Skip to main content

SKIMDO FOR CURLS RE-LAUNCH

Scaling production to fulfill globally and responsibly. Our cult minimalist 7-Day Hold curl styling cream has never been more relevant.

$48,150
pledged of$60,000 goal
619
3Days Left
Fund it
Campaign Ends on March 9, 2021

Project Description

SKIMDO’s mission is to give you freedom, visibility and confidence with your natural curls –– by way of a single styling cream for all curl types. 

Our hero product SKIMDO Original Cream is a slow, smooth, rich gel-cream that was designed to do the job of 4 products (leave-in conditioner, protein treatment, gel, serum). The formula is highly concentrated, meaning you need a lot less that you're used to using. While elegantly holding curls for as long as a good blow dry (up to 7-days), it nourishes and protects. Whether you have bleached hair, use heat tools a lot or have a healthy amount of shrinkage, SKIMDO is for you.

 

“ I felt trapped in an exhausting daily cycle of doing my hair. Even when it was “done”, it didn’t last and I hardly ever wanted to wear the curls loose, because they were stiff, greasy and heavily scented.” - Kim, Founder

There are so many secret curlies!! 1 in every 2 people have textured hair, but products for curls are often marketed in exaggerated packaging with negative words like “difficult, dry, rough, dull, frizzy, quiet” which are engineered to leave you feeling like you have a problem. SKIMDO has had positive, uplifting copy from the get-go, because your hair is amazing. Everyone wants it!

I created SKIMDO so I could reprogram, not just my own conditioning, but others. Collectively we’ve been through a lot of unnecessary bullying and taboo. When I started SKIMDO in 2011, there were no minimalist curl brands (and no Instagram!!!). I wanted to create a brand that was visually elevating, passionate, emotive and results-driven. I wanted this: beautiful packaging on my dresser and to wake up excited about my hair, day after day after day.” - Kim, Founder

 

HOW DOES IT WORK?

Our solution is nourishingly glycerin rich, containing reparative pro vitamin B5, sunflower seed and jojoba seed protein oils, topped off with high-tech copolymers to:

• Seal nutrients in - cortex care.

• Flatten the cuticle - shiny and smooth to touch.

• Hold the style for up to a week - because curly hair thrives (grows) when it is left alone!

• Deflect environmental damage with a protective film - a fabulous shield. Even in humidity.

BONUS: It also works as a satisfying dry-conditioner between washes, thanks to its non-greasy soft texture and gentle clean fragrance. 

 

LIFESTYLE

Take a moment to imagine what else you could be doing if you weren’t held captive by your hair. 

You could workout and not re-do your hair before dinner, or loaf around all day binging a show, jump on an unexpected zoom and –– not worry about your hair. In fact, you look forward to the compliments.

Beautiful packaging elevates your space, which elevates your mood, which elevates how you feel about your hair ceremony each week. SKIMDO packaging is minimal, crisp and timeless.

Knowing you only need to toss one hair product in your bag is liberating.

 

FUNDING

After 10 years of growing into cult indie brand status organically with no investors, we need to scale. We always made SKIMDO in small batches to make sure there was no waste, however we have gained a substantially bigger, passionate global customer-base recently. A small release in May 2020 sold out in 17 minutes, and we have around 1500 on the waiting list. 

Your contributions will go directly to:

• New Sustainable Packaging

We took 2020 to redesign the packaging to be sustainable without compromising on our art direction and presence in the beauty space. Beautiful 100% aluminium/aluminum tubes in 3 sizes, a refillable aluminium/aluminum jar with optional reusable pump lid, and perfect To-Go doses that reseal and can be recycled. You'll find 6 different Bundles to choose from during this campaign.

SKIMDO Product Assortment
New SKIMDO Packaging

• New Systems

We also took the year to source a bigger laboratory, refine our e-commerce, shipping systems and headhunt someone to join the team permanently on communications and customer care.  

• Refill Stations

Your contribution will also allow us to purchase refill machines that will be first be placed in New York, and Austin, Texas. Following that we will place refill stations in London, Melbourne and Sydney. The jars are refillable so you take your sanitized SKIMDO jar to a SKIMDO Refill Station and you’re all set. This will be our first foray into a loop system for SKIMDO products. Woohoooo!

Refill Station
SKIMDO Refill Machine

 

WHY ifundwomen AND NOT JUST A PRE-SALE ON THE WEBSITE? 

