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Perfect your business pitch 





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April 11, 2022 • 11AM ET

Why you should take this workshop

When building your business, the first and most important exercise is honing your pitch. As a founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. A perfect pitch is not only extremely valuable for your crowdfunding campaign,  but it’s also critical to getting your first customers, and eventually securing your next round of funding after your campaign. Join us for this interactive session with an IFundWomen Startup Coach where you'll write and practice pitching your business live!


  • 60 minutes of course instruction from IFundWomen Startup Coach, Ashley Olafsen
  • An opportunity to practice your pitch live in a small group setting
  • A copy of the IFundWomen Pitch Perfect Template
  • Access to the live replay in the IFundWomen workshop library*

*Must have an IFundWomen Coaching Plan in order to access the library.

What you will learn

  • How to use the IFW formula to create a pitch that converts funders
  • How to articulate the problem you’re solving & why YOU are the one to solve it
  • How to make a persuasive ask for people to invest in your business


About the coach

Ashley Olafsen is a 2 time published author, TEDx speaker, and social entrepreneur who is passionate about building inspiring businesses. She accidentally became an entrepreneur at the age of 16, when she gave an empowerment workshop to a group of 8th grade girls. After realizing her passion for helping others, Ashley co-founded MOVE, LLC, through which she has directed over 100 workshops and 6 week-long summer programs for teenage girls, focusing on self-esteem, body image, leadership, and more.  

During college, Ashley created an online video series focusing on the same topics, for students. The 10-part online workshop series, titled ‘Let’s Talk About It: The Workshop Series For Students’ is implemented in wellness and guidance curricula all over New England. She won $36k in funding for her venture. After graduating college, Ashley founded Visionaria Consulting, and supported small businesses with her consulting services.

Today, Ashley is a StartUp Coach at IFundWomen and coaches female founders on pitch honing, goal setting, sales strategy, and more. She has been featured in Forbes, is a 2019 VS PINK GRL PWR Project winner as sponsored by Victoria’s Secret, and Vital Voices fellow.

RSVP for this workshop