Help Dandelion Make A Larger Impact

Sustainable small businesses CAN compete with large brands by using great marketing strategies. We do just that.

aub & court
Business Services
$2,215
pledged of $30,000 goal
5
Backers
45
Days Left
Support now
Project Ends on April 1, 2020

Project Description

Dandelion Branding is a digital marketing agency that partners with badass small businesses making a difference within the natural product & wellness industries.

Who We Are

Aubrey and Courtney make up the Dandelion Branding Duo.

Courtney’s focus is on customer experience and intuitive website design, while Aubrey’s is on content strategy and driving traffic.

We’ve been intertwining customer experience with marketing initiatives for years because we know they are two sides of the same coin. This combination is the strength behind Dandelion Branding.

Together, we build holistic, creative, multi platform marketing strategies that radiate throughout a brand.  We maximize efficient, sustainable growth initiatives while mitigating any limitations that slow down or overwhelm small business owners using historical and real time data.

We have a passion for working with brands that are bringing positive change in consumer awareness and behavior.

Our interests and experience make us uniquely qualified to work with sustainable businesses and the wellness industry, so that’s where we focus our efforts.

Services We Offer

Comprehensive Data Reporting

We get a picture of what a small business has going on, and make suggestions about the best ways to move forward with their marketing.

Marketing Funnel/Lead Generation

We offer both strategy design and done-for-you creation for marketing funnels and lead generation on a website, including landing pages, email automations, and optins.

Conversion Improvement Website Audits

There are two ways to look at improving a website.

  1. On the front end, or how your customers see your website.
  2. On the back end, or how you interact with your website.

We help with both.

Content Strategy and Calendaring Services

To build a brand, content is key. 

We offer organic content marketing strategy and in depth calendar creation.

Our Knowledge and Experience

We’re a breath of fresh air to a wellness company searching for help with their marketing.

It is a stressful search to find an agency that intrinsically knows how a wellness brand wants to communicate. We don’t need it explained.

Aubrey is a certified clinical herbalist with an understanding of herbs, nature, and several healing modalities. The intersection of her wellness knowledge and her work as a content strategist and creator in the wellness field allows her insight into how to effectively communicate between the expert and the consumer.

Courtney’s experience with crafting online customer experience in the wellness industry is unparalleled. After working in ecommerce management, and retail merchandising she has spent years talking to customers and optimizing websites to improve their experience. Courtney knows what the customer is looking for, what they expect to find, and how to build it.

The Values Behind Dandelion

We know that how you spend your money is how you cast your vote in this world, so we dedicate our time and attention to helping the right kind of businesses to succeed. Supporting social and environmentally conscious businesses and working to leave the world a better place are important values for us both.

Dandelion Branding is our opportunity to have a larger impact on the world by helping sustainable small businesses compete with large brands in their industry.

We are two very different people, but when it comes down to it, our spines are made of steel. Dandelion Branding is a stubborn, thorn in the foot of the lion that is big business.

Instead of getting a corporate job for a brand we don't stand by, we use our expertise to help the makers that go against the grain every day.

Amazing people like:

  • The brand builders that make products in small batches all day and then write their emails at midnight.

  • The health coach that works 9-5 and then comes home to make youtube videos to educate people on ways to improve their wellbeing.

  • The wellness practitioner that has spent thousands of dollars on their own education so they can spend hours researching even more to help heal one client at a time.

We help to bridge the gap between passionate small businesses and the data driven, digital marketing their businesses need. 

Why We Need Your Help and What We’ll Do with the Funding

We’re a small business, just like the companies we work with, and we’re at a point where our growth is being limited. The two of us want to provide excellent service to more people and continue to produce regular high quality free content.

To do that, we need to scale up. 

We’ve been bootstrapping this business for a year in order to continue our business education and to get this company off the ground. 

Throughout this year, we’ve proven our theory to be true - there is a need for our services in our industry - and we’ve done a darn good job of sticking to our ethics while we build this business. We’ve been able to partner with some incredible brands, but we want to level up our business and grow our small community.

The funds we’re asking for covers everything we need to take our business to the next level in 2020. It would help pay for new equipment for the free content we produce, platforms to enhance our client experience, enable us to hire team members, expand our ability to test ads, fund continuing education, and allow us to create an online course for marketing in the wellness industry later this year!

Here’s a list to help you see our cost breakdown:

  • Equipment estimated at $2,600

    • Camera & Lighting Equipment

    • Upgraded Computers

    • Podcast Recording Equipment

  • Programs & platforms estimated at $4,000 annual

    • Video and photo editing software

    • Data collection and monitoring for us and clients

    • Lead generation and management tools

    • SEO Tools

    • Project Management System Upgrades

    • Evergreen Webinar Platform

  • New Part-Time Hires estimated at $12,000 annual

    • Virtual Assistant

    • Client Acquisition Assistant

  • Wellness Marketing Course Management estimated $2500 annual

  • Ad testing estimated at $6000 per year

  • Continuing education and conferences in 2020 $2900

Why We Chose iFundWomen

We looked at a dozen or so different funding platforms and iFundWomen was the one we resonated with most; not only because we identify as women, but because they have the best resources for first time fund seekers, a dope platform, and they helped guide us through the process. They also give back to their platform users each month!

Additionally, whether or not we hit our funding goals we get to keep the money that’s donated to us—that means every little bit really does help us!

Thank you so much for the incredible level of support you’ve shown to each of us and for Dandelion Branding.

We truly appreciate that you’re here with us. If you would like to help us out and could spare a few bucks we would be so grateful to you.

We put together rewards for our amazing sponsors, we hope you love them! Thank you so much! 

XO, DB

Updates

The Project FAQs

WHY WE CHOSE THE DANDELION TO REPRESENT US.

