GEENIE
Unboxing the power of influence
Project Description
The self-development platform empowering and connecting today’s ambitious Black woman through curated products, impactful content, and events. It’s genius. It’s GEENIE.
GEENIE is on a mission to see Black women thrive. Not only do we deserve it, but we took a good look around and recognized the gaps. The gaps in really good content and products by us and for us. The gaps in funding for women and femme Black-owned businesses. And most importantly, the gaps in community support for like-minded women.
GEENIE addresses these gaps by providing the support, tools, and community to empower our subscribers to make their own magic. We inspire and connect our geenies through four avenues:
Our monthly gift box is curated by a successful woman (Geenie), featuring her favorite non-fiction book for personal and professional development and must-have products that center the lives of Black women. Our monthly Geenies each bring different magic to the table and come from the worlds of finance, entertainment, health and wellness, and more.
GEENIE’s podcast series showcases informational, uplifting, and sometimes provocative discussions on cultural issues and all things #BlackWomanGenius.
Complimentary digital courses for members released to the GEENIE community cover everything from spiritual life to finance. Learning and growing are the aims of the GeenieMasters series, filled with gems you can actually apply to your life.
Our popular gatherings are a community favorite for face-to-face connection. We do book readings, Q&As, small group sessions, and other networking events with diverse partners like a Time Studio (a local Black hair salon), Google, The Wing, The Boston Foundation. We currently have GEENIE ambassadors in NYC, Boston, and Atlanta who help organize our customers for these dynamic festivities.
We UNBOX the power of influence.
GEENIE is out to empower any Black woman who has her eye on success. Whatever that word means to her, we’re going to help her get there through our curated, inspirational products, impactful content, and organic connections that money can’t buy.
Our geenie community is made up of well-read, spiritual, intra/entrepreneurial and other intellectually curious women of color. GEENIE founder Chana Ginelle Ewing believes in the magic of storytelling to inspire and empower. She’s dedicated to making the 13 billion dollar self-improvement market more accessible and culturally relevant through the GEENIE platform that showcases stories (sometimes hidden) in our community.
A few fast facts about our audience:
61% percent of Black women agree they buy natural products because they are concerned about the environment (6% higher than non-Hispanic White women) - Nielsen
Black spending power is projected to reach a record $1.5 trillion by 2021: Black women control 43 % of that spending (645B) - Nielsen
The most likely person to read a book is a college-educated Black woman - Pew Research
Want to learn more? We’ve got the binder!
GEENIE is a growing platform of connection and empowerment which we’ve bootstrappedour thus far. And it’s worked thanks to our loyal community and the rich message of empowerment behind everything we do.
To get the funding we need, we’re going to the people. By tapping into the community itself and the minds and hearts of other like-minded individuals, we can spread awareness of our platform and give others the opportunity to participate in #BlackWomanGenius.
We will use the funds raised through IFW to level-up by giving our community more tools and connections to thrive the way they want to:
An intuitive digital one-stop shop to access everything our amazing platform has to offer. Connecting subscribers, small business brands, content, and local opportunities in one space.
More ambassadors and more events to support our members/businesses and Black + woman-owned space partnerships in NYC, ATL, and Boston
An empowerment conference featuring our powerhouse lineup of past Geenies.
We’ve lined up some fantastic rewards that speak to the heart of GEENIE. When you invest in GEENIE, you invest in women authors, brands, women’s leadership and expertise. We encourage you to rally your inner Geenie and make magic with us!
Thank you for supporting GEENIE!
Updates
The Campaign FAQs
Frequently Asked Questions:
- All live events take place in New York unless otherwise specified.
- All GeenieMasters Classes are available live and by digital download (dates to be scheduled)
- You can submit a donation at any level anonymously
- Any and all awards are also available as gifts
- We will notify you as all items are available for shipment
- Email any additional questions to: [email protected]
Donors will receive 1 year subscription to GeenieBox, unlimited access to all Geenie events in your city**, free admission to the first annual GeenieSummit, exclusive access to partner perks and opportunities, and priority access to the GeenieApp.
**available in participating cities: NYC, Boston, Atlanta
A random act of kindness to support the GEENIE community. Any amount is appreciated!
Receive an invitation to this exclusive event in NYC centering a sex positive approach to intersectionality- featuring Cindy Gallop of MakeLoveNotPorn and culture critic Jamilah Lemieux.
