my process and help move my business along until I am able to hire support. For now, I want to grind and work this business out by myself for as long as I can, so I can save and reinvest capital to continue to make this business successful.  Once my business is at a stable position, then I will start to contract out work and hire people to continue to improve and grow the business.

05/24/2018
Live Free Live Happy Sticker
$25
05/24/2018
Live Free Live Happy T-Shirt
$100
05/23/2018
Live Free Live Happy Sticker
$25
05/23/2018
Monetary Contribution With No Reward
$150
05/23/2018
You are Appreciated!
$10
05/21/2018
Monetary Contribution With No Reward
$10
05/19/2018
Live Free Live Happy Wood Keychain
$50
05/18/2018
Live Free Live Happy Sticker
$25
05/18/2018
Custom Framed Wood Print
$250
05/18/2018
You are Appreciated!
$50
Monetary Contribution With No Reward

Thank you for your support!

37 Supporters
Select this reward
10.00 USD
You are Appreciated!

Recognition on social media & website!

11 Supporters
None available
25.00 USD
Live Free Live Happy Sticker

Sticker + recognition on social media & website!

14 Supporters
None available
keychains
50.00 USD
Live Free Live Happy Wood Keychain

Campaign exclusive keychain + sticker + recognition on social media & website!

8 Supporters
None available
Pins
50.00 USD
Live Free Live Happy Lapel Pin

Campaign exclusive lapel pin + sticker + recognition on social media & website.

5 Supporters
None available
75.00 USD
$100 Gift Card

Save $25 on your next purchase + sticker + recognition on social media & website.

1 Supporter
None available
Shirt
100.00 USD
Live Free Live Happy T-Shirt

Live Free Live Happy T-Shirt + campaign exclusive lapel pin + sticker + recognition on social media & website.

3 Supporters
None available
100.00 USD
Live Free Live Happy Wood Notebook

Live Free Live Happy Notebook + campaign exclusive lapel pin + sticker + recognition on social media & website.

2 Supporters
None available
250.00 USD
Custom Framed Wood Print

Custom Wood Print + campaign exclusive lapel pin + sticker + recognition on social media & website.

3 Supporters
None available
500.00 USD
You Can Have It All!

Live Free Live Happy Notebook + t-shirt + lapel pin + keychain + sticker + $100 gift card + recognition on social media & website.

0 Supporters
None available
750.00 USD
You Can Have it All + More!

Custom wood print + Live Free Live Happy Notebook + t-shirt + lapel pin + keychain + sticker + $100 gift card + recognition on social media & website.

0 Supporters
None available
1,000.00 USD
Intimate Craft & Chill Party

Intimate craft party for up to 6 people - includes wine, food, music, games, & fun + campaign exclusive lapel pin + sticker + recognition on social media & website. (Nashville only)

0 Supporters
None available
2,500.00 USD
Corporate Team Building Craft Party

Corporate craft party for up to 15 people - includes wine, food, music, games, & fun + campaign exclusive lapel pin + sticker + recognition on social media & website. (Nashville only)

0 Supporters
None available
3,000.00 USD
Corporate Team Building Craft Party

Corporate craft party for up to 15 people - includes wine, food, music, games, & fun + campaign exclusive lapel pin + sticker + recognition on social media & website. (Metro Atlanta area only)

0 Supporters
None available

Rewards

Monetary Contribution With No Reward

Thank you for your support!

37 Supporters
Select this reward
10.00 USD
You are Appreciated!

Recognition on social media & website!

11 Supporters
None available
25.00 USD
Live Free Live Happy Sticker

Sticker + recognition on social media & website!

14 Supporters
None available
keychains
50.00 USD
Live Free Live Happy Wood Keychain

Campaign exclusive keychain + sticker + recognition on social media & website!

8 Supporters
None available
Pins
50.00 USD
Live Free Live Happy Lapel Pin

Campaign exclusive lapel pin + sticker + recognition on social media & website.

5 Supporters
None available
75.00 USD
$100 Gift Card

Save $25 on your next purchase + sticker + recognition on social media & website.

1 Supporter
None available
Shirt
100.00 USD
Live Free Live Happy T-Shirt

Live Free Live Happy T-Shirt + campaign exclusive lapel pin + sticker + recognition on social media & website.

3 Supporters
None available
100.00 USD
Live Free Live Happy Wood Notebook

Live Free Live Happy Notebook + campaign exclusive lapel pin + sticker + recognition on social media & website.

2 Supporters
None available
250.00 USD
Custom Framed Wood Print

Custom Wood Print + campaign exclusive lapel pin + sticker + recognition on social media & website.

3 Supporters
None available
500.00 USD
You Can Have It All!

Live Free Live Happy Notebook + t-shirt + lapel pin + keychain + sticker + $100 gift card + recognition on social media & website.

0 Supporters
None available
750.00 USD
You Can Have it All + More!

Custom wood print + Live Free Live Happy Notebook + t-shirt + lapel pin + keychain + sticker + $100 gift card + recognition on social media & website.

0 Supporters
None available
1,000.00 USD
Intimate Craft & Chill Party

Intimate craft party for up to 6 people - includes wine, food, music, games, & fun + campaign exclusive lapel pin + sticker + recognition on social media & website. (Nashville only)

0 Supporters
None available
2,500.00 USD
Corporate Team Building Craft Party

Corporate craft party for up to 15 people - includes wine, food, music, games, & fun + campaign exclusive lapel pin + sticker + recognition on social media & website. (Nashville only)

0 Supporters
None available
3,000.00 USD
Corporate Team Building Craft Party

Corporate craft party for up to 15 people - includes wine, food, music, games, & fun + campaign exclusive lapel pin + sticker + recognition on social media & website. (Metro Atlanta area only)

0 Supporters
None available