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Grace + Ivory: Better Bridal with Try at Home

Shaking up the bridal industry with a socially conscious approach, affordable wedding dresses, and an amazing try at home dress experience.

$8,810
pledged of$10,000 goal
21
0Days Left

Project Description

Grace + Ivory was founded to pave a path towards better bridal shopping that was more in step with what modern brides want: choice, independence, personalization, and quality. As the Founder, I also initially created the brand based on personal pain points that I, Tina, experienced while shopping for a wedding dress. We’re built on the belief that kickass womxn deserve better bridal and we’re about strong, independent women getting married on their own terms. We are the online try-at-home destination for bridal, and brides order samples to their door directly from our website. Brides can order a sample to their home to try, return, and then order their own custom-made-to-measure wedding dress. By providing made-to-measure, high-quality dresses at affordable, direct-to-consumer prices where every dress benefits women’s programs, we create an amazing and bride-driven try-at-home bridal experience.

Grace and Ivory Bridal Gown Brand, Founder Tina Wong
Founder, Tina, with her dresses!

The traditional bridal shopping experience is outdated and inconvenient. Pricing is not transparent, mark-up is unreasonable and inflated, and the purchasing process is confusing. I know this from my personal experience. There are limited companies and brands available nationally, with shops typically fragmented.

Try at Home Wedding Dresses with Grace and Ivory
Try-at-Home is giving brides an alternative way to shop for their wedding dress, especially if they have limited options in their area or don't want to go into the store. It also makes our line of dresses directly available to all nationwide.

Through my personal experience and talking with other brides-to-be, there are mutual pain points we’ve all encountered. Grace + Ivory is a try-at-home wedding dress brand that is accessible to the whole US market, offering high quality dresses at affordable prices. We are also focused on sustainable fashion and inclusive sizing with made-to-order and made-to-measure options; none of our dresses are mass produced. Overall, we strive for on an empathetic and fun try-at-home experience infused with responsive customer service, educating our brides on the process, and being supportive through this journey. Giving back and having a social mission is the way to better business and helping our communities; our mission focuses on raising women’s voices and advocating for women’s equality and equity; A portion of every dress purchase benefits woman’s charities.

Grace and Ivory Amara Wedding Dress Try at Home Page
Grace + Ivory Amara Wedding Dress Try at Home Page - Easy to order a sample from our website directly to your home! 

As we’ve mentioned, our target market is strong, independent women getting married on their own terms. This includes busy women, who are already shopping online and like the convenience of trying on at home. It also includes geographically constrained brides who have limited options that are in driving distance. For market size, the bridal wear market is globally $61.1 billion dollars, with the U.S. Market at about $27 billion in 2022. The “Online” e-commerce segment for bridal wear globally is at 15.1%. From 2021-26, this market is expected to grow by $13.5 billion. People are getting married! We want to better serve this market and as our business grows, so does our social mission contributions. 

Grace and Ivory Wedding Dresses - Kefira, Elise, and Ava Bridal Gowns
Grace + Ivory Kefira, Elise, and Ava Gowns - these dresses are part of our core collection. They are made-to-measure, we work directly with the production team, are under $2,500, and available via try-at-home.

Originally founded in Washington, DC, I moved Grace + Ivory to Chicago in 2019 to build out our try-at-home dress program. We've been a friends and family bootstrapping company ever since. We mainly operate online and have a nationwide presence, but our physical office and showroom are located in the Bucktown neighborhood.

Grace and Ivory Branding, Reusable Shipping Boxes for Try at Home Bridal Gowns
As we built our brand and try-at-home, we tried to keep sustainability in mind. The try-at-home dresses are shipped via the reusable boxes above. It keeps the experience feeling more bridal and saves cardboard!

Since launching, we have gone through the steps to a proven market concept with our try-at-home program. To date, we’ve worked with over 200 brides. In 2021, 40% of our sales was via our try-at-home program. Starting with our own line of direct-to-consumer dresses, we created our try-at-home process, building out customer service and a logistics process from start to finish. We now are at the point to grow and scale. 

Grace and Ivory Wedding Dresses, Chicago Showroom, Try at Home Gowns, Founder Tina, and Grace + Ivory Team
Grace + Ivory, Our Dresses in Action, Our Team, & Chicago Showroom

My vision is to build a curated bridal marketplace to support other (mainly women-owned) bridal designers. By collaborating with other small designers, their designs will be available nationwide by expanding the selections of our try-at-home program. This means someone in Seattle can try a Chicago-based designer’s dress sample in WA state, and vice versa.

Goli June and Grace + Ivory Collaboration
Our first designer collaboration is with Goli June, exclusive designs, including the ones above, will be available via try-at-home soon.

We’re raising funds to bring on our next bridal designer and to bolster our costs for raising brand awareness. This will support us to partner, invest in the production sample dresses with the designer, and allow us to build a marketing campaign that will reach 5,000+ more brides, creating brand awareness around our mission and brand. Every contribution helps us build and grow our company, we’re grateful for your help.