We have chosen to add fundraising to our pre-sale so that we can produce and store a high volume of products, hire a communications executive, and create relatable, educational and iconic new content to showcase every curly hair type using SKIMDO products. 

Reaching our goal will mean that every order gets free shipping, wherever you are in the world. 

If we hit our financial production goal, before the end of our campaign, we will start manufacturing immediately. 


YOUR SUPPORT

Every contribution made is monumental. To be able to scale, powered by the support of our incredible community and customer-base, is the ultimate dream of this one woman (soon to be two woman) show. 

Supporting Black-Owned and Indigenous Businesses are paramount to the mending of environmental collapse. We are building options on our website where customers can choose which foundations to donate a portion of their purchase money. This is going to become one of the most important parts of our business plan for the future. All of our futures. 

 

Thank you and Happy Black History Month!! ALSO –– I’m only ever an e-mail away, so please do not hesitate to get in touch if you want to chat more: kim@skimdo.com 

Love, Kim

SKIMDO

The Campaign FAQs

 

Q. Who is Kimberley Cowans

Kimberley Cowans left architecture in 2010 to start SKIMDO, the cult indie hair care brand for curls.

SKIMDO’s first campaign features artist FKA twigs and swung rebelliously into the textured hair care sector as a game-changing minimalist brand, with the first and only 7-Day hold curl styling cream. 

With features in Forbes, GAL-DEM and Business Insider and notable fans Lianne La Havas, Sammy Picone and Shona Vertue, SKIMDO understands that it has a responsibility to grow sustainably. The brand’s new ecological packaging launches in March 2021.

Kim is Russian, Jewish and Jamaican and lives in New York.

 

Q. How long will it take for my order to ship

The campaign is running for 33 days. Once we hit our production goal, we will begin manufacturing which is estimated to complete in 4-5 weeks. If we reach our goal, it’s free shipping on all orders. We will be using DHL for International orders and FedEx for US orders. Every order will be trackable.  

Q. What are the ingredients in SKIMDO 

AQUA, PROPYLENE GLYCOL, GLYCERIN, CYCLOPEN- TASILOXANE POLYGLYCERYL-3 LAURATE, CETEARYL ALCOHOL, VP/DMAPA ACRYLATES COPOLYMER HYDROXYETHYLCELLULOSE POLYSORBATE 60, SIMMONDSIA CHINESIS (JOJOBA) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, DIMETHICONOL, AMINOPROPYL DIMETHICONE PHENOXYETHANOL, VP/DIMETHYLAMI- NOETHYLMETHACRYLATE COPOLYMER, PANTHENOL, DIAZOLIDINYL UREA, PARFUMGUAR HYDROXYPROPYLTRIMONIUM CHOLRIDE, TOCOPHERYL ACETATE, PEG 90M, CITRIC ACID, BENZALCONIUM CHLORIDE, PANTOLACTONE, IODOPROPYNYL BUTYLCARBA- MATE, LINALOOL, LIMONENE, HEXYL CINNAMAL 

Q. Is SKIMDO certified non-toxic

Yes. SKIMDO has Dimethicone which is a linear silicone and the formula was tested by and is considered entirely non-toxic by EU standards (the highest in the world, banning over 1400 ingredients that are allowed in the U.S.). Linear silicones are not absorbed by the skin and are safe synthetics that we use to improve the texture of the curl’s cuticle, so it has a smoother surface. It is easily washed out completely by using any foaming shampoo. This can be a shampoo bar or sulphate-free shampoo that foams

Q. Can children use SKIMDO 

Yes, from the age of 3 years old. 

Q. Where is SKIMDO made? 

It is made in the USA

Q. Can my order be shipped to my country? 

We are shipping globally! If you are able to receive packages from the US, you will be able to receive your order from SKIMDO.

Q. Is SKIMDO Gluten Free and Vegan 

SKIMDO is GF and Vegan.

Q. How do I use SKIMDO Original Cream

SKIMDO Original Cream works extremely well with the finger twisting method seen in our tutorial video here. Work the product into wet hair after cleansing. If you’re used to a wash ‘n go method, apply to wet curls, comb, rake or brush the product through evenly with a Denman, and air dry or diffuse to finish. It’s also wonderful for flat-braiding and twist outs, as well as blow-outs. It is excellent on hair pieces and all types of wigs. It is wonderful to use as a 'dry-conditioner' neat, between washes as a deodorizing refresher. SKIMDO is a fantastic grooming cream if you have a beard. Try taking a little product and applying it to damp facial hair for subtle control and an elegant sheen.  

