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Level up your skills on important business and fundraising topics.

 Virtual workshops are led by IFundWomen coaches and expert guests. Workshops are about one hour.  Watch past workshops in the Workshop Library

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February 2021
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Past workshops

How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday February 3, 2021 2:00 PM EST
IFW Startup Coach
RSVP
Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday February 4, 2021 1:00 PM EST
IFW Startup Coach
RSVP
How to apply for the Paycheck Protection Program (PPP) with ACAP

The second round of Paycheck Protection Program (PPP) loans launched last week to provide relief loans to small businesses. IFundWomen has teamed up with ACAP & The Loan Source to provide frictionless, easy PPP applications. Come with your questions about eligibility, loan forgiveness, documentation, and how to apply for your PPP funding.

Thursday February 4, 2021 4:00 PM EST
Adam Zaabel & Karen Cahn

Director at ACAP

RSVP
Equity 101: Cap table basics with Carta

So, you've built a company! But how much of it do you OWN? Equity represents one’s percentage of ownership interest in a given company. For startup investors, this means the percentage of the company’s shares that a startup is willing to sell to investors for a specific amount of money. Understanding your company's equity story is an important part of early-stage hiring, and fundraising. At Carta, we understand many first-time founders are new to capital table and equity management. Join IFundWomen and Carta for this in-depth workshop on Equity, meant to simplify even the most complex concepts. In this workshop we will explain the basic functions of equity, give actionable tips for creating and understanding your company's capital table, and teach you how to avoid common mistakes.

Tuesday February 9, 2021 2:00 PM EST
Kelley Bontemps

Business Development Manager @ Carta

RSVP
How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday February 10, 2021 2:00 PM EST
IFW Startup Coach
RSVP
Perfect your business pitch

When preparing for your crowdfunding campaign, the first and most important exercise is honing your pitch. As a Founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. A perfect pitch is not only extremely valuable for your crowdfunding campaign,  but it’s also critical to getting your first customers, and eventually securing your next round of funding after your campaign. Join us for this interactive session with IFundWomen Startup Coach, Alex Brockelman, where you'll write and practice pitching your business live!

Thursday February 11, 2021 12:00 PM EST
Alex Brockelman

IFW Startup Coach

RSVP
Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday February 11, 2021 1:00 PM EST
IFW Startup Coach
RSVP
How to apply for the paycheck protection program (PPP) with ACAP

The second round of Paycheck Protection Program (PPP) loans launched last week to provide relief loans to small businesses. IFundWomen has teamed up with ACAP & The Loan Source to provide frictionless, easy PPP applications. Join us every Thursday this month at 4pm EST and come with your questions about eligibility, loan forgiveness, documentation, and how to apply for your PPP funding.

Thursday February 11, 2021 4:00 PM EST
Adam Zaabel & Karen Cahn

Director @ ACAP

RSVP
How to outsource the development of your tech product

How do you know when to outsource your development? The IT outsourcing industry was valued at $556 Billion in 2020 and has become a truly global business; you’re just as likely to outsource work to Ukraine or Canada as you are to India or Brazil. It’s not just helpful for startups and non-tech firms. Major companies like Slack, GitHub, Alibaba, and WhatsApp, have successfully leveraged the benefits of outsourcing development in their initial days to reach their current heights of success. While outsourcing development has its set of benefits, it can quickly turn out to be detrimental to the business goals if it isn’t set up and managed in an organized manner. Join IFundWomen and startup tech advisor, Nelly Yusupova, for this in-depth workshop about outsourcing your development. In this workshop, you will learn how to find and vet an outside development firm, best practices for working with an outsourced team, and how to define your MVP properly so your project stays on time and on budget. 

Wednesday February 17, 2021 12:00 PM EST
Nelly Yusupova

CTO, Startup Tech Advisor & Founder of TECHSPEAK.CO

RSVP
How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday February 17, 2021 2:00 PM EST
IFW Startup Coach
RSVP
Filing your business taxes in 2021

It's tax time again! The pandemic has impacted many areas of our lives and business taxes are no exception. There are many rules to comply with and possible tax incentives we won't want to miss.  Join IFundWomen and Ramona Cedeno, a CPA and Certified Financial Planner (CFP®), for this in-depth workshop on filing your business taxes for 2020 and planning for 2021. We will discuss the tax implications and benefits of the most asked about business decisions like working from home or multiple states, receiving loans like PPP or EIDL, early withdrawal of 401k funds, and more.

Thursday February 18, 2021 11:00 AM EST
Ramona Cedeno

Founder & CEO of FiBrick Financial

RSVP
Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday February 18, 2021 1:00 PM EST
IFW Startup Coach
RSVP
How to apply for the Paycheck Protection Program (PPP) with ACAP

The second round of Paycheck Protection Program (PPP) loans launched last week to provide relief loans to small businesses. IFundWomen has teamed up with ACAP & The Loan Source to provide frictionless, easy PPP applications. Join us every Thursday this month at 4pm EST and come with your questions about eligibility, loan forgiveness, documentation, and how to apply for your PPP funding.

Thursday February 18, 2021 4:00 PM EST
Adam Zaabel & Karen Cahn

Director @ ACAP

RSVP
B2B Sales and Pitching Corporate Clients

Starting a business and selling to your friends and family is the easiest way to get started. However, when you're ready to grow and scale, selling to larger companies and corporate clients is an excellent way to expand your reach and impact. If you're running a consulting or services business, you will need a strategy around B2B (Business to Business Sales). Unfortunately the process can seem complicated, difficult and time consuming, and we are here to illuminate it! Join this workshop with IFundWomen and industry expert, Afua Osei, to learn more about the corporate B2B sales process, how to find the right contacts, and how to position your pricing and value so it's palatable to a brand or corporation. Learn how she secured international partnerships with brands like Facebook, Google, Unilever and L’Oreal and get her playbook on expanding into the corporate market.

