CHABELLA PRE-SALE TRUNKSHOW
Sustainable, multi-wear, multi-seasonal womenswear. Rethinking how we design, make, and consume fashion.

Project Description
**If viewing from your phone, please select "Rewards" in the overhead bar to see the pledging options.**
We are a sustainable womenswear brand, for fashion-forward and socially conscious women. We strike the balance between style and sustainability based on the belief that fashion shouldn’t exist at the expense of our planet or its people, and in turn, that we don't have to sacrifice style to be sustainable. Let's rethink fashion together.
Why we’re crowdfunding:
To support our on-demand production efforts.
This means we’re producing in small batches instead of large quantities that lead to waste.
You can be sure that what you’re getting is a garment that has been made specially for you instead of something that’s been sitting on inventory for months.
We are self-funded. Start-up costs have been allocated to launch the brand. Funding from this pre-sale will be reinvested to grow the business and used to fund our first production round.
We hope to have your backing while gifting yourself or a loved one something beautiful in the process!




INTRODUCING OUR TWO SIGNATURE STYLES






CHOOSE FROM TWO ZIP-UP INTERCHANGEABLE SLEEVES

BUY BETTER, WEAR IT MORE




Updates
The Campaign FAQs
FIT/SIZE GUIDE


MATERIALS + GARMENT CARE
Our garments are made to live a long life. Caring for them mindfully, will ensure longer wear. We recommend spending a minute or two reviewing the care instructions included with your garment.
- 100% Cotton | 100% Organic Cotton (white color way only)
- Machine wash cold or can be dry cleaned
- Dry on hanger
- Iron at low cotton setting: 204 C/400 F or steam



RISKS
Currently, the CHABELLA label is exclusively self-funded and requires collaborative effort, hard work and determination on the part of all involved.
The risks associated with this project are those of any new business. Being independently funded also means very little (if any!) sleep and hard physical labor. While there are risks there are also many opportunities for growth and success, given the necessary resources.
There are many challenges that could arise when creating a collection and showcasing the end product. Careful planning has taken place to ensure that all bases are covered, however, as with any business venture there are always risks.
SHIPMENT
Getting our products into your hands means more opportunities for valuable feedback from our customers. Delivery of rewards on a timely basis is of the utmost importance, both for your benefit and ours.
Slow Fashion: As a slow fashion company, our garments are made to order. Please allow 4-6 weeks to receive your order once the campaign closes. Items will be shipped via US mail. We have incorporated prizes that are all part of the process of creating the collection and the end result.
A system is in place to plan for unforeseen demand. With the exception of the fabric, all of the materials utilized in the collections are supplied from NYC’s Garment District’s local suppliers. Our production is also based in NYC's Garment District.
Direct access to suppliers and factories is a big plus in ensuring that product is made and delivered in a timely fashion.
We chose IFW's incredible platform because we believe in the power of community. We are grateful for the opportunity to launch our products here.
With hard work and determination, anything is possible. We will be sure to send regular updates about our progress to all backers and keep you posted about what’s going on. Please feel free to drop a note any time with questions or concerns: [email protected].



$206.75
$275
DESCRIPTION: CAMISA Convertible Button-up Shirt with Interchangeable Sleeves
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"
An updated take on a classic silhouette. This button-up shirt is tailored for a relaxed fit with neatly curved hems. The convertible overlay that can be worn loose or tied at the waist for a more fitted look. The interchangeable sleeves can be removed entirely for a sleeveless look or switched for one of our two sleeve options for a completely different look. *We recommend wearing skin tone undergarments especially with our white garments.
- Choose your sleeve from the two options below:
- Straight Sleeve
- Bishop Sleeve
- Option to purchase an additional sleeve style. See “Sleeve Reward”
- Multi-Wear - Day to night, work or weekend
- Mid-weight, non-stretchy fabric
- Model is 175cm/ 5'9" and is wearing a US 6
- Made in NYC
SIZES (See our Fit Guide under the FAQ Tab):
0-2, XS
4-6, S
8-10, M
12-14, L
16, XL
18, 2XL
COLORS: White, Black, Striped Parisian Blue, Dust Pink
MATERIAL + CARE: (see our FAQ Tab for more)
100% Cotton
100% Organic Cotton (White only)
Machine wash or can be dry cleaned
Dry on hanger
Iron at low cotton setting: 204 C/400 F or steam
OEKO-TEX 100 / REACh Certified
Slow Fashion: As a slow fashion company, our garments are made to order. Please allow 4-6 weeks to receive your order once the campaign closes.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution of your choice.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