 

 

 

 

 

03/07/2021
LARGE & IN CHARGE
$115
Hazel
03/07/2021
Monetary Contribution
$10
Jennifer Christmas
03/07/2021
THE TUBULAR KIT
$105
Rupa
03/06/2021
THE BABY TRIO
$45
Lucy Hunt
03/06/2021
LARGE & IN CHARGE
$115
03/06/2021
TO-GO SET
$60
Sophy Savage
03/06/2021
THE BABY TRIO
$45
Lak Perera
03/06/2021
LARGE & IN CHARGE
$115
03/06/2021
ACTIVE + IDLE SET
$225
K
03/06/2021
THE BABY TRIO
$45
Monetary Contribution

Because I care and want to see this fly! 

• You will have your name added to the THANK YOU list and will be contacted by Kim at the end of the campaign. 

 

16 Supporters
Select this reward
25.00 USD
SKIMDO Supporter Cotton T-Shirt

Be a cosy chic supporter in our minimal soft cotton T-Shirt with the SKIMDO logo positioned heroically across your chest. 

42 Left
8 Supporters
Select this reward
40.00 USD
SKIMDO Supporter Cotton T-Shirt + Tote

Be a kitted out supporter in our cosy soft logo T-Shirt and cotton tote. Simple, chic pieces you choose to use, while being the ultimate SKIMDO cheerleader. 

46 Left
4 Supporters
Select this reward
45.00 USD
THE BABY TRIO

Three beautiful little tubes of dreamy SKIMDO Original Cream. 

Perfect for those of you with short hair, since a little goes a long way. 

Tubes are 50ml each. 

104 Left
96 Supporters
Select this reward
45.00 USD
THE BABES DUO

Experience dispensing 50ml and 100ml of luscious SKIMDO Original Cream from our cool, beautiful tubes. They come with keys to wind every last drop out, before they can be fully recycled. 

200 Supporters
None available
60.00 USD
TO-GO SET

Experience 15ml of reassuringly chunky To-Go Doses, 50ml + 100ml tubes anywhere. This set is incredibly portable. Keep the doses in the glove compartment, THE BABY in your bag and THE BIG BABY on display at home. Good to go - literally. 

120 Left
80 Supporters
Select this reward
105.00 USD
THE TUBULAR KIT

Experience all of the beautiful new tubes as a bunch of absolute delights! Lovely cool aluminium/aluminum, wrapped around delectable thick, slow SKIMDO Original Cream. Keep one in your bag, one in the fridge and one in use, displayed with your other essentials.  

173 Left
27 Supporters
Select this reward
115.00 USD
LARGE & IN CHARGE

You want to go straight for the big ones! Deluxe is 200ml and The Jar is 250ml. With this bundle you're using the least packaging for the most product. SKIMDO Original Cream is highly concentrated, so you know you're getting a great deal here. Why not let The Jar peacock on display and keep Deluxe in the fridge.

Tip: Use the key to wind Deluxe into The Jar for a snappy refill. 

58 Left
142 Supporters
Select this reward
175.00 USD
FULL HOUSE

You want to fill your house, your life, and line all your pockets with phenomenal SKIMDO Original Cream.  This bundle comes with a BONUS EXTRA 5 To-Go Doses. We'll leave it up to you, whether you want to display those in a candy jar just for kicks, or whether you want to send them to friends to intro them to the brand. Included in this bundle:

THE BABY, THE BIG BABY, DELUXE, THE JAR + 5 TO-GO DOSES. 

Winning!!

175 Left
25 Supporters
Select this reward
225.00 USD
ACTIVE + IDLE SET

You very much want a steady stream of Jars stocked and ready. At the same time, you want to make sure you're covered for any activities away from the home. Perhaps you keep a Baby in your day bag and one hidden in your gym bag. This bundle is a whopping 900ml of divine SKIMDO Original Cream in total. You mean biz, and so do we. We TOTALLY get it. We're doing that too. This bundle come with a BONUS EXTRA 10 To-Go Doses, because we love you as much as you love SKIMDO. 

Make it rain! 

179 Left
21 Supporters
Select this reward
400.00 USD
FULL HOUSE+ SAMMY PICONE POLE CLASS

Our friend and muse, Sammy Picone ( @sammypicone ), will take you through a 1-on-1 private Zoom class, teaching you the technical fundamentals of the pole arts. 

Sammy is an athlete, teacher and entrepreneur so this is a phenomenal opportunity to hone your skills or just treat yourself to a rare opportunity to be introduced to the craft by a true creative. 