We’ll give you a shoutout on our Instagram, on the GEENIE newsletter to our loyal tribe, and send you a tote with a small gift inside as a token of our appreciation.
Get a signed copy of GEENIE founder Chana Ginelle Ewing’s forthcoming book An ABC of Equality - the first children’s dictionary on equality and the importance of intersectionality.
Minda Harts is a career revolutionary with tips on how to address micro-aggressions/bias; and create a more equitable workforce! You’ll get a signed copy of her book The Memo: What Women of Color Need to Know to Secure a Seat at the Table plus a 15-minute one on one phone call to discuss your workplace strategy.
Tiffany Aliche, The Budgetnista, is making finances easy to understand. In this master class she teaches you how to make your budget work for you and #LiveRicher.
We all have a story to tell. In this live digital masterclass Lauren Maillian shows you how to take your story and turn it into a book deal!
5 donors will join Tiffany for an intimate group lunch in NYC. Get tips on how to build your support network from friends, family, mentors and sponsors- and a signed copy of her book Drop the Ball!
Bea Arthur, therapist, entrepreneur, and women’s advocate offers a new kind of counseling for a bold generation of women. For a $500 pledge, you’ll receive THREE 30-minute 1on1 phone sessions with Bea.
IFW will produce a crowdfunding video for your business or brand. (Regular price $1950)
Geenie Michelle Williams (of Destiny’s Child and gospel fame) will boost your favorite Black-owned business on Insta feed and stories. With big love from this Geenie and her over 800k followers, this is brand-boosting magic!
Give your coworkers the GEENIE experience with this GeenieBox bundle. Pledge $2,500 and receive 50 boxes + GEENIE totes.
Curate your very own GeenieBox and share your vision, your journey, and your favorite products. For a pledge of $5,000 you will get the Geenie Treatment with a photoshoot, podcast feature, newsletter story, and social media coverage. An excellent opportunity to promote your business or brand with our 1 million women reach.
Rewards
Donors will receive 1 year subscription to GeenieBox, unlimited access to all Geenie events in your city**, free admission to the first annual GeenieSummit, exclusive access to partner perks and opportunities, and priority access to the GeenieApp.
**available in participating cities: NYC, Boston, Atlanta
A random act of kindness to support the GEENIE community. Any amount is appreciated!
Receive an invitation to this exclusive event in NYC centering a sex positive approach to intersectionality- featuring Cindy Gallop of MakeLoveNotPorn and culture critic Jamilah Lemieux.
We’ll give you a shoutout on our Instagram, on the GEENIE newsletter to our loyal tribe, and send you a tote with a small gift inside as a token of our appreciation.
Get a signed copy of GEENIE founder Chana Ginelle Ewing’s forthcoming book An ABC of Equality - the first children’s dictionary on equality and the importance of intersectionality.
Minda Harts is a career revolutionary with tips on how to address micro-aggressions/bias; and create a more equitable workforce! You’ll get a signed copy of her book The Memo: What Women of Color Need to Know to Secure a Seat at the Table plus a 15-minute one on one phone call to discuss your workplace strategy.
Tiffany Aliche, The Budgetnista, is making finances easy to understand. In this master class she teaches you how to make your budget work for you and #LiveRicher.
We all have a story to tell. In this live digital masterclass Lauren Maillian shows you how to take your story and turn it into a book deal!
5 donors will join Tiffany for an intimate group lunch in NYC. Get tips on how to build your support network from friends, family, mentors and sponsors- and a signed copy of her book Drop the Ball!
Bea Arthur, therapist, entrepreneur, and women’s advocate offers a new kind of counseling for a bold generation of women. For a $500 pledge, you’ll receive THREE 30-minute 1on1 phone sessions with Bea.
IFW will produce a crowdfunding video for your business or brand. (Regular price $1950)
Geenie Michelle Williams (of Destiny’s Child and gospel fame) will boost your favorite Black-owned business on Insta feed and stories. With big love from this Geenie and her over 800k followers, this is brand-boosting magic!
Give your coworkers the GEENIE experience with this GeenieBox bundle. Pledge $2,500 and receive 50 boxes + GEENIE totes.
Curate your very own GeenieBox and share your vision, your journey, and your favorite products. For a pledge of $5,000 you will get the Geenie Treatment with a photoshoot, podcast feature, newsletter story, and social media coverage. An excellent opportunity to promote your business or brand with our 1 million women reach.