Michele Yulo is the founder and president of Princess Free Zone, Inc. and creator of SUIT HER, a potential line of suits for girls. It was Michele’s daughter, Gabi, who would provide the crucial spark of inspiration. Gabi was never into princess or pink; instead, she loved super heroes and bright, bold colors! Finding nothing for her in girls’ departments, Michele realized that girls like Gabi were being completely ignored by big companies that seemed to only see girls through a very narrow lens that limits their self-expression as well as the world around them. Michele decided do something about it and in 2009 started her journey with PFZ and helping to break down the gender stereotypes that are harmful to all children.