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Incorp[HER]ated

Reimagining women's role in sports and creative industry landscapes

$12,875
pledged of$35,000 goal
22
26
Days Left
Fund it
Project Ends on April 22, 2020

Project Description

 

 

 

 

 

 

 

 

 

 

Underrepresentation of women, especially women of color, across the full spectrum of creative careers in -- sports, sneakers, music and more is a pervasive issue.
It’s illustrated by a ubiquitously evident gap between the communities inspiring what’s being created and the industry that’s profiting. It impacts everything from how these industries cater to us, to the future kids can picture for themselves.

Incorp[HER]ated is a diversity and inclusion agency founded to address this representation gap in creative industries

While working in the sneaker industry alongside a community of creatives, co-founders Khiana and Brittany recognized that the decision makers did not represent the culture

 

Our work addresses the gap both in the pipeline to the industry and in the industry

 

 

Our work is centered on youth and community engagement

We work with partners in our network to coordinate hands-on workshops that give students opportunities to explore the work happening in different creative industries.

We support young professionals in our community by connecting our network and creating opportunities for personal and professional development -- from how to pitch yourself to defining your journey to success.

All of our programming is free for attendees because as warriors for increased access and representation, it's against our mission to have barriers of entry.

 

We are raising funds to expand our impact

In the three years since we’ve started, our network has grown to over fifteen hundred designers, strategists, writers, and entrepreneurs and our work has impacted hundreds of students. Our platform continuously places women at the forefront of the conversation and has served as a launchpad for new careers, mentorship connections, and professional opportunities.

We’re eager to expand our reach even further. Our campaign is raising money to expand our programming to provide even more workshops for students and interactive experiences for professionals. Additionally, it’s important to us to make sure that we compensate our team not at minimum industry standards, but at the level that they deserve.

 

Your support will go towards:

Securing event venues

Transportation and supplies for students

Honorarium for speakers

Payment for freelancers we work with

Your contribution is enabling us to have a greater impact increasing representation and closing the opportunity gap for women in sport and creative industries. Representation matters. The best products come from inclusive inputs. Thank you for your support in making this happen, it makes all the difference! We're excited to have you join our network of change.

 

A look at our work

STRAIGHT TO FEET

Our annual two-part signature series celebrating women through the lens of the sneaker industry composed of:

  • a workshop that brings high school students from around the New York City greater area together to work in teams led by women working across the sneaker industry and create and pitch a sneaker design, marketing campaign, and sales strategy to a panel of judges

  • a summit catering to young professional that provides space to connect with established sneaker industry professionals, connect with recruiters, and workshop skills including storytelling and structuring ideas

Grant Writing 101

We partnered with The Wing and Dr. Jamika Burge of BlackcomputeHER to host a workshop on securing funding and writing grants for independent projects. Our audience explored how to find funding resources, position a pitch, and utilize their pitch

US Tennis Association Winter Invitational Workshop

The US Tennis Association invited us into their national winter high school tournament to introduce 35 young athletes from around the country to the behind the scenes of the sneaker industry

Sound Sessions

We partnered three recording studios with high schools around New York City to introduce students to professionals and hands-on activities for them to understand the advertising recording landscape.

 

 

 

FUND THIS CAMPAIGN & GET ADIDAS CREATORS CLUB POINTS

Everyone wins when you support women who reimagine sport. 

Help us fund their projects and earn Creators Club points. 

Not a Creators Club member? Sign up here 

By funding this campaign, you agree to the Terms of Use associated with the Reimagine Sport Contest.

Creators Club members based in the United States will be rewarded with points according to contribution amount through March 22nd:

 $1-25: 250 points, $26-50: 500 points, $51-99: 750 points, $100+: 1000 points.

Updates

The Project FAQs

What do your workshops look like?

How do you find students?

We've developed relationships with a number of youth organizations in the New York City area who we partner with for our programming. We leverage the interests of the students at each organization when aligning them to programs and opportunities. 

How do you find partners?

All of our partnerships and sponsorships have been built through connections within our network. We've used social media and mutual connections to build our partnership and sponsorship network based on our mission, program objective, and the mission/initiatives of those partners. We're continuously looking to build new relationships and exploring new partnership opportunities.

Why did you start Incorp[HER]ated?

It was hard for us to find a community of women within sneakers and we wanted to change that reality. We knew there were women making impacts in all areas of the industry, but they weren’t the ones getting the recognition. We created Incorp[HER]ated to make space for women — our voices, our accomplishments, and our goals for the future of the industry. We wanted to showcase all the areas of opportunity that the industry held to the next generation of leaders, and bring men and boys into our conversations as allies and learners.

Since initiation, we have stayed grounded within sneakers, but have expanded our focus into other creative industries like music, fashion, and technology. For us, it’s all about supporting our community and building our network while empowering women, inspiring the next generation of men and women, and illustrating the importance of diversity, inclusion, and true allyship. We aim to bridge the gap between community and representation, supporting those communities and removing barriers in the process.

Can men come to your programming?

Yes! One of our core operating pillars is "illustrating the importance of diversity, inclusion, and true allyship." We believe that in order to make the changes that need to happen, we need support from everyone. It's been impactful to have men join our conversations because it's a chance to hear what the problem is and learn actionable ways they can combat the present reality. 

What is your long-term vision? 

Our ultimate goal is to be a sustainable business with a dedicated, full-time team of women and men that operates both in-house youth engagement and community development programming, and consulting projects to create authentic programs and inclusive strategies for working with youth and underrepresented populations.

