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Learn and connect with other women on their way

 

Level up your skills by getting educated on a wide variety of important business and fundraising topics through our virtual learning platform. Virtual workshops are led by IFW coaches and expert guest instructors. Workshops are approximately one hour and are always recorded and archived in the IFundWomen Library in case you can’t make it. 

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May 2020
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Past workshops

Business financial planning in a crisis

Join IFundWomen and Financial Coach & Consultant, Marguerite Pressley Davis, for a strategic and interactive session on how to prepare your business for a recession. Learn how to manage your cash balance, how to find expenses you can trim, and how to manage taking on new debt or current loans.

Friday May 01, 2020 12:30 PM
Marguerite Pressley Davis

Financial Coach & Consultant

Pitch perfect workshop

When preparing for your crowdfunding campaign, the first and most important exercise is honing your pitch. As a Founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. Join us for this interactive session with IFundWomen Startup Coach, Alex Brockelman, where you'll write and practice pitching your business live!

Tuesday May 05, 2020 2:30 PM
Alex Brockelman

IFW Startup Coach

How to hit your funding goal by network mapping

In business, your network is your net worth. Raising money is first and foremost a sales process and requires a sales approach in order for you to hit your goal.  The IFW Network mapping process provides you with a realistic idea of how much money you can raise through your campaign. The process involves looking through your contacts in your various communities, platforms, and devices, and mapping out how much you expect them to give. Taking out this guesswork will allow you to be more targeted in your marketing, confident with your ask, and clear on the path to hitting your funding goal. Also, learn strategies for expanding and growing your network if your immediate list is limited. Join IFW Startup Coach, Elizabeth Eichhorn in this interactive workshop to learn how to use network mapping to hit your funding goal.

Wednesday May 06, 2020 1:00 PM
Elizabeth Eichhorn

IFW Startup Coach

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday May 07, 2020 1:00 PM
IFW Startup Coach
Building your go-to-market launch strategy w/Jessica Korthuis

It's all about the launch! How you enter the market is crucial to the growth of any new product, service, or company. Whether you're launching new products and services or launching your crowdfunding campaign, a strong go-to-market launch strategy can accelerate your company's success. A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. Join IFW and Brand Strategist, Senior Marketer & Founder of Sohuis, Jessica Korthuis, for this informative workshop where you'll learn how to find your target customer, build a brand that speaks to them, and craft unique messaging & content that generates leads. 

Friday May 08, 2020 11:00 AM
Jessica Korthuis

Brand Strategist, Senior Marketer, & Founder of SOHUIS

Crowdfunding rewards strategy

Crowdfunding is a low-risk, efficient path to getting a startup, small business, nonprofit, or side hustle off the ground without going into debt or giving up equity. Take this monthly workshop to help you design rewards for your business in a small group setting, led by IFundWomen Startup Coach, Alex Brockelman. Come ready to talk about your business model and what your business needs to make money. Bring your IFundWomen Method Playbook with you!

Tuesday May 12, 2020 1:00 PM
Alex Brockelman

IFW Startup Coach

Marketing your crowdfunding campaign

Take this small group workshop to get expert marketing and social media advice for your crowdfunding campaign. Discuss how to get a community engaged around your campaign, how to contact influencers, and tactics that drive your backers to support your campaign. Download the Audience Messaging & Content Marketing PDF from the IFundWomen Method Crowdfunding Course Toolkit before class. Taught by IFundWomen Startup Coach, Virginia Almendarez.

Wednesday May 13, 2020 1:00 PM
Virginia Almendarez

IFW Startup Coach

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday May 14, 2020 1:00 PM
IFW Startup Coach
Crowdfunding: Making the ask

If you don’t ask, you don’t get! The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. Combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. Join IFundWomen Startup Coach, Virginia Almendarez, for this interactive workshops where you will learn how to confidently make the ask, get over those awkward feelings, and raise more money for your crowdfunding campaign.

Friday May 15, 2020 12:00 PM
Virginia Almendarez

IFW Startup Coach

Founder support circle

We’ve been there. Being a Startup Founder can be a very lonely and isolating experience, especially for solopreneurs. That’s why, every month, we have created a safe space to let it all hang out, and gain support from one another. No investors, no judgments. Join IFundWomen Co-Founder & Director of Ops, Kate Anderson, for this deeply engaging session. 

Tuesday May 19, 2020 1:00 PM
Kate Anderson

Co-Founder & Director of Ops

IFundWomen

Legally protecting your business in a downturn w/Hayley Nivelle

As a startup Founder, there are several legal options to help you protect your business in case of a downturn from revisiting your business structure to contract negotiations to insurance. There's no time like the present to get your legal ducks in a row! Join IFundWomen and Outside General Counsel, Hayley Nivelle, for this workshop on how to legally protect your business in a downturn. 

Tuesday May 19, 2020 2:30 PM
Hayley Nivelle

Founder & Principal of Nivelle Law

Financial statements 101: Balance sheet & income statement w/Mollie Fehlig

Find yourself getting nervous anytime investors throw around terms like "annual revenue," "monthly cash burn," or "operating margin?" Now more than ever, its important to understand your company's cash position and potential liabilities so you use your money intelligently and make good business decisions. Join IFundWomen and Financial Expert, Mollie Fehlig, for this workshop, in which we are breaking down how to put together your balance sheet and income statement from scratch in easy-to-understand steps!

Wednesday May 20, 2020 11:00 AM
Mollie Fehlig

Startup Financial Advisor & Founder of Fehlig Advisory

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday May 21, 2020 1:00 PM
IFW Startup Coach
AMA: Selling e-commerce in a downturn

Curious on how to adjust or further lean into your e-commerce operations in order to stay alive? In these uncertain times, the key to survival is to have a blend of strategy, creativity, and true brand value. Join IFundWomen and one of Fast Company's 100 Most Creative Entrepreneurs, Ali Kriegsman, COO & CO-Founder of Bulletin for this engaging AMA on selling e-commerce during a downturn.  Learn how to focus your sales strategy, double down on your brand value, restructure the future of your brick & mortar business & more in this interactive AMA.

Friday May 22, 2020 11:30 AM
Ali Kriegsman

CO-Founder & COO of Bulletin

Serve cultures, not customers: How to build authentic community around your brand w/Alex Wolf

Where does brand power come from? Join Tech Influencer, Speaker, and Consultant, Alex Wolf, for this interactive workshop where you’ll explore the power of cultivating intangible value for passionate microcultures to build authentic community. You will learn the keys to building a thriving community, how to identify and nurture existing “microcultures” and how to leverage and create intangible value within your brand which can act as a bloodline for the health of your brand and business.

Tuesday May 26, 2020 3:00 PM
Alex Wolf

Tech Influencer &
Founder of Bossbabe Inc. & Creative Business School

Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday May 28, 2020 1:00 PM
IFW Startup Coach
SEO Basics: Creating content that ranks w/Carolyn Lyden

Search engine optimization (SEO) is the foundation of any solid digital marketing strategy. Join IFundWomen and President & Lead SEO at Search Hermit, Carolyn Lyden, as we demystify SEO and help you get eyes on your content. You will learn the difference between on-page SEO and SEO focused content, how to perform an SEO website audit, and how to write content that ranks.

Thursday May 28, 2020 2:30 PM
Carolyn Lyden

President & Lead SEO at Search Hermit

Missed a workshop? Watch it again in our IFundWomen Workshop Library. 

 

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