modern, intentional fragrance for all.
House of Foster is a modern fragrance house rooted in intention, on a mission to positively provoke the senses with neuro-science.
Project Description
the brand.
House of Foster - a modern fragrance house rooted in intention.
the founder.
my name is Selah, Founder + CEO of House of Foster. I turned my combined love of chemistry, architecture, design, and appreciation for raw ingredients into intentional fragrances that are both palate and neuro-pleasing.
the product.
our luxury fragrances don't just smell amazing - they're intentionally designed to impact the olfactory with sensorial rate-of-absorption science.
the stack up.
House of Foster is influenced by notes that remind you of where you've been and introduce you to places you've yet to discover. the mission is to promote fragrance that's methodical, explorative, complex from conception to composition - in a variety of mediums.
here's what sets us apart:
the fans.
House of Foster has shipped to nearly every state - even into Puerto Rico and Canada.
and people are raving:
the goal.
the goal of $30,000 reflects the amount of capital necessary to take House of Foster to the next level:
I. Expansion | I'll start by launching clinical trials for our starting line to ensure we back scientific claims and hit target classifications like organic, cruelty-free, and Dermatologist/OBGYN tested + approved.
II. Team Building | hiring means increased brand support, allowing me to focus on the company's culture + growth as founder, while also using some of the funds for fragrance training and exploration for team members.
III. Studio | the build out of the new studio will feature a dedicated lab space for in-house production and work areas that facilitate collaboration - with a concierge lounge just for collaborations.
IV. Sourcing | mirroring a farm-to-table concept, I'll allocate funds to invest in fresh local farmers, sustainable suppliers, innovative lab samples, and partnerships with offset emissions programs.
V. Market Reach | the remaining funds will be used for media + pr relations as well as travel and speaking engagement support to spread the brand message of functional fragrance even further.
the blueprints.
along with the expansion of House of Foster as a whole, here are a couple other big projects to look forward to:
the rewards.
the rewards reflect collaborations that I believe really speak to the foster culture:
thank you.
say hello + follow along:
@thehofofficial on IG | www.thehouseoffoster.com | [email protected]
credits:
campaign cover (product photography) - Kate Sweeney Photography | exclusive sweatshirt artist - Tobi De'Ja Nicol Ewing X Uprightpress | foster keychain - RacquelRene x TowerPress | campaign video edited by the amazing IFUNDWOMEN Production Team / campaign written + shot by Selah(founder + CEO)
House of Foster, LLC
Updates
The Campaign FAQs
How much do you need?
House of Foster's goal is to raise $30,000 this summer - focusing first on clinical trials + lab work and increased production.
Where is the money going?
The money from this fundraiser is going directly to House of Foster's expansion and future plans, with support for research + team building, sourcing, and market reach. You can even see the breakdown of the goal on the main campaign page!
When will the rewards be sent?
Rewards will start being fulfilled in the beginning of August 2022. This timeline allots comfortable lead time for the collaborators and printers in this time of natural production delay. Rewards will continue to be sent on a rolling basis as the campaign progresses.
When are you relaunching?
The current date for the relaunch of our OG online retail site is tentatively slated for October 2022, depending on the completion of our campaign goal.
Why crowdfunding?
House of Foster is taking on the fragrance industry head-on and you can support those big ambitions through a grassroots effort! Spread the word! I need your help!
Just Because I Care
the first brand project - a cookbook solely dedicated to the olfactory, featuring 50+ recipes for elevated, sensorial cooking. written in entirety by our founder, each recipe is inspired by her fragrance journey and is designed to positively provoke your senses.
first edition copy of the foster bible
+ signature foster-branded coasters + matchbook
+ foster keychain
+ two exclusive mini postcards (MOO x RacquelRene)
a collaboration with Columbus,OH artist Tobi De'Ja Nicol Ewing - an #exclusive, rad sweatshirt.
locally printed by Upright Press on organic, fair-trade cotton featuring micro intentional messages to spread to the world. quality limited print and won't ever be made again...
the foster bundle, and:
+ first batch of the new foster fragrance discovery collection (Oct. 22)
+ exclusive, limited-run branded sweatshirt
Rewards
Just Because I Care
the first brand project - a cookbook solely dedicated to the olfactory, featuring 50+ recipes for elevated, sensorial cooking. written in entirety by our founder, each recipe is inspired by her fragrance journey and is designed to positively provoke your senses.
first edition copy of the foster bible
+ signature foster-branded coasters + matchbook
+ foster keychain
+ two exclusive mini postcards (MOO x RacquelRene)
a collaboration with Columbus,OH artist Tobi De'Ja Nicol Ewing - an #exclusive, rad sweatshirt.
locally printed by Upright Press on organic, fair-trade cotton featuring micro intentional messages to spread to the world. quality limited print and won't ever be made again...
the foster bundle, and:
+ first batch of the new foster fragrance discovery collection (Oct. 22)
+ exclusive, limited-run branded sweatshirt