$280 $375
DESCRIPTION: VESTIDO Convertible Button-up ShirtDress with Interchangeable Sleeves
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"
Our version of the classic shirtdress. Tailored for a relaxed fit, featuring pockets and neatly curved hems. The convertible overlay that can be worn loose or tied at the waist for a more fitted look. The interchangeable sleeves can be removed entirely for a sleeveless look or switched for one of our two sleeve options for a completely different look. *We recommend wearing skin tone undergarments especially with our white garments.
- Choose your sleeve from the two options below:
- Straight Sleeve
- Bishop Sleeve
- Option to purchase an additional sleeve style. See “Sleeve Reward”
- Multi-Wear - Day to night, work or weekend
- Mid-weight, non-stretchy fabric
- Model is 175cm/ 5'9" and is wearing a US 6
- Made in NYC
SIZES (See our Fit Guide under the FAQ Tab):
0-2, XS
4-6, S
8-10, M
12-14, L
16, XL
18, 2XL
COLORS: White, Black, Striped Parisian Blue, Dust Pink
MATERIAL + CARE: (see our FAQ Tab for more)
100% Cotton
100% Organic Cotton (White only)
Machine wash or can be dry cleaned
Dry on hanger
Iron at low cotton setting: 204 C/400 F or steam
OEKO-TEX 100 / REACh Certified
Slow Fashion: As a slow fashion company, our garments are made to order. Please allow 4-6 weeks to receive your order once the campaign closes.

$405 $539
Includes Our Two Signature Pieces
- The CAMISA Button-Up Shirt and the VESTIDO Shirtdress
See individual reward card for detailed information on each item.
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"
Option to purchase an additional sleeve style. See “Sleeve Reward”
SIZES (See our Fit Guide under the FAQ Tab):
0-2, XS
4-6, S
8-10, M
12-14, L
16, XL
18, 2XL
COLORS: White, Black, Striped Parisian Blue, Dust Pink
Thank you! Gracias! We will be sending you a link to two curated playlists with sounds that inspired the collection.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

Set of 3 "Retazos" Scrunchies made with fabric scraps in the same colorways as our garments. PLUS DAY/NIGHT Playlists

CHABELLA Baseball Cap
An adjustable cotton-twill baseball hat in black. It features a pre-curved bill, cloth strap and an antique brass slide buckle closure with tuck-in grommet for a close, comfortable fit. An embroidered CHABELLA logo in contrast white stitching at the center front serves as a subtle touch of elevated branding. One size fits most.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

Option to purchase additional sleeves.
- Straight Sleeve with 4.5" Cuff and 3 buttons
- Bishop Sleeve 2.25" Cuff and 1 button
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"

ONE NEW YORK PHOTO PRINT & CHABELLA BASEBALL CAP
Photo print featured titled: "East River Dreams" 2017
*Please specify print name in the comment box when purchasing.
Your choice of ONE original photography print of New York City landscapes featuring NYC bridges. Choice titles: “No Sleep Till Brooklyn,” “East River Dreams,” and “Bridge in the Clouds.”
Bridges have a special symbolism as a symbol of unity and strength. Both incredibly relevant sentiments to the world we currently live in.
Alberto Giaimo is not only the amazing artist behind our beautiful COLECCIÓN No. 1 campaign but a multidisciplinary artist whose work spans across different photography genres from fashion, art, lifestyle, and architectural landscapes. His work is a reflection of his love of contemporary art, architecture and his life as an artist in NYC. I invite you to view and learn more about his work @alberto.media.

