Makeup America!

The first American branded premium cosmetic line that reflects the American Spirit of freedom, diversity, creativity & independence,

Randa
Lifestyle
$3,025
pledged of $21,000 goal
38
Backers
37
Days Left
Support now
Project Ends on July 30, 2018

Project Description

 

I Makeup America! You Makeup America! We Makeup America!

That is what I was thinking when I launched Makeup America! A line of premium cosmetics allowing women, no matter who they are and where they come from, to confidently radiate their beauty, diversity, creativity, and independence.

I’m Randa Fahmy, the founder of Makeup America! I was born in New York, and raised in a wonderful small town in Pennsylvania. As the daughter of immigrants, I had a heightened sense of appreciation for the  American Dream. My favorite day was July 4, 1976 when in honor of America’s bicentennial, I rode my red, white and blue Sears bike through the streets of my neighborhood, with red lipstick on, yelling Happy 200th Birthday America! I eventually moved to Washington D.C. to pursue a career in law & politics. Yet throughout my career, I was disheartened that no politician was focused on reducing our national debt. After all aren’t we taught to mind our personal debt? But who is looking out for America’s debt, which is $21 trillion and inordinately affects American women of every generation.

 

Driven by our country’s entreprenurial sprit, and a desire to unite and empower women, I decided to combine my passion for fashion and admiration for America to create Makeup America! My company was born of the realization that there is a growing demand by women who wanted premium American made cosmetics that meet our country’s high standards of quality, transparency, health and safety. Our products are cruelty-free, non-GMO, paraben-free, fragrance-free, and suitable for all skin tones and types. Wrapped in red, white and blue, our long-wearing, high-quality nail polish and lipsticks are priced affordably at $13.76, in honor of the 13 original colonies and $17.76, in honor of our Declaration of Independence.

Consistent with America’s tradition of community service that calls upon us to solve our nation’s problems, Makeup America’s motto is “Do Good Look Great” because we will contribute $1 of every product sold toward paying down the U.S. national debt. A growing national debt drives up interest rates, impacting student loans and small businesses, many which are owned by women. A rising debt also prompts the threat of cuts to Veterans Benefits, Social Security, Medicare, and Medicaid, of which women are the majority beneficiaries.

 

Although Makeup America! is only 1 year old, we have already attracted the attention of the media, influencers, and retailers alike:

  • We were featured in Allure Magazine on American Beauty.

  • We were featured in Cosmopolitan’s December 2017 Gift Guide.

  • Our lipstick was highlighted by Nikki Bella and her Nana on ABC’s Dancing With the Stars.

  • We provided gift baskets to the U.S. Olympic Committee for February 2018 Winter Games.

  • We auditioned for both HSN (Home Shopping Network) and Shark Tank!

  • BeautyStreams.com, a prominent global beauty industry publication, named Makeup America! a trendsetter in the Indie Beauty space.

  • We were nominated as Best Overall Color Cosmetics at the Indie Beauty Expo 2017.

  • We launched our brand on Good Morning Washington.

  • We have been featured on Zulily.com three times in the past year.

  • We are establishing an online partnership with Amazon.com & Jet.com.

  • Our founder, Randa Fahmy, was selected for Project Entrepreneur, sponsored by Rent the Runway Foundation and UBS.

Can a lipstick or nail polish really tackle the national debt? I think so. After all, women have been balancing their own checkbooks and those of their families for decades. Now is the time to empower American women to take control of our nation’s checkbook!

Please join us at Makeup America! to Do Good...Look Great!

We are raising funds on iFundWomen to grow our product line into Phase 2 and to help bring awareness to our brand through digital marketing.

Thank you so much for your support.

Together we will Makeup America!

