the brand.
House of Foster - a modern fragrance house rooted in intention.
the founder.
my name is Selah, Founder + CEO of House of Foster. I turned my combined love of chemistry, architecture, design, and appreciation for raw ingredients into intentional fragrances that are both palate and neuro-pleasing.
the product.
our luxury fragrances don't just smell amazing - they're intentionally designed to impact the olfactory with sensorial rate-of-absorption science.
the stack up.
House of Foster is influenced by notes that remind you of where you've been and introduce you to places you've yet to discover. the mission is to promote fragrance that's methodical, explorative, complex from conception to composition - in a variety of mediums.
here's what sets us apart:
the fans.
House of Foster has shipped to nearly every state - even into Puerto Rico and Canada.
and people are raving:
the goal.
the goal of $30,000 reflects the amount of capital necessary to take House of Foster to the next level:
I. Expansion | I'll start by launching clinical trials for our starting line to ensure we back scientific claims and hit target classifications like organic, cruelty-free, and Dermatologist/OBGYN tested + approved.
II. Team Building | hiring means increased brand support, allowing me to focus on the company's culture + growth as founder, while also using some of the funds for fragrance training and exploration for team members.
III. Studio | the build out of the new studio will feature a dedicated lab space for in-house production and work areas that facilitate collaboration - with a concierge lounge just for collaborations.
IV. Sourcing | mirroring a farm-to-table concept, I'll allocate funds to invest in fresh local farmers, sustainable suppliers, innovative lab samples, and partnerships with offset emissions programs.
V. Market Reach | the remaining funds will be used for media + pr relations as well as travel and speaking engagement support to spread the brand message of functional fragrance even further.
the blueprints.
along with the expansion of House of Foster as a whole, here are a couple other big projects to look forward to:
the rewards.
the rewards reflect collaborations that I believe really speak to the foster culture:
thank you.
say hello + follow along:
@thehofofficial on IG | www.thehouseoffoster.com | concierge@thehouseoffoster.com
credits:
campaign cover (product photography) - Kate Sweeney Photography | exclusive sweatshirt artist - Tobi De'Ja Nicol Ewing X Uprightpress | foster keychain - RacquelRene x TowerPress | campaign video edited by the amazing IFUNDWOMEN Production Team / campaign written + shot by Selah(founder + CEO)
House of Foster, LLC
