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The traction attraction:

5 ways to get early customers with your MVP





RSVP for this workshop

July 29, 2021 • 3:30p EST

Why you should take this workshop

What comes first – the money or the product? How can you make gain customers, apply for grants, qualify for loans, or get VC funding if you can't get the money to produce the product or service in the first place? Every day we see entrepreneurs get stuck at this phase. Don't let this dilemma stop you from pushing forward on your business! It's time to break out of this ineffective thought loop and start creating traction for your business.  Join IFundWomen Sr. Product Manager and Startup Coach, Maya Brooks, for this informative workshop on creating traction for your business. In this workshop, we'll explore options for your early stage MVP and creative ways you can test your product and gain early customers. Come prepared with questions for a 15-minute open Q&A and troubleshooting section at the end of the session!


  • 45 minutes of course instruction from IFundWomen Product Manager, Maya Brooks; 15 minutes of open Q&A and troubleshooting
  • 5 ready to go ideas for how to create traction for your business
  • Access to the IFundWomen Method Playbook with several useful templates to help you plan and execute
  • Access to the live replay in the IFundWomen workshop library

What you will learn

  • An overview of the funding landscape for early stage businesses
  • What traction is and how you can measure it
  • Options for creating a low-tech MVP (minimum viable product) without spending tons of money
  • Strategies for securing pre-orders, pre-sales, and letters of intent which can propel funding

About the coach

Maya Brooks is an Award Winning Product Manager, Educator, Speaker, and Entrepreneur. Fueled by her passion to create new ideas (and perhaps a bit too much Cold Brew), Maya enjoys helping fellow entrepreneurs & tech enthusiasts reach their full potential. She is currently a Product Manager & Startup Coach at IFundWomen, a crowdfunding ecosystem for women-led businesses, where she builds thoughtful and intuitive products & experiences to empower female founders. Maya has coached over 100 early stage entrepreneurs on how to build revenue generating MVPs.

Maya has a background in finance and previously worked in Commercial Banking at JPMorgan on both credit and sales teams for clients with $20MM-$2B in revenue. After gaining some technical expertise as a front-end web developer, she made the leap to startups in 2018, working as a freelance web & product developer. Prior to IFundWomen, Maya also held a position as a Business Associate in the Barclays Fintech Accelerator program powered by Techstars. 

RSVP for this workshop