Chandelier By NK — Fun Acrylic Decor

THE IDEA

Chandelier By NK, a modern acrylic decor company, was founded in 2014. It started as an idea to create an easy, chic chandelier without lights. The idea of making a chandelier and then flipping it on it's head and redefining it was so much fun! We began with two lines: the Fancy and the Octopus Chandelier. The chandeliers were a new concept and we garnered a lot of press and praise. We began to grow our customer base through that and were able to see what was working and selling. Truthfully, it exceeded our expectations! We then partnered with an investor in late 2014, who helped seed our first inventory run — making our products abroad. Before that, each one was made individually and costs were very high. The chandeliers started selling online and we collaborated with party stylists, interior designers and retail to build our brand.  In the last few years, our focus has been on selling the inventory and creating a strong fan base. We are now at a critical growth point and know we need to innovate and expand beyond our two lines.

THE CHANDELIERS

What makes our acrylic chandeliers unique and one-of-a-kind is the design. We pair modern, chic designs with bright colors and crystals. Acrylic is such a fun medium to work with! It's luminescent and bold. With freedom from lights, the chandeliers can be hung anywhere you can position a hook or wire. Acrylic can work both inside or outside, which frees up your creativity. Future designs include a heart, a diamond, skull and a cloud with lightning bolts. New acrylics we are dying to use are gold and rose gold! We also want to bring back our sold out mirror metallic and white acrylic. We take designing seriously — but we don't think decor should be serious. It really only takes a few minutes to hang the chandeliers to achieve a new look. The great part about the chandeliers is that they fold flat. When in use, they slot together and are held by two s hooks at the top. We recommend using fishing wire for the full effect: creating the illusion the chandeliers are hanging from thin air. Fun, right?

FUND GOALS

The immediate goal is to attend a trade show in early 2018 (ATL Gift Show or NY NOW) where we can showcase our products in front of a larger audience. The funds we hope to raise will help us buy a space and design a booth. The focus at the show will be in retaining purchase orders — so we can turn to our manufacturer to start production. Our secondary goal is also to put a deposit down to start production, along with purchase orders from trade show (our manufacturer requires a minimum of 500 for one chandelier color/design.)

Financial Need:

1. $5,000 for a trade show booth and space at show (including marketing materials)

Our goal is to grow this business into a lifestyle decor company — offering modern decor with a twist. In order to maintain the brand and continue to expand out we must be able to grow our offerings beyond two lines. This includes enhancing our existing lines with new acrylics and replenishing sold out acrylics (that even today, as we are writing this, are being asked for.) We have worked very hard for 3 years — selling our chandeliers, building a name and creating an experience. Chandelier By NK will continue to strive for excellence in customer service and innovative design. We want to spread happy into the world through our colorful chandeliers.

THANK YOU SO MUCH

We would love your support to help fund our dreams. (A little side note: This is Nicole. I started this dream at 40, after a small monetary gift came from a beloved Uncle who passed. I had recently had an IVF fail, and instead of wallowing in despair, I turned that passion of an idea — into a product. I truly believe we can do anything in life with some help, passion and a belief in your dreams.)