Hello Career Guru: Empowering Women
Hello Career Guru: the first artificial intelligence powered career platform to help women reach the c-suite or their greatest potential.

Project Description



We are so excited to pre-sell subsciptions to Hello Career Guru for 30% off at $25.
Hello Career Guru is the first artificial intelligence (AI) powered virtual career trainer/platform to help corporate women reach the C-suite or optimize their career potential. The custom-curated dashboard can be accessed via phone, computer, Siri or Alexa.
Hello Career Guru will ensure women have access to the most relevant resources to navigate and take ownership of their careers. Our mission as a social business venture is our total commitment to the empowerment of women and the celebration of their diversity. Our vision is to shape a world where women can make and navigate career paths that are atypical, resulting in a reimagined workplace, free of bias. Our goal is to close the gender gap by connecting, educating and elevating women.
The company was inspired by the success of the Women In Innovation (WIN) network. In just two months, over 500 women joined the “C-suite panel meet-up” to gain needed career training, networking and mentoring.


There is a serious lack of C-suite women across all industries in America. The most recent McKinsey and Lean In workplace study states that women start falling off the leadership path at the managerial level. For every 100 men promoted from entry level to manager, only 79 women are promoted. Given this trend and the current political climate, our company can truly help to change the world.
The current marketplace does not have a career trainer/guru platform that maps out a woman’s journey and aggregates various segments of professional development.
The marketplace for career guidance is comprised of four segments:
• 1:1 individual based coaching, mentoring and networking
• Networking events: subscription models for elite C-suite events
• Job Boards: free and subscription models
• Online Learning and Resources: networking communities, content and learning aggregators
Mapping out a career game plan is not a “nice to have,” it is a “must have.” 60% of households in America need dual incomes. Meanwhile, 40% of these working women are unable to find opportunities for their own career development. Business school female enrollment has remained flat at 37% for the past ten years. This trend is especially true for the millennials who have paved careers in the startup world. In addition, many corporations struggle to keep talented female professionals and don’t offer career planning or mentorship opportunities.


Hello Career Guru is a machine-learning platform to help women create a game plan to reach the C-suite or optimize their professional career development. We are serving the digital native population which has great comfort using an array of online applications and dashboards. Hello Career Guru's long-term mission is a steadfast commitment to the empowerment of women and a celebration of their diversity.
Our target customer will use Hello Career Guru as a tracking, coaching and networking platform that can be used as an overlay to her company's corporate development plans. The woman will keep coming back to her platform on her phone, or computer or via Alexa to receive the latest articles and events and a heat map of success. The AI will allow the platform to grow with her career successes and challenges along the way.
Most important of all, Hello Career Guru will be a woman's personal career coach/guru no matter where she is in her journey, making what was once an exclusive service accessible to all.


Leveraging proprietary machine-learning algorithms, which build customer models based upon the unique data sets, Hello Career Guru creates a customized platform outlining potential career paths, including needed job training, behavior strategies, tailored content, aggregation of current women’s conferences, events and learning marketplaces, and coaching, mentor and networking matches.
The consumer experience starts with a survey on current responsibilities and future aspirations. The machine learning will then populate a dashboard customized to the woman’s individual needs. Since there is no one definition of success or one optimal path to achieve it, Hello Career Guru will help a woman define her own best path to fulfillment and happiness.

With $2,000, we will be able to create original content around key thought leaders. We will also continue to build our database of articles, networking groups, membership groups, course to populate our library of relevant and newsworthy items to populate emails and dashboards. We would also develop the code for the data mining of these articles.

Crowdfunding matches our vision of career mapping being accessible for all. Working with IFW.com meets our ideal of being created by women for women. We are so excited that friends, family, work colleagues and inspired investors across the country can be part of our founding team.
Proud Graduates of the Y Combinator Startup School

This is a free 10-week online instructional program for startups along with online networking opportunities and working groups with our peers.

Our leadership has over 100+ years of experience, combining all the necessary skills – AI Technology and data science, content marketing and financial and management solutions.

