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The art of storytelling and personal branding






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April 20, 2022 • 3PM ET

Why you should take this workshop

It’s no secret that storytelling and personal branding are some of the biggest buzzwords, but how do you put them into practice? The first thing to know is that you already have a personal brand, and everyone has a story to tell—you might just need a little practice! In this workshop, we’ll go through strategies and guiding questions that you can use to discover and hone in on your brand, and ensure that it’s showing up consistently across your digital presence. Use these strategies to advocate for the impact of your work in an interview, 1:1 with your manager, or during presentations with leaders or potential investors.


*Must have an IFundWomen Coaching Plan in order to access the library.

What you will learn

  • The basics of personal branding and how you can show up authentically online
  • How to write a compelling elevator pitch and adapt it across your LinkedIn, portfolio, and more
  • How to adapt your bio for different contexts
  • How to identify the core stories you want to tell about your identity and work

About the coach

Aleenah Ansari (she/her) is equal parts storyteller, creative problem solver, and journalist at heart who's rooted in the stories of people behind products, companies, and initiatives. Her writing has also been featured by GLAAD, Kulfi, CNBC, Microsoft, The Seattle Times, and more. Outside of her day job as a product marketing manager at Microsoft, you can find her writing stories about representation in media, helping early-in-career professionals and entrepreneurs feel more confident telling stories about their identity and work, hosting webinars on storytelling and personal branding, and planning her next trip to NYC. Learn more at


RSVP for this workshop