Must have a pole or access to a pole. 

You also get every single SKIMDO product + BONUS To-Go Doses, SKIMDO T-Shirt, Tote and a handmade glass valet for your SKIMDO Tube to rest in. 

This reward blows our minds! Gahhhhhhh

2 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Because I care and want to see this fly! 

• You will have your name added to the THANK YOU list and will be contacted by Kim at the end of the campaign. 

 

16 Supporters
Select this reward
25.00 USD
SKIMDO Supporter Cotton T-Shirt

Be a cosy chic supporter in our minimal soft cotton T-Shirt with the SKIMDO logo positioned heroically across your chest. 

42 Left
8 Supporters
Select this reward
40.00 USD
SKIMDO Supporter Cotton T-Shirt + Tote

Be a kitted out supporter in our cosy soft logo T-Shirt and cotton tote. Simple, chic pieces you choose to use, while being the ultimate SKIMDO cheerleader. 

46 Left
4 Supporters
Select this reward
45.00 USD
THE BABY TRIO

Three beautiful little tubes of dreamy SKIMDO Original Cream. 

Perfect for those of you with short hair, since a little goes a long way. 

Tubes are 50ml each. 

104 Left
96 Supporters
Select this reward
45.00 USD
THE BABES DUO

Experience dispensing 50ml and 100ml of luscious SKIMDO Original Cream from our cool, beautiful tubes. They come with keys to wind every last drop out, before they can be fully recycled. 

200 Supporters
None available
60.00 USD
TO-GO SET

Experience 15ml of reassuringly chunky To-Go Doses, 50ml + 100ml tubes anywhere. This set is incredibly portable. Keep the doses in the glove compartment, THE BABY in your bag and THE BIG BABY on display at home. Good to go - literally. 

120 Left
80 Supporters
Select this reward
105.00 USD
THE TUBULAR KIT

Experience all of the beautiful new tubes as a bunch of absolute delights! Lovely cool aluminium/aluminum, wrapped around delectable thick, slow SKIMDO Original Cream. Keep one in your bag, one in the fridge and one in use, displayed with your other essentials.  

173 Left
27 Supporters
Select this reward
115.00 USD
LARGE & IN CHARGE

You want to go straight for the big ones! Deluxe is 200ml and The Jar is 250ml. With this bundle you're using the least packaging for the most product. SKIMDO Original Cream is highly concentrated, so you know you're getting a great deal here. Why not let The Jar peacock on display and keep Deluxe in the fridge.

Tip: Use the key to wind Deluxe into The Jar for a snappy refill. 

58 Left
142 Supporters
Select this reward
175.00 USD
FULL HOUSE

You want to fill your house, your life, and line all your pockets with phenomenal SKIMDO Original Cream.  This bundle comes with a BONUS EXTRA 5 To-Go Doses. We'll leave it up to you, whether you want to display those in a candy jar just for kicks, or whether you want to send them to friends to intro them to the brand. Included in this bundle:

THE BABY, THE BIG BABY, DELUXE, THE JAR + 5 TO-GO DOSES. 

Winning!!

175 Left
25 Supporters
Select this reward
225.00 USD
ACTIVE + IDLE SET

You very much want a steady stream of Jars stocked and ready. At the same time, you want to make sure you're covered for any activities away from the home. Perhaps you keep a Baby in your day bag and one hidden in your gym bag. This bundle is a whopping 900ml of divine SKIMDO Original Cream in total. You mean biz, and so do we. We TOTALLY get it. We're doing that too. This bundle come with a BONUS EXTRA 10 To-Go Doses, because we love you as much as you love SKIMDO. 

Make it rain! 

179 Left
21 Supporters
Select this reward
400.00 USD
FULL HOUSE+ SAMMY PICONE POLE CLASS

Our friend and muse, Sammy Picone ( @sammypicone ), will take you through a 1-on-1 private Zoom class, teaching you the technical fundamentals of the pole arts. 

Sammy is an athlete, teacher and entrepreneur so this is a phenomenal opportunity to hone your skills or just treat yourself to a rare opportunity to be introduced to the craft by a true creative. 

Must have a pole or access to a pole. 

You also get every single SKIMDO product + BONUS To-Go Doses, SKIMDO T-Shirt, Tote and a handmade glass valet for your SKIMDO Tube to rest in. 

This reward blows our minds! Gahhhhhhh

2 Left
0 Supporters
Select this reward