 

Updates

The Project FAQs

Frequently Asked Questions:

 

 

05/11/2018
Choice of Makeup America Nail Polish
$25
05/13/2018
Choice of Makeup America Nail Polish
$25
05/13/2018
Choice of Makeup America Nail Polish
$25
05/14/2018
Makeup America Sister Set consisting of Lipstick and Nail Polish
$100
05/14/2018
Choice of Makeup America Lipstick
$50
05/14/2018
Choice of Makeup America Lipstick
$50
05/14/2018
Choice of Makeup America Nail Polish
$25
05/14/2018
Choice of Makeup America Nail Polish
$25
05/15/2018
Makeup America Sister Set consisting of Lipstick and Nail Polish
$100
05/15/2018
Choice of Makeup America Lipstick
$50
Monetary Contribution

Just Because I Care

9 Supporters
Contribute
$50
Choice of Makeup America Lipstick

Adorn your beautiful lips in Makeup America’s cream or matte long-wearing lipstick, infused with rich luxe pigment and moisturizers containing Vitamin E and Aloe. Choice of one of  the following: Independence Red (Matte or Cream), By Dawn's Early Light Nude (Matte or Cream), Gold Standard (Matte or Cream), Star Spangled Split Red & White, Lady Liberty Split Blue and White, Sandy Shores Sugar Lip Scrub, or Natural Glory Lip Balm.  

6 Supporters
Select this reward
$100
Makeup America Sister Set consisting of Lipstick and Nail Polish

Angelica, Eliza and..yes, even Peggy would love our Sister Sets! We coordinated our signature Makeup America! lipsticks with our nail polishes to create a bond that will last a lifetime! Please specify your choice of one lipstick and one nail polish.  Nail polish choice: Independence Red, White Stripes, United We Stand Navy, Gold Standard, Oh Say Can You See Clear.  Lipstick choice: Independence Red (Matte or Cream), By Dawn's Early Light Nude (Matte or Cream), Gold Standard (Matte or Cream), Star Spangled Split Red & White, Lady Liberty Split Blue and White, Sandy Shores Sugar Lip Scrub, or Natural Glory Lip Balm

6 Supporters
Select this reward
$100
Men’s “I Stand with America" T-Shirt

Give the gift of Pride to the man in your life with this great “I Stand With America” t-shirt.  Please specify size: S,M,L,XL,2XL,3XL,4XL,5XL

1 Supporter
Select this reward
$250
The American Manicure: Red, White, Blue and Clear Nail Polish Set

In honor of our amazing U.S. Olympic champions who sported red, white and blue manicures, Makeup America! created the ultimate “American Manicure.” This set contains our Independence Red, White Stripes, United We Stand Navy and Oh Say Can You See Clear nail polishes. Presented in Makeup America’s iconic red, white and blue boxes.

0 Supporters
Select this reward
$500
The Red, White & Blue Collection

Celebrate the Fourth of July or gift your Summer Wedding Bridesmaids with our Red, White & Blue collection! This collection consists of a beautiful white double zippered cosmetic bag filled with  our Lady Liberty Lipstick, Star-Spangled Lipstick, Independence Red Nail Polish, United We Stand Navy Nail Polish & White Stripes Nail Polish.  

1 Supporter
Select this reward
$750
Beach Kit Basics

Kick off the Summer with your Makeup America! Beach Kit. This essential  kit consists of a beautiful white double zippered cosmetic bag filled with our best beach products: White Stripes Nail Polish, Oh Say Can You See Clear Nail Polish, By Dawn’s Early Light Lipstick, Sandy Shores sugar lip scrub, Natural Glory Lip balm, and a Makeup America! large emery board.

0 Supporters
Select this reward
$1,000
The Cross-Country Travel Kit

When traveling across America, don’t forget your Makeup America! travel kit.  This kit consists of a beautiful white double zippered cosmetic bag filled with our hero products: Independence Red Lipstick & matching nail polish, Gold Standard lipstick and matching nail polish, Sandy Shores sugar lip scrub, Natural Glory lip balm, and a Makeup America! large emery board.

