How to Support This Venture
On the right-hand side of this page (or by hitting the yellow "Fund It" button above if you're on mobile), select the amount you want to contribute and its associated 'thank you gift' (reward).
NOTE: When you select Guest Checkout, you'll be asked to create a password. It's a current glitch, and you can just use "123" (you're not actually creating an account)
Why Support This Venture
Reason #1
Your contribution helps grow a mission-based company that supports families of pregnancy loss.
Avidly Co's flagship product a fair trade, 100% chemical free coffee concentrate with precise caffeine per serving. (Watch the video above for more on the product and problem it solves.)
We operate in a "you buy, we give" model, donating $1 from every bottle of coffee sold to Love, Jessica, a non-profit that helps pay medical bills and funeral expenses after a miscarriage or stillbirth.
We also have an option for personal giving set up on our cart so customers can make private donations to help grieving families too.
Our goal is to donate $1 million — through both product sales and private donations — by the end of 2027. It takes a lot of work and funding to get a company of that size off the ground and growing, but it's worth doing... Did you know consumers spend over $5 trillion online a year? Imagine if all, or even a portion of that, was going to companies that existed for something bigger than them.
Reason #2
Less than 2% (two percent!) of venture capital goes to women-owned businesses. The sad fact is that raising money the traditional way is just harder for women, so crowdfunding is often the best first choice for fueling growth. Plus, a successful crowdfunding campaign proves support for an idea, which helps with future attempts at traditional raises.
How the Funds Will Be Used
Funds received in this campaign will go to customer acquisition — reaching more women and growing our customer base. Because... the more customers we have, the more sales we make. And the more sales we make, the more money we donate.
BY HELPING FUND OUR ABILITY TO ACQUIRE CUSTOMERS AND MAKE SALES, YOU HAVE A DIRECT, POSITIVE IMPACT ON THE LIVES OF FAMILIES COPING WITH MISCARRIAGE & STILLBIRTH.
About the Founder
Suzanne has been in digital marketing for the past 10+ years. In that time, she has learned A LOT about what to do (and not to do) to run a successful ecommerce brand. After the heartbreak of losing her daughter late in pregnancy, she is passionate about growing a business that supports mothers and helps other families coping with the same loss. She is marrying her background and her new drive, and you can help make an impact by backing her startup, Avidly.
Thank you, thank you, thank you.
