Rodiah Dorcely
Creator & Founder of The Spirit Diet
In 1998, I made a life-altering decision at 19 years old. I decided to stop eating meat and follow a plant empowered diet.
21 years later, this is still the BEST decision that I have ever made
I am a graduate of The Institute for Integrative Nutrition and a Certified & Insured Heath Coach, with almost 20 years of concerted effort in the areas of health, wellness and nutrition.
I have coached many people over the last decade and desire to expand my expertise into products & services through my wellness club.
Kevin Johnson
Chief Financial Officer
A passionate entrepreneur and philanthropist, Kevin Johnson began his professional path graduating Magna Cum Laude from Clark, Atlanta University with a degree in Accounting. Following his matriculation, he worked with a number of powerhouse firms, including the notable Price Waterhouse and Arthur Anderson LLP in their Real Estate Taxation Groups. The business experience Kevin garnered at these prestigious firms led to him becoming an Asset Manager at a real estate firm.
Kevin also manages the Johnson family real estate portfolio and development. Kevin has secured a joint venture to build 123 units of affordable housing in Flatbush that will be completed in July 2019. Kevin is also in the process of developing 45 unit condo development including a commercial space. For his development efforts and support of minority contractors, the New York State Association of Minority Contractors, Inc. awarded him the 2017 Emerging Developer of the Year Award.
Kevin has recently joined Carthage Capital Group as a Director in their Private Equity and Real Estate Advisory Group.
Kevin’s ambition doesn’t solely revolve around lucrative ventures; he is also involved in his community. He has served as the chairman of the Museum of Contemporary Africa Diasporan Arts (MoCADA) and currently serves as the chairman of the Flatbush Business Improvement District (BID). Kevin also served as a board member of the Ifetayo Cultural Arts Facility and the Flatbush YMCA.
In recognition of his community efforts, The Network Journal awarded Kevin him their 40 Under Forty Achievement Award and featured him on the cover of their magazine. Additionally, Congresswoman Yvette D. Clarke awarded him the 2018 Shining Star Award for Outstanding Leadership in Business and Community Service.
Kevin prides himself on being motivational, active, and ambitious when it comes to his family, his community and his business ventures.
Tanei Ricks, PhD
Scientific Advisor
Dr. Tanei Ricks is a bio-organic chemist residing in Atlanta, GA.
He earned his PhD in bio-organic chemistry from the University of Tennessee Knoxville in 2017.
He earned his BS in chemistry from Augusta State University in 2012.
He is a believer in a Plant Empowered™ diet and is using this lifestyle on his own journey to reaching his ideal body weight with great success.
He currently works as an adjunct professor of chemistry and a digital marketing intern.
Tanei is the Scientific Advisor to Rodiah and The Spirit Diet™ and sits on The Spirit Diet™ Scientific Advisory Board.
Usage of Funds:
The capital from this campaign will go toward Merkaba, a private-members wellness club, and be in addition to any grants or investments we may receive in our seed round.
The Opportunity:
The Health & Wellness Industry is booming and very lucrative. This is the opportunity to become a part of something that will help establish our identity in this market space. There is 8.7 Billion dollars in lost opportunity due to neglect and lack of representation.
“A trillion-dollar shift is taking place in the food system emphasizing local food, better ingredient decks, transparent sourcing, reduced preservative systems, better calories and proteins, and environmental consciousness. For growth brands, the target has been white, upper-middle-class buyers—yes, including those indulgent in yoga and other hipster pursuits.
The only problem is, that market is stagnant and becoming oversaturated. On a macro level, it is not growing. New brands are entering a zero-sum game, replacing yesterday’s hot trend with today’s.
Rather than dismissing them, smart brands should be targeting Mr. and Ms. “Hot Cheetos.” They want better food and better options. And, just as important, they have money to spend on food. Studies estimate that lower-income consumers—those supposedly poor, uneducated, ethnically diverse consumers you may be ignoring—represent over $8 billion in lost opportunities. This “leakage” from the market is bad for everyone: the better-for-you products and consumers who need better, healthier options, particularly in view of the health problems prevalent in those communities"
- Allison Hagey
The Challenge:
According to statistics, Black female founders have a .2% chance to raise over 1 million dollars.
The average amount raised by black women is $42,000 in comparison to white male founders who on average raise 1.3 million for businesses that typically fail.
Currently there are approximately 40+ Black Fearless Female Founders that have accomplished this.
Helping us will not only help bring our vision into fruition, it simultaneously raises the odds for all the black female founders who venture down this path after us.
Project Diane
Take action now!
Help us disrupt the traditional wellness and gym business models.
Please become a founder at the level you can participate. Your support is greatly appreciated!
Share this link with your friends, family and on your social media accounts.
Follow us on social media
@TheSpiritDiet @Rodiah
Visit the website www.thespiritdiet.com
Angel Investors & VC's interested in seeing the pitch deck,
please contact: KJ@thespiritdiet.com.
Serious inquires only please.
