Makeup America! (MUA) is the first American branded, patriotic themed, beauty company with a unique social purpose: economically empowering women to pay down the U.S. national debt. We reflect the authentic American Spirit, allowing women, no matter who they are and where they come from, to confidently radiate their beauty, diversity, creativity, and independence. MUA was born of the realization that there is a growing demand by women who wanted premium American made cosmetics that meet our country’s high standards of quality, transparency, health and safety. Our products are cruelty-free, non- GMO, paraben-free, fragrance-free, and suitable for all skin tones and types. Wrapped in red, white and blue, our long-wearing, high-quality nail polish and lipsticks are patriotically named and priced affordably at $13.76, and $17.76.

Consistent with America’s tradition of community service that calls upon us to solve our nation’s problems, Makeup America’s motto is “Do Good Look Great” because we will contribute $1 of every product sold toward paying down the U.S. National Debt. The U.S. National Debt is $21 trillion and inordinately affects American women of every generation. A growing national debt drives up interest rates, impacting start-ups, student loans and small businesses, many which are owned by Generation X, Z, and Millennial women. A rising debt also prompts the threat of cuts to Veterans Benefits, Social Security, Medicare, and Medicaid, of which Baby Boomers and Greatest Generation women are the majority beneficiaries.