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Coffee Roasters need a coffee shop

Taking our coffee next level into a full operational café space

$2,215
pledged of$75,000 goal
22
0Days Left

Project Description

“Create a space to grow our community though our passion of coffee.”

 

Hi, we are Elliott & Murrey Coffee Roasters. We are a Women-Owned Coffee Roasting Business located here in Hillsboro, Oregon. We bring coffee from Central and South America, Africa, and Indonesia to create a unique, delicious cup of coffee using high quality specialty coffees from around the world. We roast our coffee with passion and knowing that there is quality in every cup.

I’m Keri Elliott Owner and Head Roaster for Elliott & Murrey Coffee Roasters. I started Elliott & Murrey back in July 2019 when I was a home coffee roaster using a cast iron skillet and an air popcorn machine. Learning and understanding the roasting process sparked a fire in me, and I knew that the amazing coffee I roasted at home for myself and my family is something I wanted to share with others.

Quickly I found my customer base through a network of Mom Owned Business owners who saw the potential of Elliott & Murrey. I was selling my coffee beans online though my website in my home while I was roasting coffee in a co-roasting facility in SE Portland. My business was taking off and got a lot of amazing feedback from friends and family who enjoyed the coffee and from there I knew that this could evolve into something bigger.

In January 2020 I met with my friends and talked about co-sharing our own place to roast and grow our businesses. I was able to secure a space in Hillsboro in a business park and we started our work to build out the space for our roastery. During March of 2020 we were about to start construction until the stay-at-home order was implemented. Fortunately, we were able to finish our build out and open our doors in July 2020.  Since then, we have met some amazing people along the way and expanded our customer base and got to know many community members.

 

Now, we have hit a plateau with our expansion, and this is where we would need your support.

 

Our vision is to satisfy the growing demand of coffee though the new and emerging avenues while maintaining our roots.

In our roastery we have the space to roast our coffee beans, but we are limited to a small café space. Our location is 1500 sq ft. in total. But our café & retail area is only 500 sq ft. which limits our foot traffic. The limited space also impacts our ability to not only be visible to the public, but also doesn’t allow for expansion of a food program, seating, and other guest accommodations like other stand-alone cafés would be able to. Having a coffee and happy hour program, we would be able to offer a variety of foods to our patrons which include a breakfast and lunch menu that would include sandwiches, salads, bakery items, and other ready to drink and eat items. 

 

We created an idea of a coffee café space to expose and expand our brand into this café retail concept. With this concept it allows opportunities to grow our current customer base, create wholesale opportunities and grow our e-commerce presence. Attraction is key when it comes to creating revenue along with foot traffic. That is why we have decided to create a brand from Elliott & Murrey that operates under a different name that would get people excited and intrigued. 

The theme

We want to bring the specialty coffee scene from Portland into the Metro area that is different than any other shop. The theme would be based on Southern California places such as Los Angeles, San Diego and Anaheim California which brings forth a cool, electric, beach vibe with a little bit of grunge and punk rock thrown into the mix.

 

When we roast coffee from different regions of the world, we have customers that have connections to the coffee because it reminds them of home. Just like how we source our coffee, we want to make a space that many people can feel connected, a home away from home. I know not everyone is from California, but we don’t want to be the norm, we want to be the evolution of our space.

Our target audience within this area would be:

  • Men & Women ages 25-65
  • Young families
  • Businesspeople
  • Coffee Enthusiasts
  • Local shoppers

Our goal is to raise enough working capital to secure a location within the West Portland Metro area that is visible on the streets and with lots of foot traffic.

We would also allocate the funds to budget for:

  • Advertising
  • Equipment Purchasing
  • Payroll
  • Food Program
  • Construction
  • Permits
  • Cost of Goods

 

We would like to roll out this plan out by Spring 2022. We want to make sure that we budget, allocate and research all the things necessary to make this project a reality. 

 

 

 

 

 

 

 

Our Team

Keri Elliott - Founder and Head Roaster

Keri has a background of being a manager and Barista for Starbucks Coffee with over 4 years of experience and currently runs Elliott & Murrey Coffee Roasters. Keri's unique, vibrant personality is what make the brand different than any other roaster in the Pacific Northwest. 

Ryan Parent - Operations Manager

Ryan has been a part of the Elliott & Murrey Family since May 2021. He is trained in Specialty Coffee and has always had a passion for Coffee Roasting. Having been trained in specialty coffee shops such as Coava and Stumptown in Portland, Ryan aims to provide the best coffee tasting experience as soon as you walk through the door. He is Keri’s right-hand and would lead the role of overseeing the operations of the café along with Keri to ensure that customers are leaving happy, daily operations are being completed and training is thorough. 

