BIPOC Scholarship Fund
Together we can amplify the voices of Black entrepreneurs, giving them an equal opportunity to start and scale the business of their dreams.

Project Description
About Me

Hi! My name is Chloe Urquhart. I am a social media and business coach. I help female entrepreneurs and coaches create irresistible offers, nail down their messaging, go-to-market, and start making consistent 5-figure months.
I started my business three years ago after being laid off from my corporate marketing job. After the layoff, I put myself out there on social media to promote myself as a consultant. Within the first month, I had signed 6 clients and now I teach other women how to do the same!
Why I need your help
There has been an incredible increase in awareness shining down on the black community. I will be the first to admit, I was naive and uneducated in the privilege white people have, particularly in starting and owning businesses. I want to assist in providing support to women of color, giving them the same opportunity I was given when starting my business. I want to provide unconditional support and amplify their voices, so they not only have an equal opportunity to succeed but so they also have the opportunity to create impact in their client's lives.
The average annual sales for businesses owned by black women was $27,752 compared to $170,587 for white women.
This is a PROBLEM. And I need your help to change this.
I recently started a scholarship opportunity to personally fund the admission of two Black female entrepreneurs in my coaching program, but after receiving an overwhelming response of 100% qualified candidates, I realized there are so many other women who need my support... and that's where you come in.
I currently have 7 applications of qualified women, who all deserve to be in my coaching program. The funds raised from this foundation will allow me to accept all 7 women and open up an additional 3 spots, as opposed to limiting this opportunity to only two spots.
Here is a breakdown of what the women in my 3-month intensive coaching program will get:
- 6, 90-minute training sessions
- 6, 60-minute live office-hours
- 3, 60-minute guest-expert training sessions
- 1, 60-minute 1:1 breakthrough session
- Unlimited access and support from me via private Slack channel for 3 months
- Lifetime access to a resource vault which is updated regularly
- Lifetime access to community FB group
Where your money will go
Your generous donation will help pay for the enrollment of 8 women. By financially supporting these women, you're giving them an opportunity to receive exclusive coaching by me, which will allow them to start and scale their businesses so they can begin charging their worth.
Why I'm qualified to coach
- Worked for various corporate marketing firms for 5+ years
- Inbound marketing certified
- Business development experience
- Strategic mindset
- Experienced helping dozens of female entrepreneurs
- My coaching has resulted in $40k+ launches and consistent $10k months
Updates
The Campaign FAQs
When does the coaching program start?
- June 16th, 2020
How many women will be eligible for the scholarship fund?
- 10 total (8 spots will be funded through the IFW campaign, and two posts are funded by me personally)
What is the total cost of the coaching program?
- $2,500
How long is the coaching program?
- 3 months
Can I see a breakdown of the program?
-
WEEK ONE: Owning your craft - Getting clear on what you want to be known for, getting clear on your product and/or service you want to launch or scale
-
WEEK TWO: Identifying your ideal client/target audience - building and attracting DREAM clients
-
WEEK THREE: Structuring your program - Developing the logistics, establishing your supporting freebies, A pricing strategy to position you well & make the value of your offer clear, configuring your timeline, establishing the value
-
WEEK FOUR: Getting visible & creating max impact - getting your message in front of your audience, developing your marketing strategy, pitching yourself/collaboration opportunities - positioning yourself as an industry leader
-
WEEK FIVE: Systems for sanity - The best tools to increase efficiency and income (email, project management, social media planning, collaboration, courses, etc.), creating repeatable systems that can be used launch after launch
-
WEEK SIX: Closing the sale - scheduling discovery calls, creating your elevator pitch, sales training bootcamp, developing professional contracts & invoicing
How many total qualified applications have you received to date?
- As of 6/9/2020: 7
How long will the application stay open?
- Until the end of the campaign. I will allow women to apply late if need-be
Can I read additional information on the program?
- Of course! You can read more info at www.hartmedia.org/vipcoaching








The Hart Media Method is a course designed to teach you specific strategies and methods to attract your ideal clients, automate your business, have sold-out course launches and increase your overall monthly revenue to $10k+ months all through social media.
You can learn more about the details of the course here: https://www.hartmedia.org/thehartmediamethod
**Please allow up to 72 hours to receive access to the course**
Just Because I Care
Learn my 3-step system to your first six figures, in this digital masterclass:
- Mindset
- Strategy
- Visibility
BONUS: Receive my launch playbook!
**Please allow up to 72 hours to receive access to the course**
When you're starting a brand new business, it can be overwhelming to know exactly what steps to take. Whether you're just getting your business off the ground, or you have a bright idea brewing - this digital guide will give you the essential tips to launch and be successful!
**Please allow up to 72 hours to receive access to the course**
This digital guide will show you how to:
-
How to identify and set proper social media goals
-
Getting clear on your "why"
-
Identifying your ideal client
-
Tips to plan content at ease
-
How to review analytics so you know what and when to post
-
What types of content you should post
-
How to determine your personal posting schedule
-
Tips to build your content library
-
Planning & editing toolkit
**Please allow up to 72 hours to receive access to the course**
Rewards
The Hart Media Method is a course designed to teach you specific strategies and methods to attract your ideal clients, automate your business, have sold-out course launches and increase your overall monthly revenue to $10k+ months all through social media.
You can learn more about the details of the course here: https://www.hartmedia.org/thehartmediamethod
**Please allow up to 72 hours to receive access to the course**
Just Because I Care
Learn my 3-step system to your first six figures, in this digital masterclass:
- Mindset
- Strategy
- Visibility
BONUS: Receive my launch playbook!
**Please allow up to 72 hours to receive access to the course**
When you're starting a brand new business, it can be overwhelming to know exactly what steps to take. Whether you're just getting your business off the ground, or you have a bright idea brewing - this digital guide will give you the essential tips to launch and be successful!
**Please allow up to 72 hours to receive access to the course**
This digital guide will show you how to:
-
How to identify and set proper social media goals
-
Getting clear on your "why"
-
Identifying your ideal client
-
Tips to plan content at ease
-
How to review analytics so you know what and when to post
-
What types of content you should post
-
How to determine your personal posting schedule
-
Tips to build your content library
-
Planning & editing toolkit
**Please allow up to 72 hours to receive access to the course**