0 Supporters
Select this reward
$2,500
The Team USA Olympic Gift Basket

Get your very own Team USA Gift Basket just like the one provided to the U.S. Olympic Committee for 2018 Winter Games.  This basket consists of 4 Nail Polishes & 5 Lipsticks in beautiful red, white and blue packaging. Only 6 available. 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

9 Supporters
Contribute
$50
Choice of Makeup America Lipstick

Adorn your beautiful lips in Makeup America’s cream or matte long-wearing lipstick, infused with rich luxe pigment and moisturizers containing Vitamin E and Aloe. Choice of one of  the following: Independence Red (Matte or Cream), By Dawn's Early Light Nude (Matte or Cream), Gold Standard (Matte or Cream), Star Spangled Split Red & White, Lady Liberty Split Blue and White, Sandy Shores Sugar Lip Scrub, or Natural Glory Lip Balm.  

6 Supporters
Select this reward
$100
Makeup America Sister Set consisting of Lipstick and Nail Polish

Angelica, Eliza and..yes, even Peggy would love our Sister Sets! We coordinated our signature Makeup America! lipsticks with our nail polishes to create a bond that will last a lifetime! Please specify your choice of one lipstick and one nail polish.  Nail polish choice: Independence Red, White Stripes, United We Stand Navy, Gold Standard, Oh Say Can You See Clear.  Lipstick choice: Independence Red (Matte or Cream), By Dawn's Early Light Nude (Matte or Cream), Gold Standard (Matte or Cream), Star Spangled Split Red & White, Lady Liberty Split Blue and White, Sandy Shores Sugar Lip Scrub, or Natural Glory Lip Balm

6 Supporters
Select this reward
$100
Men’s “I Stand with America" T-Shirt

Give the gift of Pride to the man in your life with this great “I Stand With America” t-shirt.  Please specify size: S,M,L,XL,2XL,3XL,4XL,5XL

1 Supporter
Select this reward
$250
The American Manicure: Red, White, Blue and Clear Nail Polish Set

In honor of our amazing U.S. Olympic champions who sported red, white and blue manicures, Makeup America! created the ultimate “American Manicure.” This set contains our Independence Red, White Stripes, United We Stand Navy and Oh Say Can You See Clear nail polishes. Presented in Makeup America’s iconic red, white and blue boxes.

0 Supporters
Select this reward
$500
The Red, White & Blue Collection

Celebrate the Fourth of July or gift your Summer Wedding Bridesmaids with our Red, White & Blue collection! This collection consists of a beautiful white double zippered cosmetic bag filled with  our Lady Liberty Lipstick, Star-Spangled Lipstick, Independence Red Nail Polish, United We Stand Navy Nail Polish & White Stripes Nail Polish.  

1 Supporter
Select this reward
$750
Beach Kit Basics

Kick off the Summer with your Makeup America! Beach Kit. This essential  kit consists of a beautiful white double zippered cosmetic bag filled with our best beach products: White Stripes Nail Polish, Oh Say Can You See Clear Nail Polish, By Dawn’s Early Light Lipstick, Sandy Shores sugar lip scrub, Natural Glory Lip balm, and a Makeup America! large emery board.

0 Supporters
Select this reward
$1,000
The Cross-Country Travel Kit

When traveling across America, don’t forget your Makeup America! travel kit.  This kit consists of a beautiful white double zippered cosmetic bag filled with our hero products: Independence Red Lipstick & matching nail polish, Gold Standard lipstick and matching nail polish, Sandy Shores sugar lip scrub, Natural Glory lip balm, and a Makeup America! large emery board.

0 Supporters
Select this reward
$2,500
The Team USA Olympic Gift Basket

Get your very own Team USA Gift Basket just like the one provided to the U.S. Olympic Committee for 2018 Winter Games.  This basket consists of 4 Nail Polishes & 5 Lipsticks in beautiful red, white and blue packaging. Only 6 available. 

0 Supporters
Select this reward