Authentic African beauty and specialty food items delivered anywhere in the U.S. within days.
Project Description
In less than two years, Ethnic District has become the premier online space for authentic African grocery items in the U.S. With over 500+ five star reviews and partnerships with over 100 African brands globally.
THE PROBLEM
Purchasing ethnic grocery items in the U.S. is expensive and inconvenient
Have you ever had some really good African food and thought, "Man I wish I could replicate this recipe and make it at home!"
Where would you buy African ingredients?
Perhaps you are an African brand based in Nigeria, and you are looking for a way to get your amazing products to the U.S. consumer base.
What are your options?
THE SOLUTION
FOR CUSTOMERS: Our user-friendly e-commerce marketplace allows you to shop authentic African beauty and specialty food items from over 100-vetted brands and have it delivered to your doorstep within days. This means that you'll get access to a curated selection of thousands of African grocery items that are authentic, affordable, and of the best quality.
FOR BRANDS: We provide positioning and distribution to your target customers to pilot new products, obtain key customer data, and grow and scale in the U.S. market.
WE PARTNER WITH BRANDS WHO ARE MAKING AN IMPACT!
We source our inventory directly from black-owned brands and certified fair trade organizations in Africa -- providing them with the distribution needed to grow and scale in the U.S. retail market
2% of every order goes towards a care package full of essential African beauty and food items to help families in need in the Metro-Atlanta area.
WHY WE'RE CROWDFUNDING?
We're crowdfunding to invest in inventory and supplies to prepare for our busiest and most lucrative time of the year--the holiday shopping season!
We've lost a lot of revenue due to COVID; the holidays will be the perfect time to regain that lost revenue. Your contributions will ensure that we are able to re-stock out of stock inventory and serve our customers more efficiently, so they can stay safe at home and spend time with their families.
THANK YOU!
"From the bottom of my heart, I sincerely thank you for believing in us, supporting us, and the communities we impact. During this time of uncertainty in our country, it's been important for us to have a platform that inspires curiosity, conversation, cultural diversity, and unity."
- Whitney Osei-Akintaju, Founder & CEO of Ethnic District
The Campaign FAQs
Frequently Asked Questions:
Q: Where are you based?
A: Atlanta, GA but we work with brands from all over the world, especially in underserved communities.
Q: When will I receive my reward?
A: We issue rewards out on a rolling basis as we receive contributions
Q: Can I sell my products on your site?
A: YES! We are always looking for amazing beauty and food brands by underrepresented founders. Visit ethnicdistrict.com/sell to fill out our seller application form, so that we can learn more about you and your brand
Give us what you can to support our mission to make products for people of color more accessible in the U.S.--no reward needed.
We'll send you some love on our social media channels to say, "Thank You!" and let our community know how much we appreciate you!
You will receive all 4 flavors of Berry Bissap African Spiced Hibiscus Tea.
This 4-Pack is not available on our website and can only be purchased together as a set exclusively through our crowdfunding campaign.
What Is Bissap?
Bissap, also know as sorrell, zobolo, or zobo is a spiced tea made from hibiscus flowers and organic Africa spices and fruits. It originates from Senegal and is a staple beverage in most African and Carribean homes.
You'll receive an assortment of 5 of our best-selling beauty products.
This gift box is personally curated by Ethnic District Founder, Whitney Osei-Akintaju, and can only be purchased through this crowdfunding campaign.
You will also receive a Social Media Shoutout!
You'll receive an assortment of our best selling African food items ($150 value).
Spices, Snacks & Beverages from African brands like:
NINA
Bel's Bakery
Orie Peanuts
Berry Bissap
Amazi
Nerrido Foods
Sankofa Snacks
...and more
You'll also receive a Social Media Shout Out!
This reward gives you a $250 Voucher that can be used on any purchase on Ethnic District. You will also receive free shipping on one order.
Purchase this for yourself or as a gift for a loved one.
This voucher is a valid for 12 months from the date it is received.
You'll also receive a Social Media Shout Out!
Rewards
Give us what you can to support our mission to make products for people of color more accessible in the U.S.--no reward needed.
We'll send you some love on our social media channels to say, "Thank You!" and let our community know how much we appreciate you!
You will receive all 4 flavors of Berry Bissap African Spiced Hibiscus Tea.
This 4-Pack is not available on our website and can only be purchased together as a set exclusively through our crowdfunding campaign.
What Is Bissap?
Bissap, also know as sorrell, zobolo, or zobo is a spiced tea made from hibiscus flowers and organic Africa spices and fruits. It originates from Senegal and is a staple beverage in most African and Carribean homes.
You'll receive an assortment of 5 of our best-selling beauty products.
This gift box is personally curated by Ethnic District Founder, Whitney Osei-Akintaju, and can only be purchased through this crowdfunding campaign.
You will also receive a Social Media Shoutout!
You'll receive an assortment of our best selling African food items ($150 value).
Spices, Snacks & Beverages from African brands like:
NINA
Bel's Bakery
Orie Peanuts
Berry Bissap
Amazi
Nerrido Foods
Sankofa Snacks
...and more
You'll also receive a Social Media Shout Out!
This reward gives you a $250 Voucher that can be used on any purchase on Ethnic District. You will also receive free shipping on one order.
Purchase this for yourself or as a gift for a loved one.
This voucher is a valid for 12 months from the date it is received.
You'll also receive a Social Media Shout Out!