Kinde

A subscription service to revolutionize the culture of black hair.

Kaelin
Social Good
$60
pledged of $25,000 goal
2
Backers
76
Days Left
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Project Ends on February 1, 2020

Project Description

Kinde is a quarterly subscription service for every kind of natural to receive care, knowledge, and empowerment. We are here to revolutionize the culture of black hair and create a space that allows us celebrate our kinks, curls, and coils.

The black hair industry is worth billions according to Mintel in 2018. However, it can also be really confusing. For a long time the industry heavily relied on relaxers and misinformation. Now, the focus is shifting towards natural hair, but still relies on the misinformation. Thanks to texture discrimination, our culture isn't immediately knowledgeable about our own hair, and brands are using this to slap the new "natural" label on the same harmful products. 

Kinde hopes to challenge this industry by informing our community and making natural hair easier to navigate.

 

HOW IT WORKS

Our service is about acknowledging and understanding the many different types of natural hair, and people with natural hair. Every three months we provide you with an assortment of well-vetted products curated to suit your needs. We also include:

But, the best thing about Kinde is that we expose you to a community of subscribers that are just like you when it comes to your hair lifestyle. You'll be able to teach, learn, and heal with people who really understand you.

It all starts with you answering a few questions that helps us understand the best way to take care of your hair. Our subscription consist of several different sub-subscriptions that we call "Editions". Each one represents a different group of subscribers based on their common needs. We consider everything from porosity to curl pattern, to environment in order to determine which of our editions best meets our customer's needs.

BREAKDOWN

Sheryl and her friends, Jaz and Amber can't wait to subscribe to Kinde. They each take the quiz and get their results. They are excited, but surprised to see that their subscriptions are different from each others.

Sheryl has 4c, low porosity hair. She also lives in a humid environment. Her subscription includes articles, products, content creators, and other goods that are relevant to her curl/porosity type. Like her, many subscribers in her edition indicate that they experience shedding and knots. Her subscription will include items for this as well.

Jaz also has 4c, low porosity hair, but mostly she wears box braids and other long term protective styles. She needs different tools and products to maintain her hair and styles. So, she'll be subscribed to a different edition.

Amber has no clue what her hair type is. She just went natural and a lot of her hair is still relaxed. Right now, she needs an edition that's for transitioning hair. However, later when she discovers her hair is high porosity 3c/4a, she'll be able to switch to a subscription that fits her.

OUR STORY

"I really did wake up like this because my parents never comb my hair." Karrueche Tran about Blue Ivy, age two.

Our community is in need of a service like Kinde. We are one of a kind, for our kind, and by our kind. Our mission is to encourage a healthier way of discovering our hair. Black women have dealt with centuries of having our hair criticized, politicized, and regulated. For so long we've been told that our hair must look a certain way and act certain way for it to be presentable. Too many of us don't even see our true texture until we've reached adulthood. Despite this, black women are going natural now more than ever. In fact, relaxer sales are at an all time low. 

But entering this new post-relaxer world can be very confusing. The average natural has to:

  1. Figure out exactly what type of hair they have

  2. Research which products are good for their hair

  3. Pore through countless videos and reviews for the products

  4. Thoroughly understand ingredients and formulations

  5. Probably end up not liking the product anyway


And, on top of all of that, they have to study articles, videos, and social media content just for maintenance tips. This can be especially difficult when you're not sure what kind of content you should even be getting. 

Kinde aims to cut down on this confusion. We sort all of this information and content, and only give you what's relevant. Our message is that our hair is worth caring for. By providing our community with ease, comfort, and knowledge we hope to spread this message far and wide. 

WHY WE NEED YOU

We are building a brand new category from the ground up. You won't find another subscription service that provides care and knowledge tailored to you. I have spent over six years in the natural hair community/industry. In that time I've freelanced my advice, invested in my community, and I sold a few of my own formulations. I handmade products for three years under The Delicate Fox, and one thing my customers continuously ask about is when I will re-release and expand my hair care line. 

I'm taking my years of experience to Kinde because I truly believe in our mission. 

YOUR FUNDING WILL HELP:

  • Supply our subscriptions with only clean beauty. There are a lot of products in the black hair industry, but it is estimated that around 75% of them are toxic. I want to access smaller brands, who provide quality, clean hair care, but also may need to charge a bit more for their wholesale.
  • Build a team of like-minded individuals. Community is the most important aspect of Kinde. We'd like to be able to pay photographers, writers, and others with expert opinions.

And, of course. we will be using the funding for initial start-up cost, and to ensure that our service is as accessible and effective as possible.

