Why you should take this workshop
Here's the deal. We all have a story to tell and something to sell. My story is that I love helping entrepreneurs who are passionate about what they do -- get the visibility they deserve. So whether you'd rather jump out of a plane than do a TV interview or you feel like talking on a podcast is a piece of cake, I want to see you nail every on-air appearance. As an award-winning journalist, I spent my days working in different newsrooms around the country, so I'll teach you how the media works and how to stand out. As a best-selling author, I know what it feels like to want the press to feature you and your product and I'll share my secrets to help you maximize your media opportunities, so you attract more clients and boost your credibility.
Features
- 45-minutes of expert instruction
- 15-minutes of Q&A
- Access to the live replay in the IFundWomen workshop library*
*Must have an IFundWomen Coaching Plan to access the library.
What you will learn
- What to ask yourself before you start pitching the press or hire a publicist
- Understand how the media works
- Learn how to get a reporter's attention
- Follow these tips and tricks to be the best guest
- Do this to maximize your exposure
About the coach
Jessica Abo teaches her clients how the media works, what they need to do to pitch the press, and how to prepare -- and ace -- any interview. Through 1:1 coaching, a 5-Week Mastermind, and online course, she uses her 20+ years of journalism experience to help entrepreneurs, C-Suite executives, physicians, authors, and coaches. Whether you’d like to get on broadcasts or podcasts, speak on stages or panels, Jessica will help you craft your talking points, teach you how to control a conversation, and show you how to set up your virtual shot, so you feel confident about every aspect of your live appearance. An award-winning journalist herself, Jessica produces her own weekly business segment on Entrepreneur.com. A best-selling author, her debut book, Unfiltered: How To Be As Happy As You Look On Social Media, sold out on its first day. Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, Good Morning America, Access Hollywood, KTLA, CBS, and NY1. She's also been featured in dozens of outlets such as Forbes, Fast Company, and Women's Health. Fun fact: you might have spotted Jessica playing herself on Gossip Girl, Nurse Jackie, and House of Cards; or, on the big screen in The Amazing Spider-man 2, Girl Most Likely, and Delivery Man. She currently lives in Los Angeles with her husband and their daughters.