Friday February 19, 2021 12:00 PM EST
Afua Osei

Global Partnerships Strategist

RSVP
Founder support circle: How to handle feedback

We’ve been there. Being a Startup Founder can be a very lonely and isolating experience, especially for solopreneurs. That’s why, every month, we have created a safe space to let it all hang out, and gain support from one another. No investors, no judgments. This week's topic is all about feedback!

It isn’t just subordinates who need to get used to handling negative feedback. For startup heads who’ve founded a company and later face the challenge of managing a growing team, feedback or criticism can feel downright wounding. It often takes a willful, strong-headed leader who’s deeply committed to her idea to get a new company off the ground. So how do you respond to inevitable feedback from cofounders, investors, customers, and fellow team members? Join this session with IFundWomen Startup Coach, Ashley Olafsen, to talk about how to receive feedback, synthesize your thoughts, and address it appropriately if needed. 

Monday February 22, 2021 12:00 PM EST
Ashley Olafsen

Startup coach at IFundWomen

RSVP
How to hit your funding goal: Network Mapping & Rewards Strategy

In business, your network is your net worth. Raising money is first and foremost a sales process and requires a sales approach in order for you to hit your goal.  The IFW Network mapping process provides you with a realistic idea of how much money you can raise through your campaign. The process involves looking through your contacts in your various communities, platforms, and devices, and mapping out how much you expect them to give. Taking out this guesswork will allow you to be more targeted in your marketing, confident with your ask, and clear on the path to hitting your funding goal. Also, learn strategies for expanding and growing your network if your immediate list is limited. Come ready to talk about your business model and what your business needs to make money. Bring your IFundWomen Method Playbook with you!

Tuesday February 23, 2021 2:00 PM EST
Elizabeth Eichhorn

Sr. Entrepreneur Account Executive & Startup Coach

RSVP
Funding opportunities in climate tech and sustainability

Scaling a climate tech company comes with its own unique challenges. When thinking through the launch of and early-stages of your company there are key considerations to explore related to the solution you pursue. Will you be building a hardware company that requires navigating the manufacturing process or a data and software solution? These decisions will greatly impact how you scale your startup and build your fundraising strategy. Additionally, there are a number of programs that can support you along your entrepreneurial journey as a climate tech founder. Join this session to explore how participation in a program like Venture For ClimateTech helps climate tech innovators connect with the funding, training, and resources necessary to launch and grow their companies.

Wednesday February 24, 2021 12:00 PM EST
Chante Harris

Senior Manager of Venture for ClimateTech

RSVP
How to use IFundWomen to launch and scale your business

IFundWomen is the go-to marketplace for women-owned businesses and the people who want to fund them. Whether you're just starting out or you already have an established brand, IFundWomen can help propel your business forward. Learn how to leverage our funding platform to raise capital, build your brand, monetize your product or service, and launch and scale your business.
 

Wednesday February 24, 2021 2:00 PM EST
IFW Startup Coach
RSVP
Crowdfunding 101 weekly webinar

This "How to Crowdfund" Weekly Zoom Webinar should be your first stop on your crowdfunding journey. Learn all the basics of what you need to have a successful campaign. 

Thursday February 25, 2021 1:00 PM EST
IFW Startup Coach
RSVP
How to apply for the paycheck protection program (PPP) with ACAP

The second round of Paycheck Protection Program (PPP) loans launched last week to provide relief loans to small businesses. IFundWomen has teamed up with ACAP & The Loan Source to provide frictionless, easy PPP applications. Join us every Thursday this month at 4pm EST and come with your questions about eligibility, loan forgiveness, documentation, and how to apply for your PPP funding.

Thursday February 25, 2021 4:00 PM EST
Adam Zaabel & Karen Cahn

Director @ ACAP

RSVP
Let's Make Black History: An IFundWomen of Color Pitch Competition

In honor of Black History Month, IFundWomen of Color is inviting five IFundWomen of Color members to pitch their businesses in front of a panel of VCs, Fortune 500 brands, and successful entrepreneurs.  All five finalists will receive coaching grants to IFundWomen, plus monetary grants for the judge’s selection and for an audience favorite. RSVP for your spot to attend and watch these game changing founders pitch their businesses and get expert feedback.

Thursday February 25, 2021 6:00 PM EST
IFundWomen
RSVP
Marketing Your Crowdfunding Campaign and Making the Ask

The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. In the first part of this workshop, you'll get expert marketing and social media advice for your crowdfunding campaign. Discuss how to get a community engaged around your campaign, how to contact influencers, and tactics that drive your backers to support your campaign. Then for the second part of this workshop, combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. You'll learn how to confidently make the ask to your friends and family, get over those awkward feelings, and raise more money for your crowdfunding campaign.

Download the Audience Messaging & Content Marketing PDF from the IFundWomen Method Crowdfunding Course Toolkit before class. Taught by IFundWomen Startup Coach, Virginia Almendarez.

Friday February 26, 2021 12:00 PM EST
Virginia Almendarez

IFW Startup Coach

RSVP
Shopify 201: From launch to first sale

Getting your first real customer is a significant milestone for every entrepreneur. But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business and produce worthwhile results. It's easy to fall into the trap of endlessly tweaking your store in the pursuit of perfection, instead of investing that attention into the most important activity: getting people to your store. In this workshop, you'll get an intro to selling on Shopify and learn e-Commerce strategy basics to help you acquire customers and sell product fast!
 

Friday February 26, 2021 3:00 PM EST
Megan Glassman

Support advisor/Retail specialist & event coordinator @ Shopify

RSVP

Missed a workshop? Watch it again in the IFundWomen Workshop Library.

 

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