Ann Marie is the Founder and CEO of will-it, an estate planning tool that will revolutionize the way people think about – and create – wills. It fosters collaboration and early dialogue; Mitigating family disputes over ‘who gets what’. Prior to will-it, Ann Marie spent 25 years as an advertising creative, content and marketing lead for mega-brands like Coca-Cola, Proctor & Gamble and Samsung. She’s worked for agencies such as Vaynermedia, 360i and McCann Worldgroup. As a first-time entrepreneur, she brings a proven track-record as a director-level business lead responsible for driving revenue and company growth, a creative portfolio of successful, results-driven marketing and growing list of professionals who can vouch for her intensely passionate manner and work-ethic. Ann Marie’s work has been recognized by the ADDY awards, ECHO awards, International Web Page Awards, GRAPHIS magazine, Cannes Lions, Web Marketing Association, London International Awards, Creativity magazine, IAC and Webby awards. She holds a bachelor’s degree in Media Arts and Advertising from The School of Visual Arts in New York City. Ann Marie is passionate about using technology to improve our daily lives. She is 2016 Fellow in the Startup Leadership Program in Boston.