Felicia Rubinstein, brings impressive corporate and entrepreneurial experience to this women-centered workspace.
Felicia started her career as an engineer at FMC and General Electric, followed by several years at Apple in business development. As a former "Women in STEM" corporate professional, Rubinstein realized that corporate America was a challenging place to be a working mom, so she founded her own company, 341 Studios. 341 Studios, which specialized in marketing, branding and interactive media campaigns, was one of the first virtual workspaces for independent contractors and freelancers. Her team’s client roster included both local companies such as the Maritime Aquarium and Stamford Palace Theater as well as national names such as Readers Digest, John Hancock and Kroger.
While 341 Studios’ virtual structure provided needed flexibility, she missed the support and camaraderie her previous work environment provided. As the Senior Director of Marketing for a VC-backed SaaS company Felicia spearheaded strategy and implementation of digital and traditional marketing efforts. She discovered, too, that her new female clients needed similar support — in a workspace where they could interact with peers and access networking opportunities.
Felicia’s varied work experiences have clarified for her the value of the many coworking communities that have been popping up in major cities around the U.S. and she became convinced that Fairfield County would benefit from a women-centered workspace. She has invested considerable time and resources over the past year in developing and validating the business model for HAYVN and has inspired a strong team of advisors to support her in bringing her vision to reality.
