Sofia Fima is a handbag brand dedicated to organizing busy women's lives with style, confidence and ease.
Project Description
The Handbag Schlep
Look familiar?
Sound familiar?
A Gap in the Current Market
Currently the options for a handbag that can work for all aspects of a woman's life are limited.
What We're Doing About It
We provide women unlimited flexibility with the use of a Sofia Fima Handbag and Organizer to streamline and support her day from start to finish. Pack an organizer for work, pack another with baby gear, or another for the gym. Our system provides you the flexibility to use your bag for all aspects of your life by simply switching out your organizer.
How It Works
What People Are Saying About It
"Yesterday, I was running late to get my son as I had to get something out for a client and wanted to leave as quickly as possible once I was done. I was AMAZED by how quickly I could just grab my bag, pack it, and go. I don’t think I really factored in the fact that because my other bag was a floppy cavern, I often had to unpack it in order to pack it at the end of the day with the stuff I was taking home (e.g., client files, notebook, used lunch container, etc). With your bag, I can just slip everything right in, no fighting with stuff, no unpacking/repacking, and I can easily check that I have everything and run." - Helen
Our Newest Solutions to Live A Life Well Organized
Building on the success of our flagship Main Squeeze Tote and Chief of Staff Organizer, this project is responding to the feedback we’ve heard from women who want to see the next generation of organizational solutions from Sofia Fima. That is why we're here asking for your help!
We're now expanding our product offering to introduce 3 new handbag styles focused on 3 priorities.
- A lightweight solution that is structured.
- An alternative material to leather.
- A backpack style.
These are all available as rewards through this campaign.
Our Mission
To provide the modern professional woman with a chic and versatile handbag so she can conquer her everyday hustle with confidence.
The New Sofia Fima Styles - Available Here Only
The SF Market Tote – Full Retail $275, Early Bird $250
- Weighs only 1 pound 3 oz.! A classic East / West style tote with magnetic bridge closure for security.
- Made with a custom woven Italian textile that is super durable, easy to clean and super versatile.
- Navy exterior, Light Grey interior. This bag is structured and stands up.
- Refer to Rewards for additional Technical Details.
The Chief of Staff Organizer - $145
- Weighs only 10 oz. We’ve simplified our classic Chief of Staff Organizer, taken out some bulk and added 2 exterior handles for easy moving around.
- Made with a technical textile exterior and nylon interior.
- Navy exterior, Soft Pink interior. The Organizer is structured and stands up when empty and full.
- Fits into both the SF Market Tote and Main Squeeze Tote
- Refer to Rewards for additional Technical Details.
The Organized Bag - $295
- We’ve taken our best-selling piece, the Organizer, and turned it into a bag that can be worn three ways.
- Made with a custom woven Italian textile that is super durable, easy to clean and super versatile.
- Navy exterior, Light Grey and Soft Pink interior. This bag is structured and stands up.
- Refer to Rewards for additional Technical Details.
The Limited-Edition Main Squeeze Tote - $495
- Our foundation bag gets an update.
- Made with an Italian pebbled leather exterior in Cognac and a Soft Pink nylon interior.
- This bag was named the “Best in Class to keep you Organized” by Fast Company.
- Refer to Rewards for additional Technical Details.
Our Materials
We launched using the finest Italian Pebbled leather and now we're introducing a luxurious and high performance technical textile. Custom made and produced in Italy, we ensure you'll love the quality of these luxurious materials.
Interesting Statistics
The average number of handbags the American woman owns is 13 with a minimum annual spend of $500 on them.
Our Story
Sofia Fima is named after our Founders mother Sofia and her father Fima. They emigrated to this country with the belief that Dianna and her sister Marina could have unlimited opportunities to pursue their passions. They empowered and always reminded them that they could be anything they wanted. This brand is dedicated to them.
Why IFundWomen
We picked IFundWomen because we love their approach to empowering more women by teaching them how to properly raise a successful campaign step by step. Women supporting women is our jam!