SUMMARY

  1. WHO WE ARE: A quarterly subscription service that provides natural hair products and hair maintenance information based on your specific kind of hair.
  2. HOW IT WORKS: Based on the answers in your hair profile, we determine which of our editions is best for you. 
  3. WHAT MAKES US DIFFERENT: While there are other curly hair subscription services, ours has different subscriptions based on hair attributes. Our service is also focused on providing relevant information like articles, content creators, and much more. 
  4. WHY: Because no matter how our natural hair looks, acts, or how we choose to wear it, it deserves to be cared for with the same love and ease the hair industry has been giving other textures.

Updates

The Project FAQs

Frequently Asked Questions:

WHAT COMES IN MY SUBSCRIPTION?

  • Every subscription has 4-7 full size products, and may contain a couple of samples or tools. It also includes one digital or physical copy your editon's magazine for the quarter.

WHEN DOES KINDE LAUNCH?

  • We will soft launch in January 2020 to a limited number of subscribers and content curators. 

I AM A PHOTOGRAPHER, INFLUENCER, MODEL, OR BUSINESS AND I'D LIKE TO WORK WITH KINDE?

MEET THE FOUNDER

When I was younger, my skin was my biggest insecurity. My troubles with eczema deeply impacted my self esteem, but when I was older I learned to craft my own skin care. Learning to make cosmetics changed my life, and when I shared my formulations through The Delicate Fox, I knew I had something special. It is because of The Delicate Fox that I can read and understand an ingredients list with ease, and it is shocking to see just how many harmful ingredients are being marketed towards black women. 

For the past 6 years, I've advocated for clean beauty, especially within the black hair industry. I've been using my knowledge and experiences to spread information in the natural hair community. After so much time curating articles, blogs, and social media content, I'm confident that I have valuable expertise to provide to my Kinde customers. 

- Kaelin Sharee, Founder

10/30/2019
The Kitchen: Exclusive Magazine
$50
10/23/2019
Pattern Beauty Bundle
$10
$5
Pattern Beauty Bundle

Use this reward as a raffle ticket for a chance to win a full size set of products from Pattern by Tracee Ellis Ross.

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1 Supporter
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$30
The Kitchen: Exclusive Magazine

Want to see what kind of content we deliver our subscribers? With this reward you get one exclusive magazine for backers. Edition X: The Kitchen details the history of the black hair industry and its impact on the culture of black hair. 

49 Left
1 Supporter
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$75
The Kitchen: Sample Bundle

Includes one copy of Edition X: The Kitchen, one Kinde tote bag, and one full size hair care product or tool. 

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$150
Double Feature

Every quarter we will feature one of our editions for non subscribers to purchase. Use this reward to redeem one free featured edition and one copy of Edition X: The Kitchen, an exclusive magazine for backers. We'll also give you a shout out in our newsletter. 

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$250
The VIP

We'll be soft launching in January 2020 to a limited number of subscribers. Redeem this reward to secure your spot on our launch list. You'll also get:

  • One Copy of Edition X: The Kitchen (*Backer Exclusive)
  • 15% Off Your First Package
  • One Free Add On (Full Size Product, Sample, or Tool)
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$1,000
The Angel

Thank you for being an angel investor. Your rewards include:

  • A Thank You in the Dedications Page of Our Website
  • A Shout Out on Social Media
  • All the Perks of a VIP Contributor
  • A Personalized Suggested Regimen and Consultation

 

 

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0 Supporters
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Rewards

$5
Pattern Beauty Bundle

Use this reward as a raffle ticket for a chance to win a full size set of products from Pattern by Tracee Ellis Ross.

99 Left
1 Supporter
Select this reward
$30
The Kitchen: Exclusive Magazine

Want to see what kind of content we deliver our subscribers? With this reward you get one exclusive magazine for backers. Edition X: The Kitchen details the history of the black hair industry and its impact on the culture of black hair. 

49 Left
1 Supporter
Select this reward
$75
The Kitchen: Sample Bundle

Includes one copy of Edition X: The Kitchen, one Kinde tote bag, and one full size hair care product or tool. 

50 Left
0 Supporters
Select this reward
$150
Double Feature

Every quarter we will feature one of our editions for non subscribers to purchase. Use this reward to redeem one free featured edition and one copy of Edition X: The Kitchen, an exclusive magazine for backers. We'll also give you a shout out in our newsletter. 

50 Left
0 Supporters
Select this reward
$250
The VIP

We'll be soft launching in January 2020 to a limited number of subscribers. Redeem this reward to secure your spot on our launch list. You'll also get:

  • One Copy of Edition X: The Kitchen (*Backer Exclusive)
  • 15% Off Your First Package
  • One Free Add On (Full Size Product, Sample, or Tool)
25 Left
0 Supporters
Select this reward
$1,000
The Angel

Thank you for being an angel investor. Your rewards include:

  • A Thank You in the Dedications Page of Our Website
  • A Shout Out on Social Media
  • All the Perks of a VIP Contributor
  • A Personalized Suggested Regimen and Consultation

 

 

25 Left
0 Supporters
Select this reward