Thank you!

Tina Wong & The Grace + Ivory Team

Updates

The Campaign FAQs

When I purchase a reward, when will I receive it or know next steps?

  • We will work with every contributor to our campaign directly and will reach out via email.

Are there shipping fees?

  • All physical items will ship free!

 

Email hel[email protected] with any questions!

Sam
11/21/2022
Monetary Contribution
$20
Linda Jirouskova
11/21/2022
My Big Heart Supports Kicka** Womxn
$58
Jonathan Ellis
11/21/2022
My Big Heart Supports Kicka** Womxn
$58
11/19/2022
I Support Humankind - Charity Rep Reel
$125
Alicia Dale
11/17/2022
Monetary Contribution
$25
Matt Thomas
11/16/2022
I Support Humankind - Charity Rep Reel
$125
Aaron Young
11/16/2022
Monetary Contribution
$100
TERRY AND BETTY WONG
11/15/2022
I Support Humankind - Charity Rep Reel
$125
11/15/2022
Design Your Custom Evening Gown
$1,475
Christopher Poon
11/15/2022
I Support Humankind - Charity Rep Reel
$125
Monetary Contribution

Just Because I Care

6 Supporters
Select this reward
15.00 USD
Sending Good Vibes

Thanks for supporting Grace + Ivory with a monetary contribution! 

0 Supporters
Select this reward
58.00 USD
My Big Heart Supports Kicka** Womxn

Represent Grace + Ivory in a kickass specialty campaign tee 👕.

We'll follow-up via email post contribution for your Tee style and size (Unisex, Women's Tee, possible crop option).

46 Left
5 Supporters
Select this reward
175.00 USD
Grace + Ivory Angel 👼🏻

As a thank you for supporting our mission, we will add your name to a dedicated page on www.graceandivory.com with a link to the charity of your choice. If  you also have your own business, we will also include your logo and link to your business. <3

5 Left
3 Supporters
Select this reward
300.00 USD
Shop Local Chicago

A curated box package of small, local Chicago brands: earrings, candle, pastry box, and more! More details on this to be released soon. 

4 Left
1 Supporter
Select this reward
400.00 USD
Showroom Shared Space

Use our Showroom for an evening! Great space for a holiday rental or happy hour. 5 hours max. 

3 Left
0 Supporters
Select this reward
780.00 USD
Made-to-Measure Angel Shortie

Pick from a set selection of designs for a made-to-measure short dress (tea length or shorter) with Tina, our Founder.  Some custom design options will be available. You will work directly with Tina and her design team. Can be gifted to anyone of your choice. 
Bonus! To promote social good, we will also add your name to a dedicated page on www.graceandivory.com with a link to the charity of your choice.

8 Left
0 Supporters
Select this reward
1,475.00 USD
Design Your Custom Evening Gown

Design a full length gown for your next gala, formal event, or wedding. One-on-one consultations with Tina for a beautiful made-to-measure gown. Made-to-measure means it will be made to one set of your measurements, for great proportional fit. This process can take between 3-5 months depending on design and production needs. 

2 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

6 Supporters
Select this reward
15.00 USD
Sending Good Vibes

Thanks for supporting Grace + Ivory with a monetary contribution! 

0 Supporters
Select this reward
58.00 USD
My Big Heart Supports Kicka** Womxn

Represent Grace + Ivory in a kickass specialty campaign tee 👕.

We'll follow-up via email post contribution for your Tee style and size (Unisex, Women's Tee, possible crop option).

46 Left
5 Supporters
Select this reward
175.00 USD
Grace + Ivory Angel 👼🏻

As a thank you for supporting our mission, we will add your name to a dedicated page on www.graceandivory.com with a link to the charity of your choice. If  you also have your own business, we will also include your logo and link to your business. <3

5 Left
3 Supporters
Select this reward
300.00 USD
Shop Local Chicago

A curated box package of small, local Chicago brands: earrings, candle, pastry box, and more! More details on this to be released soon. 

4 Left
1 Supporter
Select this reward
400.00 USD
Showroom Shared Space

Use our Showroom for an evening! Great space for a holiday rental or happy hour. 5 hours max. 

3 Left
0 Supporters
Select this reward
780.00 USD
Made-to-Measure Angel Shortie

Pick from a set selection of designs for a made-to-measure short dress (tea length or shorter) with Tina, our Founder.  Some custom design options will be available. You will work directly with Tina and her design team. Can be gifted to anyone of your choice. 
Bonus! To promote social good, we will also add your name to a dedicated page on www.graceandivory.com with a link to the charity of your choice.

8 Left
0 Supporters
Select this reward
1,475.00 USD
Design Your Custom Evening Gown

Design a full length gown for your next gala, formal event, or wedding. One-on-one consultations with Tina for a beautiful made-to-measure gown. Made-to-measure means it will be made to one set of your measurements, for great proportional fit. This process can take between 3-5 months depending on design and production needs. 

2 Left
1 Supporter
Select this reward