Dandelion Branding is a digital marketing agency that partners with badass small businesses making a difference within the natural product & wellness industries.
Who We Are
Aubrey and Courtney make up the Dandelion Branding Duo.
Courtney’s focus is on customer experience and intuitive website design, while Aubrey’s is on content strategy and driving traffic.
We’ve been intertwining customer experience with marketing initiatives for years because we know they are two sides of the same coin. This combination is the strength behind Dandelion Branding.
Together, we build holistic, creative, multi platform marketing strategies that radiate throughout a brand. We maximize efficient, sustainable growth initiatives while mitigating any limitations that slow down or overwhelm small business owners using historical and real time data.
We have a passion for working with brands that are bringing positive change in consumer awareness and behavior.
Our interests and experience make us uniquely qualified to work with sustainable businesses and the wellness industry, so that’s where we focus our efforts.
Services We Offer
Comprehensive Data Reporting
We get a picture of what a small business has going on, and make suggestions about the best ways to move forward with their marketing.
Marketing Funnel/Lead Generation
We offer both strategy design and done-for-you creation for marketing funnels and lead generation on a website, including landing pages, email automations, and optins.
Conversion Improvement Website Audits
There are two ways to look at improving a website.
- On the front end, or how your customers see your website.
- On the back end, or how you interact with your website.
We help with both.
Content Strategy and Calendaring Services
To build a brand, content is key.
We offer organic content marketing strategy and in depth calendar creation.
Our Knowledge and Experience
We’re a breath of fresh air to a wellness company searching for help with their marketing.
It is a stressful search to find an agency that intrinsically knows how a wellness brand wants to communicate. We don’t need it explained.
Aubrey is a certified clinical herbalist with an understanding of herbs, nature, and several healing modalities. The intersection of her wellness knowledge and her work as a content strategist and creator in the wellness field allows her insight into how to effectively communicate between the expert and the consumer.
Courtney’s experience with crafting online customer experience in the wellness industry is unparalleled. After working in ecommerce management, and retail merchandising she has spent years talking to customers and optimizing websites to improve their experience. Courtney knows what the customer is looking for, what they expect to find, and how to build it.
The Values Behind Dandelion
We know that how you spend your money is how you cast your vote in this world, so we dedicate our time and attention to helping the right kind of businesses to succeed. Supporting social and environmentally conscious businesses and working to leave the world a better place are important values for us both.
Dandelion Branding is our opportunity to have a larger impact on the world by helping sustainable small businesses compete with large brands in their industry.
We are two very different people, but when it comes down to it, our spines are made of steel. Dandelion Branding is a stubborn, thorn in the foot of the lion that is big business.
Instead of getting a corporate job for a brand we don't stand by, we use our expertise to help the makers that go against the grain every day.
Amazing people like:
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The brand builders that make products in small batches all day and then write their emails at midnight.
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The health coach that works 9-5 and then comes home to make youtube videos to educate people on ways to improve their wellbeing.
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The wellness practitioner that has spent thousands of dollars on their own education so they can spend hours researching even more to help heal one client at a time.
We help to bridge the gap between passionate small businesses and the data driven, digital marketing their businesses need.
Why We Need Your Help and What We’ll Do with the Funding
We’re a small business, just like the companies we work with, and we’re at a point where our growth is being limited. The two of us want to provide excellent service to more people and continue to produce regular high quality free content.
To do that, we need to scale up.
We’ve been bootstrapping this business for a year in order to continue our business education and to get this company off the ground.
Throughout this year, we’ve proven our theory to be true - there is a need for our services in our industry - and we’ve done a darn good job of sticking to our ethics while we build this business. We’ve been able to partner with some incredible brands, but we want to level up our business and grow our small community.
The funds we’re asking for covers everything we need to take our business to the next level in 2020. It would help pay for new equipment for the free content we produce, platforms to enhance our client experience, enable us to hire team members, expand our ability to test ads, fund continuing education, and allow us to create an online course for marketing in the wellness industry later this year!
Here’s a list to help you see our cost breakdown:
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Equipment estimated at $2,600
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Programs & platforms estimated at $4,000 annual
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Video and photo editing software
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Data collection and monitoring for us and clients
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Lead generation and management tools
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SEO Tools
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Project Management System Upgrades
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Evergreen Webinar Platform
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New Part-Time Hires estimated at $12,000 annual
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Wellness Marketing Course Management estimated $2500 annual
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Ad testing estimated at $6000 per year
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Continuing education and conferences in 2020 $2900
Why We Chose iFundWomen
We looked at a dozen or so different funding platforms and iFundWomen was the one we resonated with most; not only because we identify as women, but because they have the best resources for first time fund seekers, a dope platform, and they helped guide us through the process. They also give back to their platform users each month!
Additionally, whether or not we hit our funding goals we get to keep the money that’s donated to us—that means every little bit really does help us!
Thank you so much for the incredible level of support you’ve shown to each of us and for Dandelion Branding.
We truly appreciate that you’re here with us. If you would like to help us out and could spare a few bucks we would be so grateful to you.
We put together rewards for our amazing sponsors, we hope you love them! Thank you so much!
XO, DB