We want to develop strong partnerships with non-profit organizations, youth organizations, and be a go-to agency for companies/brands’ inclusion and outreach initiatives. 

Do you only work in NYC?

Currently, all of our core programming is based in NYC. We have worked on offsite programs when the opportunity arises, and are open to continuing to expand as we scale!

 

 

Ayannah Kamryn
03/27/2020
Website & IG Recognition
$25
adidas Reimagine Sport Grant Program
03/25/2020
Monetary Contribution
$1,200
Cheryl Lowe
03/18/2020
Customization by Frankie Zombie
$500
Fatu Ogwuche
03/17/2020
adidas Running app 12-Month Membership
$50
Nancy Lanzilotta
03/12/2020
Website & IG Recognition
$25
Briana Thomas
03/12/2020
In tune & In Style
$40
Maya Walton
03/12/2020
In tune & In Style
$40
Chloe Borriello
03/11/2020
Website Shoutout
$15
Barbara Isaacs
03/11/2020
Get centered with Y7
$150
03/11/2020
Website Shoutout
$15
Monetary Contribution

Just because I care

5 Supporters
Select this reward
15.00 USD or more
Website Shoutout

You’ll be featured as an agent of change on our website

 

2 Supporters
Select this reward
25.00 USD or more
Website & IG Recognition

Thank you for joining our network of change! We’ll be featuring you as one our agents of change on our website and our Instagram

5 Supporters
Select this reward
40.00 USD or more
In tune & In Style

You'll get access to a specially curated playlist of the baddest women in music curated by aux cord connoisseur Jenna Novak, plus an exclusive sneaker-style edition of The Gold List — the style network for the everyday woman by the everyday woman. 

4 Supporters
Select this reward
75.00 USD or more
Perfecting Your Pitch

Get access to our toolkit for successful pitches and network development! We’ll give you the inside scoop for how to structure and pitch your idea, and roadmap the steps needed to bring it to life

0 Supporters
Select this reward
150.00 USD or more
Get centered with Y7

We’ve partnered with inclusive yoga studio – Y7 – to offer a limited number of 5x class passes to help you get centered

1 Left
1 Supporter
Select this reward
500.00 USD or more
Customization by Frankie Zombie

Send artist and customizer Frankie Zombie a pair of sneakers or piece of apparel of your choice to be customized with signature designs

8 Left
2 Supporters
Select this reward
750.00 USD or more
Consultation with our Founders

Meet with the Incorp[HER]ated founders, Brittany and Khiana for an in-person or digital consultation session to work through how to position and bring your idea to life

0 Supporters
Select this reward
750.00 USD or more
50% Off 6-Day Shoe Making Intensive

Get a code for 50% off woman run shoe studio Brooklyn Shoe Space 6-day shoe, sneaker, or boot making intensive. Over the course of six days, you'll get the chance to design and construct a shoe from scratch, guided by an expert staff.

10 Left
0 Supporters
Select this reward
2,000.00 USD or more
Custom Reward & our Eternal Gratitude

We’ll work with you and our network to create a reward curated specially for you!

0 Supporters
Select this reward
5,000.00 USD or more
Incorp[HER]ated Program Partner

You'd be the change agent we partner with for one of our upcoming programs. Together we'll craft a hands-on experience to support inclusion in one of our joint-communities. 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just because I care

5 Supporters
Select this reward
15.00 USD or more
Website Shoutout

You’ll be featured as an agent of change on our website

 

2 Supporters
Select this reward
25.00 USD or more
Website & IG Recognition

Thank you for joining our network of change! We’ll be featuring you as one our agents of change on our website and our Instagram

5 Supporters
Select this reward
40.00 USD or more
In tune & In Style

You'll get access to a specially curated playlist of the baddest women in music curated by aux cord connoisseur Jenna Novak, plus an exclusive sneaker-style edition of The Gold List — the style network for the everyday woman by the everyday woman. 

4 Supporters
Select this reward
75.00 USD or more
Perfecting Your Pitch

Get access to our toolkit for successful pitches and network development! We’ll give you the inside scoop for how to structure and pitch your idea, and roadmap the steps needed to bring it to life

0 Supporters
Select this reward
150.00 USD or more
Get centered with Y7

We’ve partnered with inclusive yoga studio – Y7 – to offer a limited number of 5x class passes to help you get centered

1 Left
1 Supporter
Select this reward
500.00 USD or more
Customization by Frankie Zombie

Send artist and customizer Frankie Zombie a pair of sneakers or piece of apparel of your choice to be customized with signature designs

8 Left
2 Supporters
Select this reward
750.00 USD or more
Consultation with our Founders

Meet with the Incorp[HER]ated founders, Brittany and Khiana for an in-person or digital consultation session to work through how to position and bring your idea to life

0 Supporters
Select this reward
750.00 USD or more
50% Off 6-Day Shoe Making Intensive

Get a code for 50% off woman run shoe studio Brooklyn Shoe Space 6-day shoe, sneaker, or boot making intensive. Over the course of six days, you'll get the chance to design and construct a shoe from scratch, guided by an expert staff.

10 Left
0 Supporters
Select this reward
2,000.00 USD or more
Custom Reward & our Eternal Gratitude

We’ll work with you and our network to create a reward curated specially for you!

0 Supporters
Select this reward
5,000.00 USD or more
Incorp[HER]ated Program Partner

You'd be the change agent we partner with for one of our upcoming programs. Together we'll craft a hands-on experience to support inclusion in one of our joint-communities. 

0 Supporters
Select this reward