Our Team
Hi! I'm Dianna Pozdniakov, the Founder & CEO of Sofia Fima. I am Sofia Fima day and night 24/7. I have the fortune of working with a team of women in a freelance and consultant capacity on specific segments of the business. I can not wait to grow and hire a full time team to build Sofia Fima into a brand that is known by all women.
Thank You!
Our progress and continued success would not be possible without you!
We are so fortunate to have the ability to serve and provide you with the best handbags to keep you organized every single day. Thank you for the opportunity and thank you for believing in us.
With Love and Gratitude,
Dianna and the Sofia Fima Team
Updates
The Project FAQs
FAQ’s Page
- Please note all purchases through this crowdfund campaign are final.
- Shipping within the USA is free.
- Shipping to International Countries outside of the US will be invoiced and coordinated separately.
- If you have any questions please reach out to dianna@sofiafima.com
- We’d love to get to know you better and help you with any questions you may have.
Navy Italian Saffiano Leather.
Two compartments for easy organization.
One side has the SF icon blind deboss.
Dimensions 4.25" x 2.5"
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Contribute any amount that feels right!! We're grateful for your support.
An original Mini Artwork by Dianna's daughter Vaughn.
Created in the color palette of your choice! Specify your 2 colors at checkout and we'll get to work creating your custom piece!
Mini stretched canvas does not include frame.
Image above is an original by Vaughn.
Dimensions ~2.5" x 3.5".
Made with love by Vaughn!
Sofia Fima branded smooth hard cover notebook.
Navy with paper pocket inside back cover.
80 sheets of off-white ruled paper.
Dimensions 5-1/2" W x 8-1/4" H.
Your initials in gold print will be located at the base of the front cover.
Please provide 2 letters for your initials at checkout.
2 large 13" laptop sleeves and 2 elastic style side pockets.
2 exterior covered elastic handles
Dimensions: 13.5"Lx 9"h x 5.5"w
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Early Bird $250 Full Retail $275.
1 Exterior pocket 9"w x 7"h.
1 Interior pocket 7"w x 6.5"h.
Dimensions: 13.5"l x 11"h x 5.5"w, Top of Bag is wider at 20".
Shoulder Strap Drop: 10"
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
2 large 13" laptop sleeves and 2 elastic style side pockets.
Dimensions: 13.5"L x 9"h x 5.5"w, Top Closure tapers to 3.5".
1 adjustable strap worn as backpack, to shoulder bag, to cross-body.
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
A 90-minute laser-focused business GROWTH strategy session to tackle your current growth obstacles with Michelle Neujahr.
This 90-minute session allows you to bring a current issue to Michelle for 90 minutes of focused attention. This is also a great way to see how Michelle works and decide if hiring a business consultant is right for your organization.
Michelle Neujahr is an energetic entrepreneur and brass-tacks businessperson. Serious about helping businesses grow, she brings a depth and breadth of real business experience to each one of her clients—whether a small business owner or a multi-million dollar corporation.
Early Bird $380 Full Retail $420
Our newest light-weight bag in combination with our Organizer.
Purchase the Bag and Organizer together as a Package and save $40.
Refer to both the SF Market Tote and Organizer for technical details.
Meet the Main Squeeze Tote, she’s like your work wife.
One interior full zip 13.5" pocket (fits a 13" laptop).
One interior open pocket 9"L x 3"H
One 9.5″ exterior pocket with secured magnetic closure.
Dimensions: 14.5"L x 11"H x 5.5"W
Handle drop is 4"
Bag Weight: 2lb. 6oz.
Adjustable leather strap for over the shoulder or cross-body wear.
Bag completely zippers shut for security.
One detachable key lanyard included.
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Sale Price $199 - Campaign Price $250 - Full Retail $275.
1 Exterior pocket 9"w x 7"h.
1 Interior pocket 7"w x 6.5"h.
Dimensions: 13.5"l x 11"h x 5.5"w, Top of Bag is wider at 20".
