SIGNATURE BRIDE

A content powerhouse disrupting the wedding industry as we encourage greater diversity.

Debra
Modern Media
$1,444
pledged of $10,000 goal
19
Backers
5
Days Left
Support now
Project Ends on November 16, 2019

Project Description

Photo: Kirill Babenkov

It’s wedding season and we couldn’t think of a better time to launch the SIGNATURE BRIDE campaign! Love is in the air!

SIGNATURE BRIDE is the only luxury bridal lifestyle brand for Black women and couples. Launched in November 2018, we’re determined to diversify the bridal market by offering wedding advice from industry pros, style inspiration, beauty tips, fitness plans and more, tailored for Black brides-to-be.

The wedding industry is worth billions of dollars, yet it is not representative of people of color. Mainstream media outlets lack diversity in their content, which is ironic, since love is the one thing we all have in common. Black brides are rarely represented on mainstream bridal websites and in mainstream magazines, yet they have undeniable buying power and influence on the economy.

If a Black model is shown as a bride, or a wedding is featured in a magazine, it is typically half-way into the issue. It’s rare to see Black women or other ethnicities on the cover of bridal magazines.

Getting engaged represents a significant milestone for many women. Purchasing their magazine of choice on the newsstand and finding wedding websites to help guide them is part of celebrating the beginning of a new chapter and the exciting build-up to the Big Day.

Black women do not have enough choice in the current wedding market — online or in print — and it is time to change that.

Source: Wedding Wire
Source: Wedding Wire

Each year, 2.4 million weddings take place in the $300 billion global wedding industry. Though newlyweds make up a smaller percentage of U.S. households,  the SIGNATURE BRIDE is the trendsetter, determining which brands, products and services will succeed in a crowded marketplace. Outspending the Caucasian market in 27 categories, the Black woman differs in how she shops and how she communicates. As a consumer, she is resilient, receptive, relevant and untapped. Passionate about being connected, Black consumers have adopted digital formats at a higher rate than the general population and have adapted the formats to provide a powerful platform to amplify their voices.

Wedding media specifically target women and have a tremendous influence on the choices of brides-to-be. Wedding websites have grown in popularity and are a fast-growing sector in wedding media. Many sites, however, do not provide content-specific information.

SIGNATURE BRIDE helps Black brides-to-be plan their wedding and their future with tailored content that not only guides them in wedding planning and the first three years of marriage, but inspires them to think outside the box and see themselves as brides and grooms. 

SIGNATURE BRIDE is fresh, innovative and long overdue for the Black bride! The brand represents the unique culture of Black brides who have been consistently overlooked and underrepresented in the bridal space.

We’ve reached over 3 million with our content already! But we know this is only the beginning.

 Photos 2 & 3: Almodal

The Black market exerts an enormous influence on American culture. The market has a “cool factor” that has created a halo effect, influencing not just consumers of color, but mainstream as well. Their impact shows no sign of waning, given their projected population growth and increased buying power of $1.3 trillion, which is expected to grow to $1.54 trillion by 2022, according to the Selig Center for Economic Growth.

In the current political climate, it’s more important than ever that underrepresented voices are celebrated and amplified. At SIGNATURE BRIDE we’re doing our bit to diversify the wedding industry and we’d love your help! 

 

We are a content powerhouse! We provide inspiration and support for wedding planning and preparation, as well as content that deals with the core issues of relationships, marriage and family. As we grow, we will continue to share our content on our website and social media platforms while adding new platforms, including emags, newsletters, podcasts and print. We’re not just interested in helping Black women plan their weddings, we want to support them in enjoying a healthy and happy marriage.

We also have some incredible women on the SIGNATURE BRIDE team! Check out some of the amazing rewards these two powerhouses have contributed to our campaign!

 

Celebrity event planner Slomique Hawrylo appeared on Colin Cowie’s TV show in 2007 and worked with OWN on a mini documentary in 2012. In 2013, Slomique lent her DIY party skills to Home Made Simple, an Emmy award-winning show on OWN. More recently, she worked with celeb wedding planner David Tutera for four seasons on the hit show, David Tutera’s CELEBrations. In April 2019, she was part of the Food Network’s Buddy vs. Duff cake competition show. Slomique has a monthly column on the site, is a source for our writers, and will be partnering with SIGNATURE BRIDE for various events. 

Myriam Charleston is a Miami-based fitness trainer, nutritional sports specialist, and a health/wellness coach. She works with both corporate and private clients. In addition to personal training, Myriam trains women for fitness competitions. Myriam works with SIGNATURE BRIDE in producing content and fitness videos for our Fitness section and SIGNATURE BRIDE's YouTube channel. 

Finally! I am writing to thank you for a wonderful website. Your site is a God-send and a tribute to Black love. As a wedding consultant, I believe it is very important that today’s Black bride and groom add tradition and culture to their ceremony. I can say with great pride that SIGNATURE BRIDE covers the latest fashion trends, health and beauty tips, travel and so much more. From Sister to Sister, you go girls!

