I am the founder of Pretty Well Beauty a clean beauty and wellness lifestyle brand. I launched this company because I saw. couple of white areas in this niche area of clean beauty that I plan to disrupt with inclusivity and my 360 concept. With a 15 year background in fashion and beauty where I was aligned with some of the industries most prolific creatives, beauty was where I naturally gravitated. Having grown up in the beauty industry and raised by a mother who was a hair stylist,, beauty is ingrained into my DNA. Clean beauty became a major game changer for me personally several years ago and my initiative is to educate, empower and include everyone who is interested in a safer, sustainable approach to beauty and wellness.