C415No1 from COEUR415

Hello beloved friends, family and community! We are so thrilled to announce our fundraiser for COEUR415's very first capsule collection entitled, C415N°1, which will be premiered as a showroom at the grand opening in August.

This is an invitation to become a community stakeholder and make deep contributions to something truly special and groundbreaking. By doing so, you hold a stake in the COEUR415 brand. This is an opportunity to reinvigorate the dormant, yet infectious creativity and distinctly rich culture that once drew the world—of every background, class and culture—to our shores. More specifically, this is an opportunity to make history in honoring those ancestors—descendants of Black slaves—who came to San Francisco to participate in the "American dream". In this case, it is our founder’s grandparents' spirit and hard work toward the dreams they never got to see through, which is honored through the identity of COEUR415 and our new retail space in the historic Westfield San Francisco Centre. This is for them: John Louis and Maryjane East.

Your most generous contribution will go toward product design and development, local manufacturing (this is really huge, since our garment district lives, but is nearly extinct), and marketing and promoting the collection that will be launched at our grand opening—plus all the personnel required to make this dream disrupt every corner of the city.

Our lofty goal is to raise $20,000 by August 30th—this is an enormous lift to pull off in such a short amount of time, but if anything is true, it is the power of our extraordinary community, plus your belief in COEUR415 reaching optimal success. Our hearts truly hope that you feel how grateful our team is for being part of this beautiful venture and ask that you to come along for the ride.

With deep gratitude,

- Squad415