I LOVE SIGNATURE BRIDE! It is the perfect resource for today’s Black bride.

Hallelujah! Thank you for your beautiful website. The professionally written articles and the commitment that you have extended to the African-American sisters of the country. I have been so disappointed with the bridal magazines out on the market. Prior to becoming engaged, I would buy bridal magazines just to look at the upcoming fashions and to read the articles. It was not unusual for me to fly through a popular magazine in 15 minutes... I rarely saw models that looked like me, and I did not sense that they truly cared about me. Then I found your website! 

We’ve been overwhelmed by the demand for our content and are so proud of what we’ve achieved so far, but… we’re not done yet! We want to reach a wider audience, connecting Black brides-to-be across the world to the information and the resources they need and want.

The funds we raise will be used to:

  • Hire an editor to drive the growth of SIGNATURE BRIDE
  • Work with more writers to create even more exciting, fresh content for the website and publish emags that can be sold online
  • Bring photoshoots in-house, ensuring the SIGNATURE BRIDE style is created on-site
  • Hire a contracted digital marketing strategist to grow our community
  • Bridal show and workshop development 

Be part of the change to help diversify the wedding industry! It’s not only Wedding Season, it’s SIGNATURE BRIDE’s season!

 

Updates

The Project FAQs

When will I get my reward? Once you purchase your reward, you'll receive an email from us updating you on the shipping and/or status of your reward. Tangible rewards with immediate shipping/delivery such as the tee, tote, mug and skincare set are projected to ship throughout the campaign and should be received by mid-July. The custom perfume will start with a questionnaire emailed to you. Once received back our perfumer will go to work on creating your signature fragrance; once finished it will be sent to you. Other rewards that require scheduling, such as time with Slomique Hawrylo and Myriam Charleston ,will be scheduled directly with the backer once the reward is purchased. And finally, for those rewards that require one way scheduling on our end, like the Shoutouts, stories on our platform, etc.,  backers will be added to the schedule on a first-purchase-first-serve basis. We'll be sure to keep you updated!

Will you be doing a print and emag versions? Yes, we will continue build our content on the website and develop both emags and custom print magazines that will be sold on our digital newsstand and via print-on-demand. 

 

Lloyd Y
09/11/2019
Monetary Contribution
$40
Hugh Bugg
07/22/2019
Luxury Skin Care Set
$100
06/23/2019
Shout out to 3 million visitors!
$36
jim roeda
06/20/2019
Monetary Contribution
$100
FY
06/20/2019
Monetary Contribution
$500
Dan
06/19/2019
SIGNATURE BRIDE Tote Bag
$100
zissors
06/15/2019
Luxury Skin Care Set
$130
06/14/2019
SIGNATURE BRIDE Cocktail & Playlist
$50
ivy
06/13/2019
SIGNATURE BRIDE Mug
$25
BLANCA ESTELA LOPEZ
06/12/2019
SIGNATURE BRIDE Cocktail & Playlist
$50
Monetary Contribution

Just Because I Care

7 Supporters
Contribute
$5
Buy us a coffee!

Thank you so much for your support! Spend the money you would on your daily coffee and help SIGNATURE BRIDE grow! We'll also feature you on our website as a SIGNATURE BRIDE backer.

0 Supporters
Select this reward
$15
Shout out to 3 million visitors!

Have you got something to shout about? For $15 we’ll use our platform to promote you (businesses welcome and encouraged!)

3 Supporters
Select this reward
$25
SIGNATURE BRIDE Mug

Have coffee or tea with your own SIGNATURE BRIDE mug filled with goodies! We'll also feature you as a backer on our website and give you a shout out to our 3 million followers.

1 Supporter
Select this reward
$40
SIGNATURE BRIDE Tee & Shout-out

Receive “The SIGNATURE BRIDE Squad” T-shirt exclusively designed for I Fund Women Backers. We’ll also promote your personal project or business on our social media channels.

1 Supporter
Select this reward
$50
SIGNATURE BRIDE Cocktail & Playlist

Check out SIGNATURE BRIDE's customized playlist of the best songs for your wedding and/or event! You’ll be grooving to oldies but goodies, crowd-pleasing favorites, hip hop and the top hits.

Plus, you’ll get the recipe for our signature cocktail, created in partnership with Local Choice Spirits, along with a gift certificate to enjoy your favorite SIGNATURE cocktails while you groove to the beat!

2 Supporters
Select this reward
$60
SIGNATURE BRIDE Tote Bag

Our exclusive tote bag, only for our backers. Show your support in female-led, Black-centric business with our SIGNATURE BRIDE Tote.

1 Supporter
Select this reward
$100
Luxury Skin Care Set

We’ve partnered with one of our favorite bath/body care companies, female and Black-owned Bella Noir, to create a luxurious, organic bath set. The trio of skincare products are all-natural and cruelty-free. You’ll get aloe vera-infused African black soap, a brown sugar and acacia honey body scrub, and shea and mango body butter PLUS our LOVE candle. We can’t think of a more relaxing way to get touchably soft skin, can you?

