Chapter and Quills a cozy welcoming space

At Chapter and Quills we blend the cozy charm of a bookstore with the lively atmosphere of a bar, creating a unique space where literature lovers and social enthusiasts can come together.  Our mission is to foster a community of curious minds and spirited conversations by offering a carefully curated selection of books alongside a diverse menu of beverages.  We strive to be a welcoming haven for those seeking knowledge, connection, and a good time.

Chapter and Quills is here to provide a community space: A venue for book readings, signings, and literary events; Social Hub: A relaxed atmosphere for socializing over drinks;  Study/Work Area: A quiet, comfortable place for students and professionals to read, study, or work;  Unique Experience: A novel concept that differentiates from traditional bookstores and bars. 

Newport News, VA, offers an interesting and unique opportunity for a bookstore-bar-coffee shop hybrid. It’s a city with a population of around 180,000 and a significant number of residents working in industries like defense, healthcare, and education, which could provide a steady customer base.

1. Local Demographics & Population

• Population: With a population of around 180,000 in Newport News and over 1.7 million in the Hampton Roads area, you have access to a broad regional customer base.
• Median Age: The median age is around 36 years, with a good mix of younger professionals, families, and older individuals. This demographic is generally receptive to new experiences like a bookstore bar-coffee shop.
• Education and Income: About 30% of the population holds a bachelor’s degree or higher, and the median household income is around $60,000, which is slightly below the national average but still sufficient for discretionary spending on books, coffee, and social activities.
• Tourism: Newport News is part of the Hampton Roads metropolitan area, home to historical sites, museums, and waterfront attractions. While Newport News itself might not be a major tourist destination like nearby Williamsburg or Norfolk, the region attracts tourists who might be interested in a cozy, local bookstore-cafe-bar hybrid.

2. Economic and Industry Landscape

• Defense & Military: Newport News is home to large employers like Huntington Ingalls Industries, which operates the Newport News Shipbuilding, and Fort Eustis, a U.S. Army base. Military personnel, retirees, and defense industry workers could provide a consistent market for your business, especially during off-hours when they are looking for relaxation spots.
• Healthcare: With facilities like the Riverside Regional Medical Center, the city has a sizable healthcare workforce that may enjoy a convenient space for work, relaxation, and socializing during breaks.

Education: Nearby Christopher Newport University (CNU), with over 5,000 students, provides a youthful, college-educated crowd who might be attracted to a comfortable study and hangout environment. These students are prime candidates for coffee and book lovers, and in the evenings, they could shift toward the bar side of things

The bookstore industry has faced significant challenges with the rise of digital media and online retailers. However, niche and independent bookstores have seen a resurgence due to a focus on community engagement, unique experiences, and specialized offerings. Combining a bookstore with a bar offers a differentiated experience that can attract diverse customer segments. 

Funding will be used for a licensing, permits, books, equipment, marketing, and operating expenses.  I'm starting this business from scratch and have will be building a team from scratch as well.  Currently because my business is not operating I am currently the only employee.

I want to thank you all for your consideration.  My goal is to simply have a nice relaxing business that parents, and hard-working people can come and unwind without the chaos of a nightclub and smokey rooms.