 

 

We want to thank each and every one of you for your financial donations towards our project and look forward to serving you now and into our space in the future!

 

 

 

 

 

Updates

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James Bonacci
09/17/2021
Coffee Brewer's Delight
$50
Terina Kuchs
09/17/2021
Monetary Contribution
$275
Terina Kuchs
09/17/2021
Coffee + Mug
$25
Heini Tallent
09/15/2021
Monetary Contribution
$25
09/11/2021
Coffee Brewer's Delight
$50
Jessica Johns
09/11/2021
Coffee + Mug
$25
Laura Hatch
09/11/2021
Coffee + Mug
$25
Cheryl Bowman
09/10/2021
Coffee + Mug
$25
Christi Dodge
09/10/2021
Coffee + Mug
$25
Courtney Parrish
09/10/2021
Monetary Contribution
$75
Monetary Contribution

Just Because I Care

7 Supporters
Select this reward
5.00 USD
Stickers!

Get some cool Stickers as a thank you!

0 Supporters
Select this reward
25.00 USD
Coffee + Mug

Thanks for the contribution! We will hook you up with a

  • 12oz bag of coffee
  • Elliott & Murrey mug
  • Stickers!
94 Left
6 Supporters
Select this reward
50.00 USD
Coffee Brewer's Delight

 

  • 2 Lbs of Elliott & Murrey Coffee
  • 1 T Shirt
  •  1  Elliott & Murrey Mug

Plus Stickers!

 

2 Left
8 Supporters
Select this reward
100.00 USD
6 Month Coffee Subscription Plan 2 bags

Enjoy a 6 month subscription plan 

we would send you 2 - 12 oz bags of coffee for 6 months shipped directly to your door. including the reward tiers below

1 Supporter
Select this reward
1,000.00 USD
Private Coffee tasting + Tour

This reward would include a private tour of our roasting facility that would include

  • 1 on 1 Roasting session with Keri and learn about how coffee is roasted
  • 1 on 1 Private coffee tasting with various single origin coffees 

This plus the tiers below are included

5 Left
0 Supporters
Select this reward
5,000.00 USD
Chocolate + Coffee

Love Chocolate ? Same here!

  • You plus 10 of your guest can enjoy a chocolate and coffee paring privately at our roastery 
  • Free 1 Lb bag of coffee for you and your guest to take home
  • Lower tier packages included
3 Left
0 Supporters
Select this reward
10,000.00 USD
In your Honor

For this donation we will create a drink and name it in your honor and have it on our menu

2 Left
0 Supporters
Select this reward
50,000.00 USD
Whoa, Dude....

This reward would include all the bottom tier programs AND include naming our ESPRESSO MACHINE after YOU! 

0 Supporters
Select this reward

About the Entrepreneur

Hillsboro, OR
Created 1 Campaign
Business Services

Rewards

Monetary Contribution

Just Because I Care

7 Supporters
Select this reward
5.00 USD
Stickers!

Get some cool Stickers as a thank you!

0 Supporters
Select this reward
25.00 USD
Coffee + Mug

Thanks for the contribution! We will hook you up with a

  • 12oz bag of coffee
  • Elliott & Murrey mug
  • Stickers!
94 Left
6 Supporters
Select this reward
50.00 USD
Coffee Brewer's Delight

 

  • 2 Lbs of Elliott & Murrey Coffee
  • 1 T Shirt
  •  1  Elliott & Murrey Mug

Plus Stickers!

 

2 Left
8 Supporters
Select this reward
100.00 USD
6 Month Coffee Subscription Plan 2 bags

Enjoy a 6 month subscription plan 

we would send you 2 - 12 oz bags of coffee for 6 months shipped directly to your door. including the reward tiers below

1 Supporter
Select this reward
1,000.00 USD
Private Coffee tasting + Tour

This reward would include a private tour of our roasting facility that would include

  • 1 on 1 Roasting session with Keri and learn about how coffee is roasted
  • 1 on 1 Private coffee tasting with various single origin coffees 

This plus the tiers below are included

5 Left
0 Supporters
Select this reward
5,000.00 USD
Chocolate + Coffee

Love Chocolate ? Same here!

  • You plus 10 of your guest can enjoy a chocolate and coffee paring privately at our roastery 
  • Free 1 Lb bag of coffee for you and your guest to take home
  • Lower tier packages included
3 Left
0 Supporters
Select this reward
10,000.00 USD
In your Honor

For this donation we will create a drink and name it in your honor and have it on our menu

2 Left
0 Supporters
Select this reward
50,000.00 USD
Whoa, Dude....

This reward would include all the bottom tier programs AND include naming our ESPRESSO MACHINE after YOU! 

0 Supporters
Select this reward