SKIMDO FOR CURLS RE-LAUNCH

SKIMDO’s mission is to give you freedom, visibility and confidence with your natural curls –– by way of a single styling cream for all curl types. 

Our hero product SKIMDO Original Cream is a slow, smooth, rich gel-cream that was designed to do the job of 4 products (leave-in conditioner, protein treatment, gel, serum). The formula is highly concentrated, meaning you need a lot less that you're used to using. While elegantly holding curls for as long as a good blow dry (up to 7-days), it nourishes and protects. Whether you have bleached hair, use heat tools a lot or have a healthy amount of shrinkage, SKIMDO is for you.

 

“ I felt trapped in an exhausting daily cycle of doing my hair. Even when it was “done”, it didn’t last and I hardly ever wanted to wear the curls loose, because they were stiff, greasy and heavily scented.” - Kim, Founder

There are so many secret curlies!! 1 in every 2 people have textured hair, but products for curls are often marketed in exaggerated packaging with negative words like “difficult, dry, rough, dull, frizzy, quiet” which are engineered to leave you feeling like you have a problem. SKIMDO has had positive, uplifting copy from the get-go, because your hair is amazing. Everyone wants it!

“I created SKIMDO so I could reprogram, not just my own conditioning, but others. Collectively we’ve been through a lot of unnecessary bullying and taboo. When I started SKIMDO in 2011, there were no minimalist curl brands (and no Instagram!!!). I wanted to create a brand that was visually elevating, passionate, emotive and results-driven. I wanted this: beautiful packaging on my dresser and to wake up excited about my hair, day after day after day.” - Kim, Founder

HOW DOES IT WORK?

Our solution is nourishingly glycerin rich, containing reparative pro vitamin B5, sunflower seed and jojoba seed protein oils, topped off with high-tech copolymers to:

• Seal nutrients in - cortex care.

• Flatten the cuticle - shiny and smooth to touch.

• Hold the style for up to a week - because curly hair thrives (grows) when it is left alone!

• Deflect environmental damage with a protective film - a fabulous shield. Even in humidity.

BONUS: It also works as a satisfying dry-conditioner between washes, thanks to its non-greasy soft texture and gentle clean fragrance. 

LIFESTYLE

Take a moment to imagine what else you could be doing if you weren’t held captive by your hair. 

You could workout and not re-do your hair before dinner, or loaf around all day binging a show, jump on an unexpected zoom and –– not worry about your hair. In fact, you look forward to the compliments.

Beautiful packaging elevates your space, which elevates your mood, which elevates how you feel about your hair ceremony each week. SKIMDO packaging is minimal, crisp and timeless.

Knowing you only need to toss one hair product in your bag is liberating.

FUNDING

After 10 years of growing into cult indie brand status organically with no investors, we need to scale. We always made SKIMDO in small batches to make sure there was no waste, however we have gained a substantially bigger, passionate global customer-base recently. A small release in May 2020 sold out in 17 minutes, and we have around 1500 on the waiting list. 

Your contributions will go directly to:

• New Sustainable Packaging

We took 2020 to redesign the packaging to be sustainable without compromising on our art direction and presence in the beauty space. Beautiful 100% aluminium/aluminum tubes in 3 sizes, a refillable aluminium/aluminum jar with optional reusable pump lid, and perfect To-Go doses that reseal and can be recycled. You'll find 6 different Bundles to choose from during this campaign.

• New Systems

We also took the year to source a bigger laboratory, refine our e-commerce, shipping systems and headhunt someone to join the team permanently on communications and customer care.  

• Refill Stations

Your contribution will also allow us to purchase refill machines that will be first be placed in New York, and Austin, Texas. Following that we will place refill stations in London, Melbourne and Sydney. The jars are refillable so you take your sanitized SKIMDO jar to a SKIMDO Refill Station and you’re all set. This will be our first foray into a loop system for SKIMDO products. Woohoooo!

WHY ifundwomen AND NOT JUST A PRE-SALE ON THE WEBSITE? 

We have chosen to add fundraising to our pre-sale so that we can produce and store a high volume of products, hire a communications executive, and create relatable, educational and iconic new content to showcase every curly hair type using SKIMDO products. 

If we hit our financial production goal, before the end of our campaign, we will start manufacturing immediately. 

YOUR SUPPORT

Every contribution made is monumental. To be able to scale, powered by the support of our incredible community and customer-base, is the ultimate dream of this one woman (soon to be two woman) show. 

Supporting Black-Owned and Indigenous Businesses are paramount to the mending of environmental collapse. We are building options on our website where customers can choose which foundations to donate a portion of their purchase money. This is going to become one of the most important parts of our business plan for the future. All of our futures. 

Thank you and Happy Black History Month!! ALSO –– I’m only ever an e-mail away, so please do not hesitate to get in touch if you want to chat more: [email protected] 

Love, Kim