ONE NEW YORK PHOTO PRINT AND CHABELLA BASEBALL CAP
Photo print featured titled: "No Sleep Till Brooklyn" 2017
*Please specify print name in the comment box when purchasing.
Your choice of ONE original photography print of New York City landscapes featuring NYC bridges. Choice titles: “No Sleep Till Brooklyn,” “East River Dreams,” and “Bridge in the Clouds.”
Bridges have a special symbolism as a symbol of unity and strength. Both incredibly relevant sentiments to the world we currently live in.
Alberto Giaimo is not only the amazing artist behind our beautiful COLECCIÓN No. 1 campaign but a multidisciplinary artist whose work spans across different photography genres from fashion, art, lifestyle, and architectural landscapes. His work is a reflection of his love of contemporary art, architecture and his life as an artist in NYC. I invite you to view and learn more about his work @alberto.media.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

TWO NEW YORK PHOTO PRINTS & CHABELLA BASEBALL CAP
Photo print featured titled: "Bridge in the Clouds" 2017
*Please specify print name in the comment box when purchasing.
Your choice of TWO original photography prints of New York City landscapes featuring NYC bridges. Choice titles: “No Sleep Till Brooklyn,” “East River Dreams,” and “Bridge in the Clouds.”
Bridges have a special symbolism as a symbol of unity and strength. Both incredibly relevant sentiments to the world we currently live in.
Alberto Giaimo is not only the amazing artist behind our beautiful COLECCIÓN No. 1 campaign but a multidisciplinary artist whose work spans across different photography genres from fashion, art, lifestyle, and architectural landscapes. His work is a reflection of his love of contemporary art, architecture and his life as an artist in NYC. I invite you to view and learn more about his work @alberto.media.
Rewards

$206.75
$275
DESCRIPTION: CAMISA Convertible Button-up Shirt with Interchangeable Sleeves
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"
An updated take on a classic silhouette. This button-up shirt is tailored for a relaxed fit with neatly curved hems. The convertible overlay that can be worn loose or tied at the waist for a more fitted look. The interchangeable sleeves can be removed entirely for a sleeveless look or switched for one of our two sleeve options for a completely different look. *We recommend wearing skin tone undergarments especially with our white garments.
- Choose your sleeve from the two options below:
- Straight Sleeve
- Bishop Sleeve
- Option to purchase an additional sleeve style. See “Sleeve Reward”
- Multi-Wear - Day to night, work or weekend
- Mid-weight, non-stretchy fabric
- Model is 175cm/ 5'9" and is wearing a US 6
- Made in NYC
SIZES (See our Fit Guide under the FAQ Tab):
0-2, XS
4-6, S
8-10, M
12-14, L
16, XL
18, 2XL
COLORS: White, Black, Striped Parisian Blue, Dust Pink
MATERIAL + CARE: (see our FAQ Tab for more)
100% Cotton
100% Organic Cotton (White only)
Machine wash or can be dry cleaned
Dry on hanger
Iron at low cotton setting: 204 C/400 F or steam
OEKO-TEX 100 / REACh Certified
Slow Fashion: As a slow fashion company, our garments are made to order. Please allow 4-6 weeks to receive your order once the campaign closes.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution of your choice.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

$280 $375
DESCRIPTION: VESTIDO Convertible Button-up ShirtDress with Interchangeable Sleeves
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"
Our version of the classic shirtdress. Tailored for a relaxed fit, featuring pockets and neatly curved hems. The convertible overlay that can be worn loose or tied at the waist for a more fitted look. The interchangeable sleeves can be removed entirely for a sleeveless look or switched for one of our two sleeve options for a completely different look. *We recommend wearing skin tone undergarments especially with our white garments.
- Choose your sleeve from the two options below:
- Straight Sleeve
- Bishop Sleeve
- Option to purchase an additional sleeve style. See “Sleeve Reward”
- Multi-Wear - Day to night, work or weekend
- Mid-weight, non-stretchy fabric
- Model is 175cm/ 5'9" and is wearing a US 6
- Made in NYC
SIZES (See our Fit Guide under the FAQ Tab):
0-2, XS
4-6, S
8-10, M
12-14, L
16, XL
18, 2XL
COLORS: White, Black, Striped Parisian Blue, Dust Pink
MATERIAL + CARE: (see our FAQ Tab for more)
100% Cotton
100% Organic Cotton (White only)
Machine wash or can be dry cleaned
Dry on hanger
Iron at low cotton setting: 204 C/400 F or steam
OEKO-TEX 100 / REACh Certified
Slow Fashion: As a slow fashion company, our garments are made to order. Please allow 4-6 weeks to receive your order once the campaign closes.