Shoulder Strap Drop: 10"
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
We've Extended this Reward through Wednesday August 28th!!!!! Thank You for the outpouring of support!!
Receive our Main Squeeze Package (includes a tote and an organizer) for less than the price of the bag. That's a $165 savings.
This perfect pairing was designed for a career girl on the go .
Refer to both the Main Squeeze Tote and Organizer for technical details.
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Rewards
Navy Italian Saffiano Leather.
Two compartments for easy organization.
One side has the SF icon blind deboss.
Dimensions 4.25" x 2.5"
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Contribute any amount that feels right!! We're grateful for your support.
An original Mini Artwork by Dianna's daughter Vaughn.
Created in the color palette of your choice! Specify your 2 colors at checkout and we'll get to work creating your custom piece!
Mini stretched canvas does not include frame.
Image above is an original by Vaughn.
Dimensions ~2.5" x 3.5".
Made with love by Vaughn!
Sofia Fima branded smooth hard cover notebook.
Navy with paper pocket inside back cover.
80 sheets of off-white ruled paper.
Dimensions 5-1/2" W x 8-1/4" H.
Your initials in gold print will be located at the base of the front cover.
Please provide 2 letters for your initials at checkout.
2 large 13" laptop sleeves and 2 elastic style side pockets.
2 exterior covered elastic handles
Dimensions: 13.5"Lx 9"h x 5.5"w
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Early Bird $250 Full Retail $275.
1 Exterior pocket 9"w x 7"h.
1 Interior pocket 7"w x 6.5"h.
Dimensions: 13.5"l x 11"h x 5.5"w, Top of Bag is wider at 20".
Shoulder Strap Drop: 10"
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
2 large 13" laptop sleeves and 2 elastic style side pockets.
Dimensions: 13.5"L x 9"h x 5.5"w, Top Closure tapers to 3.5".
1 adjustable strap worn as backpack, to shoulder bag, to cross-body.
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
A 90-minute laser-focused business GROWTH strategy session to tackle your current growth obstacles with Michelle Neujahr.
This 90-minute session allows you to bring a current issue to Michelle for 90 minutes of focused attention. This is also a great way to see how Michelle works and decide if hiring a business consultant is right for your organization.
Michelle Neujahr is an energetic entrepreneur and brass-tacks businessperson. Serious about helping businesses grow, she brings a depth and breadth of real business experience to each one of her clients—whether a small business owner or a multi-million dollar corporation.
Early Bird $380 Full Retail $420
Our newest light-weight bag in combination with our Organizer.
Purchase the Bag and Organizer together as a Package and save $40.
Refer to both the SF Market Tote and Organizer for technical details.
Meet the Main Squeeze Tote, she’s like your work wife.
One interior full zip 13.5" pocket (fits a 13" laptop).
One interior open pocket 9"L x 3"H
One 9.5″ exterior pocket with secured magnetic closure.
Dimensions: 14.5"L x 11"H x 5.5"W
Handle drop is 4"
Bag Weight: 2lb. 6oz.
Adjustable leather strap for over the shoulder or cross-body wear.
Bag completely zippers shut for security.
One detachable key lanyard included.
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
Sale Price $199 - Campaign Price $250 - Full Retail $275.
1 Exterior pocket 9"w x 7"h.
1 Interior pocket 7"w x 6.5"h.
Dimensions: 13.5"l x 11"h x 5.5"w, Top of Bag is wider at 20".
Shoulder Strap Drop: 10"
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.
We've Extended this Reward through Wednesday August 28th!!!!! Thank You for the outpouring of support!!
Receive our Main Squeeze Package (includes a tote and an organizer) for less than the price of the bag. That's a $165 savings.
This perfect pairing was designed for a career girl on the go .
Refer to both the Main Squeeze Tote and Organizer for technical details.
Materials are all produced in Italy and handmade with love in our partner factory in New Jersey.