Skip to main content

Elevate Your Lifestyle with (FUN)ctional Gadgets!

We are building a one-stop-shop to discover the latest (FUN)ctional gadgets, connecting customers directly with top manufacturers worldwide.

$5,150
pledged of$10,000 goal
1
27Days Left
Fund it
Campaign Ends on December 31, 2022

Project Description

 

iFundWomen Caress Dreams Fund 2022

 

* Multitasky is a recipient of the iFundWomen Caress Dreams Fund 2022 - thank you all for the support!

 

About Us

 

Multitasky Society Gal group of women

 

Multitasky is a (FUN)ctional lifestyle brand designed for women. Over here, we live to empower strong multi-faceted women and inspire everyone to create a life that gives them butterflies when they wake up in the morning. Our mission is to bring the latest functional and stylish gadgets directly from top manufacturers worldwide to customers.

We believe that building an inspirational workspace begins the journey in finding purpose and passion for everything you want to achieve. Our promise to you is to create a one-stop-shop that suits your needs and your evolution.

Multitasky About Us

 

Launching soon on: FabFitFun, Good Morning America, Altar'd State, Free People, Tilly's, Fashion Nova, and more!

 

Our Products

From our modern tech collection to boost your productivity, to our multi-functional office collection to elevate your hustle, to our comfort home collection to bring joy and convenience to your life, we exist to empower you to live extraordinarily.

product 1
product 2
product 3
product 4
product 5
product 6

 

The Problem

 

We found that most office set-ups and tech gadgets were:

  • Primarily for the male-dominated corporate environment

  • Not versatile, multi-functional, or innovative

  • Most often, style doesn’t come with function (and comes with a hefty price tag)
the problem

the problem lamp example

 

 

The Opportunity

 

We started Multitasky because we identified a huge demand for (FUN)ctional lifestyle products, which includes computer and phone accessories, office supplies, home organization and more. (FUN)ctional essentially just means both fun and functional – we identified that currently only 2% of the products in the lifestyle market meets the (FUN)ctional definition. We are specifically targeting the western markets, which is a $7B opportunity by 2025. With the rise in social commerce, hashtag trends like #tiktokmademebuyit or #musthaves are driving up the demand for (FUN)ctional lifestyle products that improve productivity and happiness. However, unlike “Fast-Fashion,” no brand in the lifestyle industry has figured out how to launch “Fast-Lifestyle” based on social trends.

the market opportunity social commerce lifestyle ecommerce

 

Our Ask

We are raising $10K to help with new product development - we want to start bringing more and better (FUN)ctional products to you!

team photo ring light multitasky

 

Our Founder

Julia Liu Xu multitasky founder

 

Julia Xu is the Founder & CEO of Multitasky, a (FUN)ctional omnichannel lifestyle brand designed for women. She also founded USourced, a product sourcing agency and platform connecting brands and creators with the best manufacturers worldwide. Julia is also the owner of ResourceryecommResourcery.com, a global supply chain agency providing freight and 3PL services. In addition, Julia occasionally helps eCommerce businesses with financial modeling and business strategies as an independent consultant.

Before starting her ventures, Julia has built business strategies and financial models for Fortune 500 companies including Alibaba, Disney+, McKinsey & Co., and many more.

Born in San Francisco and raised in Beijing, Julia is a hybrid of both cultures, carrying a global perspective in life. She was Chief of Staff at Alibaba North America, where she led global business operations for a cross-border eCommerce and tech titan.

Before Alibaba, Julia was at Disney corporate strategy, and she built the global financial model for Disney+, the subscription video streaming service launched in 2019, working directly with the segment CFO. She started her career with McKinsey, one of the top management consulting firms.

When she was a student at Brown University, she founded the ethical knitwear accessory brand Tink Knit, a nonprofit financially empowering single mothers through knitting. She has received the McKinsey & Walmart’s Women Impact Award, and also spoke at many events and conferences including TEDx and Female Founder Day (by Female Founder Collective).

 

cheers picnic group of women

 

Thank you all for your support!

Together let's make this dream come true :)

 

Updates

The Campaign FAQs

How does the self-powered ring light kit work?

1
2
3
4
5
6
7
8
10/24/2022
Monetary Contribution
$5,150
Monetary Contribution

Pledge any $ you want and help us make our (FUN)ctional lifestyle dream come true! Support a female & AAPI-owned and operated small business.

1 Supporter
Select this reward
50.00 USD
Ring Light! Pledge $50 & save $25

Get the Tik Tok viral pink foldable ring light with 3 phone holders!

"OMG! Best Ring Light Ever!" Light up your life (and your content strategy)

You know you want one. All of your favorite influencers have this way of looking perfect every single time they turn on their camera. No creepy side lighting...ever!

With this foldable ring light that extends to full standing height (5’6”) with 360-degree rotating phone holder, you can create professional content for your personal brand with ease. It’s both adjustable and foldable while giving you ample ports for all your devices, and comes with three light modes (warm, cool, neutral) with adjustable brightness.

Plus, did we mention that it has 3 phone holders? Use it to hold multi-devices, or our traveler power bank to turn it into a self-powered multi-charging ring light kit. Now, go make that Tik Tok / reel with confidence.

* Ring light only - does not include traveler power bank or retractable 3-port USB keychain

500 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Pledge any $ you want and help us make our (FUN)ctional lifestyle dream come true! Support a female & AAPI-owned and operated small business.

1 Supporter
Select this reward
50.00 USD
Ring Light! Pledge $50 & save $25

Get the Tik Tok viral pink foldable ring light with 3 phone holders!

"OMG! Best Ring Light Ever!" Light up your life (and your content strategy)

You know you want one. All of your favorite influencers have this way of looking perfect every single time they turn on their camera. No creepy side lighting...ever!

With this foldable ring light that extends to full standing height (5’6”) with 360-degree rotating phone holder, you can create professional content for your personal brand with ease. It’s both adjustable and foldable while giving you ample ports for all your devices, and comes with three light modes (warm, cool, neutral) with adjustable brightness.

Plus, did we mention that it has 3 phone holders? Use it to hold multi-devices, or our traveler power bank to turn it into a self-powered multi-charging ring light kit. Now, go make that Tik Tok / reel with confidence.

* Ring light only - does not include traveler power bank or retractable 3-port USB keychain

500 Left
0 Supporters
Select this reward