$405 $539
Includes Our Two Signature Pieces
- The CAMISA Button-Up Shirt and the VESTIDO Shirtdress
See individual reward card for detailed information on each item.
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"
Option to purchase an additional sleeve style. See “Sleeve Reward”
SIZES (See our Fit Guide under the FAQ Tab):
0-2, XS
4-6, S
8-10, M
12-14, L
16, XL
18, 2XL
COLORS: White, Black, Striped Parisian Blue, Dust Pink
Thank you! Gracias! We will be sending you a link to two curated playlists with sounds that inspired the collection.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

Set of 3 "Retazos" Scrunchies made with fabric scraps in the same colorways as our garments. PLUS DAY/NIGHT Playlists

CHABELLA Baseball Cap
An adjustable cotton-twill baseball hat in black. It features a pre-curved bill, cloth strap and an antique brass slide buckle closure with tuck-in grommet for a close, comfortable fit. An embroidered CHABELLA logo in contrast white stitching at the center front serves as a subtle touch of elevated branding. One size fits most.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

Option to purchase additional sleeves.
- Straight Sleeve with 4.5" Cuff and 3 buttons
- Bishop Sleeve 2.25" Cuff and 1 button
Please specify your preferred size, color AND sleeve choice on the comment box when you choose your reward. Example: "Size 6, White, Straight Sleeve"

ONE NEW YORK PHOTO PRINT & CHABELLA BASEBALL CAP
Photo print featured titled: "East River Dreams" 2017
*Please specify print name in the comment box when purchasing.
Your choice of ONE original photography print of New York City landscapes featuring NYC bridges. Choice titles: “No Sleep Till Brooklyn,” “East River Dreams,” and “Bridge in the Clouds.”
Bridges have a special symbolism as a symbol of unity and strength. Both incredibly relevant sentiments to the world we currently live in.
Alberto Giaimo is not only the amazing artist behind our beautiful COLECCIÓN No. 1 campaign but a multidisciplinary artist whose work spans across different photography genres from fashion, art, lifestyle, and architectural landscapes. His work is a reflection of his love of contemporary art, architecture and his life as an artist in NYC. I invite you to view and learn more about his work @alberto.media.

ONE NEW YORK PHOTO PRINT AND CHABELLA BASEBALL CAP
Photo print featured titled: "No Sleep Till Brooklyn" 2017
*Please specify print name in the comment box when purchasing.
Your choice of ONE original photography print of New York City landscapes featuring NYC bridges. Choice titles: “No Sleep Till Brooklyn,” “East River Dreams,” and “Bridge in the Clouds.”
Bridges have a special symbolism as a symbol of unity and strength. Both incredibly relevant sentiments to the world we currently live in.
Alberto Giaimo is not only the amazing artist behind our beautiful COLECCIÓN No. 1 campaign but a multidisciplinary artist whose work spans across different photography genres from fashion, art, lifestyle, and architectural landscapes. His work is a reflection of his love of contemporary art, architecture and his life as an artist in NYC. I invite you to view and learn more about his work @alberto.media.
It's the thought that counts, and we're grateful you thought of us!
Here's another way you can be part of the journey and contribute to our mission to create sustainable womenswear and rethink fashion with a monetary contribution.
Your monetary gift today will help us with:
- Production costs (on-demand)
- Develop Additional Styles
- Raw materials
- Operations, sales and marketing costs

TWO NEW YORK PHOTO PRINTS & CHABELLA BASEBALL CAP
Photo print featured titled: "Bridge in the Clouds" 2017
*Please specify print name in the comment box when purchasing.
Your choice of TWO original photography prints of New York City landscapes featuring NYC bridges. Choice titles: “No Sleep Till Brooklyn,” “East River Dreams,” and “Bridge in the Clouds.”
Bridges have a special symbolism as a symbol of unity and strength. Both incredibly relevant sentiments to the world we currently live in.
Alberto Giaimo is not only the amazing artist behind our beautiful COLECCIÓN No. 1 campaign but a multidisciplinary artist whose work spans across different photography genres from fashion, art, lifestyle, and architectural landscapes. His work is a reflection of his love of contemporary art, architecture and his life as an artist in NYC. I invite you to view and learn more about his work @alberto.media.