Aside from being beautiful, strong, and recognizable, the dandelion grows from a single tap root that burrows deep and radiates outward.  They show up where you least expect it and they have one of the most efficient ways of spreading their seeds.

Their seeds blow in the wind, can travel for miles to be planted, and thrive in the harshest environments.

In other words, this simple plant has branding down pat.

 

WHY CLIENTS CHOOSE US.

Our work is holistic.

We focus on your brand as a whole—there’s a reason you’ve created this company and that matters. We work to understand your “why” first so that we can steer you to create a brand you can be proud of.

Throughout our process we teach you how to encompass and protect your valuable “why”, incorporate that throughout your entire business, all while setting you up for sustainable growth for the future.

Our method is transformative.

We love when our clients find themselves with new mindsets, with new passion for the details, and a new sense of action and urgency that courses through the entirety of the business.

When your brand begins to bloom, you’ll be able to confidently move forward with what you love.

Our communication is authentic.

We met on a team creating an 8-figure business, and we didn’t get there by being apprehensive in offering our feedback and advice. We’re honest about what we see and we come to the table with solutions for the problems your brand faces.

Having two sets of expert eyes on your team means that you won’t miss a thing when it comes to what your brand can improve right now.

Sander & Jess
02/15/2020
Focus, Focus, Focus
$40
02/07/2020
Gift a comprehensive audit
$2,000
Amy Kretser
02/05/2020
Monetary Contribution
$100
Emily Williams
02/04/2020
Monetary Contribution
$50
Alexander
02/03/2020
Focus, Focus, Focus
$25
Monetary Contribution

Custom Dollar Amount - Because You Care

2 Supporters
Contribute
$25
Focus, Focus, Focus

This is our own focus playlist!

It's an ongoing and ever growing, instrumental playlist designed to help you get into the flow while you work!

498 Left
2 Supporters
Select this reward
$250
Get by with a little help from herbs

Did we mention that aub is a certified herbalist?

Jump on the phone with her and she'll make you a customized herbal tea blend!

And so you can take your loose leaf tea on the go, we'll send you a Snowflake White Mountain Tea Tumbler from The Tea Spot!

25 Left
0 Supporters
Select this reward
$500
Gift a small business strategy

Give a gift to your favorite small business!

  • Two one-hour strategy calls. The first is to talk through current state, their goals, and the next marketing steps. The second after the growth plan to ask any follow up questions and make an accountability plan.
  • A targeted growth plan detailing platforms, how tos, and next steps.

 

20 Left
0 Supporters
Select this reward
$750
The Sustainability Starter Kit

You get to make your statement at the market, and live it too.

We rounded up a few of our favorite sustainable brands to put this reward together for you. It's an incredible start towards your sustainable lifestyle.

  • The Final Straw from Final Straw
  • The Souchong Travel Candle from Summer Solace Tallow
  • The Stainless Steel Mountain Tea Tumbler from The Tea Spot
  • The Variety Pack Beeswax Food Wrap from Abeego
  • The Sponge Cloth from Ten&Co 
  • The Support Small Business Pin from Schwing Shop
  • The Cotton I Support Small Business Tote Bag
15 Left
0 Supporters
Select this reward
$1,000
Gift a comprehensive audit

Gift your favorite small business one of our Comprehensive Customer Experience Audits.

This audit is designed to answer important questions about a brand's website and offers a full report along with a prioritized list of changes they can make to improve the experience.

We answer these questions and give you specific feedback:

  • Is my site speaking to my ideal customer?

  • What am I missing?

  • Do my products/services make sense?

  • How can I improve the flow of my website?

  • Is my brand’s messaging cohesive?

 

*$1500 value

9 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Custom Dollar Amount - Because You Care

2 Supporters
Contribute
$25
Focus, Focus, Focus

This is our own focus playlist!

It's an ongoing and ever growing, instrumental playlist designed to help you get into the flow while you work!

498 Left
2 Supporters
Select this reward
$250
Get by with a little help from herbs

Did we mention that aub is a certified herbalist?

Jump on the phone with her and she'll make you a customized herbal tea blend!

And so you can take your loose leaf tea on the go, we'll send you a Snowflake White Mountain Tea Tumbler from The Tea Spot!

25 Left
0 Supporters
Select this reward
$500
Gift a small business strategy

Give a gift to your favorite small business!

  • Two one-hour strategy calls. The first is to talk through current state, their goals, and the next marketing steps. The second after the growth plan to ask any follow up questions and make an accountability plan.
  • A targeted growth plan detailing platforms, how tos, and next steps.

 

20 Left
0 Supporters
Select this reward
$750
The Sustainability Starter Kit

You get to make your statement at the market, and live it too.

We rounded up a few of our favorite sustainable brands to put this reward together for you. It's an incredible start towards your sustainable lifestyle.

  • The Final Straw from Final Straw
  • The Souchong Travel Candle from Summer Solace Tallow
  • The Stainless Steel Mountain Tea Tumbler from The Tea Spot
  • The Variety Pack Beeswax Food Wrap from Abeego
  • The Sponge Cloth from Ten&Co 
  • The Support Small Business Pin from Schwing Shop
  • The Cotton I Support Small Business Tote Bag
15 Left
0 Supporters
Select this reward
$1,000
Gift a comprehensive audit

Gift your favorite small business one of our Comprehensive Customer Experience Audits.

This audit is designed to answer important questions about a brand's website and offers a full report along with a prioritized list of changes they can make to improve the experience.

We answer these questions and give you specific feedback:

  • Is my site speaking to my ideal customer?

  • What am I missing?

  • Do my products/services make sense?

  • How can I improve the flow of my website?

  • Is my brand’s messaging cohesive?

 

*$1500 value

9 Left
1 Supporter
Select this reward