Suzanna Sullivan Keith: Founder & CEO: responsible for overall management, fundraising, interface with investors and advisory board. Suzanna has over 25 years experience as a senior marketing, sales and innovation executive in Fortune 500 companies (Bayer, Revlon and Combe, Inc), Y Combinator startups (Buzzstarter) and not for profits (LLS). An advocate in the local community, Suzanna was elected to Rye City Council as Deputy Mayor and founder of a not for profit, Twig Inc, raising over $2MM for the local emergency services. NYU Stern MBA
Tom Beauchamp: Founder & CTO: responsible for technology strategy, product design, and management and interface with developers on key elements of the product. Tom brings more than 30 years of technology leadership experience in retail, online and gaming organizations. His background includes CIO roles at numerous multi-channel retail organizations including David Yurman, Hot Topic, Foot Locker, and Limited Stores. In addition, Tom has been an advisor and investor in numerous successful startup organizations with two successful exits. CA State MBA
Sonal Rinello: Founder & CMO: responsible for marketing, social media management and thought leadership. Sonal is a C-suite executive with 20+ years of experience having served as CMO for L’Occitane and VP of Marketing for P&G. Her broad skill set encompasses strategic planning, branding, marketing planning and execution, innovation, consumer research, writing, project management, and agency management including design, brand and PR agencies. Sonal is also the author of jobagenda, a job search planner for women. Northwestern MBA
Karen Keane: Co-Founder, CFO: responsible for financial operations, and legal operations Karen is a senior finance professional with over 15 years of banking, non-profit, and public accounting experience. Karen’s expertise includes structuring and executing complex domestic and international finance transactions at Deutsche Bank Securities and educational program development and direct marketing at a non-profit, Center for Continuing Ed. NYU Stern MBA

Please email us at [email protected] with any feedback or questions. We so appreciate your support and thanks for making a difference for future generations!
The Campaign FAQs
Frequently Asked Questions:
How do you know there is a need for this platform?
A survey of 200 women revealed that there is a need gap for career planning in the marketplace while women are overwhelmed by navigating the multitude of resources available.
In fact, HCG was inspired by the success of the Women in Innovation (WIN) network in Westchester County NY. In just two months, over 500 women joined the WIN “C-suite panel meet up” to gain needed career training, networking and mentoring.
Who is the target customer?
Our target customer is a corporate career woman aged 25-55 with millennials as the sweet spot. However, determining, navigating, and finding happiness in a career are pain points for women at all career levels, not just millennials.
How large is the potential market?
There is a very large B2C marketplace with 125 million women and 45 million of them working full time. 80% of that demographic is 25-55 years old and 40% of that demographic is currently employed in professional jobs or at the management level. The potential resulting segment of 18 million represents $2 Trillion in income. We ballpark the size of the opportunity for HCG at $1 Billion.
How will you make money?
The revenue model is based up a subscription rate for six months with the first month free (like Netflix). Partnerships with women’s groups will bring scale.
Why would a woman pay for this?
Once a woman enters the HCG career content marketplace, the machine learning develops a profile and begins to send notification of events, training, courses, and content based upon preferences and aspirations. These preferences will form individualized leadership plans.
The platform will save a woman time. The platform finds the needs gap in her skill set and experience and curates content, classes, and advice to move forward on her career path.
The more our consumer uses the platform, the more personalized it becomes.
How Far Along?
Our experienced and committed team has made tremendous progress. So far we have our:
Website
Social Media
Email platform
Data Sets
Entry Survey
Algorithms
Consumer research
We have developed the key machine learning algorithms for HCG so it will take only a few months to develop a full MVP or working prototype. We have a website for consumer data capture and social media to build brand awareness.










Just Because I Care
We so appreciate your support that we are giving a 6-month subscription to our final product at 50% Off.
we will send you desktop wallpaper for a daily dose of inspiration
a thank you shout out on hello career guru's social media platforms with a link to your website
hello career guru purple ink pen for notes with distinction
be the first to try this platform as a beta tester
be one of the first 100 members
Not only will you receive 1 full year membership, but you will also have one of our guru's help you tell your personal brand story+ 1 on 1 guidance on social media strategy from Suzanna or Kendall
a subscription to Hello Career Guru
Rewards
Just Because I Care
We so appreciate your support that we are giving a 6-month subscription to our final product at 50% Off.
we will send you desktop wallpaper for a daily dose of inspiration
a thank you shout out on hello career guru's social media platforms with a link to your website
hello career guru purple ink pen for notes with distinction
be the first to try this platform as a beta tester
be one of the first 100 members
Not only will you receive 1 full year membership, but you will also have one of our guru's help you tell your personal brand story+ 1 on 1 guidance on social media strategy from Suzanna or Kendall
a subscription to Hello Career Guru