In July, I wrapped up my IFundWomen crowdfunding campaign for my business 25th & June. 25th & June is a toxin-free, vegan-friendly nail polish company for ambitious trendsetters and colorful storytellers. My goal was to raise $25,000 in pre-seed funding to grow beyond just a nail polish company and into a full eco-system of clean beauty products to help nourish, enhance, and simplify your beauty routine. With the help of 197 funders, I reached my goal!
I met an IFundWomen team member back in 2019 at the Girlboss Rally in Los Angeles and have been connected to the organization ever since. I’ve attended various virtual panels and coaching sessions, and always received so much valuable information and tips that I could take action on. I knew I wanted to choose IFundWomen when I was ready to crowdfund, it just took me a few years to make the leap.
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Having an online presence for your business is absolutely essential. We’ve all used social media as a way to vet businesses and ultimately determine where we are going to spend our money. Whether you like, love, or hate social media, it’s here to stay.
But let’s be honest: Social media can feel daunting and even intimidating. There are so many questions: Do you really need to be on every platform to run your business successfully? Does that include TikTok? How often should you be posting? What should you be posting?