4 Supporters
Select this reward
$300
Create Your Own Perfume

Have you ever wanted to create your own signature scent! Donate at this level and you can! Our partner, Hive Luxury Fragrances, a Black woman-owned perfumer, will send you a questionnaire to fill out. Based on your answers, they will curate your signature perfume or cologne. The Hive Luxury Team is also including a 20% discount on your next fragrance purchase!

0 Supporters
Select this reward
$350
1-Hour Wedding/Event Advice Session

A 1-hour Video Consultation with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

0 Supporters
Select this reward
$350
1-Hour Fitness Advice Session

A 1-hour Video Consultation with SIGNATURE BRIDE's Official Fitness Trainer, MYRIAM CHARLESTON

0 Supporters
Select this reward
$500
2 x 1-Hour Wedding/Event Advice Session

2 x 1-hour Video Consultations with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

PLUS a tailored 14-page LOOKBOOK for your wedding or event that you can take to your venue and vendors. Included will be color scheme, floor theme, accessories, etc., all within your budget!

0 Supporters
Select this reward
$500
2 x 1 Hour Fitness Advice Session

2 x 1-hour Video Consultation with SIGNATURE BRIDE’s Official Fitness Trainer, MYRIAM CHARLESTON

PLUS a tailored 30-day program that focuses on full-body exercises for strength, endurance, power, balance and core.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

7 Supporters
Contribute
$5
Buy us a coffee!

Thank you so much for your support! Spend the money you would on your daily coffee and help SIGNATURE BRIDE grow! We'll also feature you on our website as a SIGNATURE BRIDE backer.

0 Supporters
Select this reward
$15
Shout out to 3 million visitors!

Have you got something to shout about? For $15 we’ll use our platform to promote you (businesses welcome and encouraged!)

3 Supporters
Select this reward
$25
SIGNATURE BRIDE Mug

Have coffee or tea with your own SIGNATURE BRIDE mug filled with goodies! We'll also feature you as a backer on our website and give you a shout out to our 3 million followers.

1 Supporter
Select this reward
$40
SIGNATURE BRIDE Tee & Shout-out

Receive “The SIGNATURE BRIDE Squad” T-shirt exclusively designed for I Fund Women Backers. We’ll also promote your personal project or business on our social media channels.

1 Supporter
Select this reward
$50
SIGNATURE BRIDE Cocktail & Playlist

Check out SIGNATURE BRIDE's customized playlist of the best songs for your wedding and/or event! You’ll be grooving to oldies but goodies, crowd-pleasing favorites, hip hop and the top hits.

Plus, you’ll get the recipe for our signature cocktail, created in partnership with Local Choice Spirits, along with a gift certificate to enjoy your favorite SIGNATURE cocktails while you groove to the beat!

2 Supporters
Select this reward
$60
SIGNATURE BRIDE Tote Bag

Our exclusive tote bag, only for our backers. Show your support in female-led, Black-centric business with our SIGNATURE BRIDE Tote.

1 Supporter
Select this reward
$100
Luxury Skin Care Set

We’ve partnered with one of our favorite bath/body care companies, female and Black-owned Bella Noir, to create a luxurious, organic bath set. The trio of skincare products are all-natural and cruelty-free. You’ll get aloe vera-infused African black soap, a brown sugar and acacia honey body scrub, and shea and mango body butter PLUS our LOVE candle. We can’t think of a more relaxing way to get touchably soft skin, can you?

4 Supporters
Select this reward
$300
Create Your Own Perfume

Have you ever wanted to create your own signature scent! Donate at this level and you can! Our partner, Hive Luxury Fragrances, a Black woman-owned perfumer, will send you a questionnaire to fill out. Based on your answers, they will curate your signature perfume or cologne. The Hive Luxury Team is also including a 20% discount on your next fragrance purchase!

0 Supporters
Select this reward
$350
1-Hour Wedding/Event Advice Session

A 1-hour Video Consultation with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

0 Supporters
Select this reward
$350
1-Hour Fitness Advice Session

A 1-hour Video Consultation with SIGNATURE BRIDE's Official Fitness Trainer, MYRIAM CHARLESTON

0 Supporters
Select this reward
$500
2 x 1-Hour Wedding/Event Advice Session

2 x 1-hour Video Consultations with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

PLUS a tailored 14-page LOOKBOOK for your wedding or event that you can take to your venue and vendors. Included will be color scheme, floor theme, accessories, etc., all within your budget!

0 Supporters
Select this reward
$500
2 x 1 Hour Fitness Advice Session

2 x 1-hour Video Consultation with SIGNATURE BRIDE’s Official Fitness Trainer, MYRIAM CHARLESTON

PLUS a tailored 30-day program that focuses on full-body exercises for strength, endurance, power, balance and core.

0 Supporters
Select this reward